Microsoft to launch music video cloud Platform

To provide users with the ability to comment, recommend and rated music and video content.

The development team for this project is a group of music and video enthusiasts who are keen to discover and experience music and video from all over the world. It was a job advertisement last June, mainly for software developers in Beijing. There is also a recruitment focused on those familiar with Microsoft Azure

Cloud Platform software developers. Both jobs mention Zune, so it's hard to separate the two projects from Microsoft's Zune, and it appears that Microsoft is linking Zune and cloud services against Google and Apple.

This is Microsoft's third attempt in the field, and the new Microsoft launch will be based on a cloud computing platform, with its own web services that allow users to query songs that their friends have heard and comment on. The service also introduces social media

Many of the features applied.

For example, if you buy a Zune pass subscription, you can listen to the same song. Microsoft eventually introduced the social referral and rating system to Zune PC software and Zune.

For now, video is more popular than audio, so Microsoft will be more focused on video services. Analysts said that if the service was developed successfully, Microsoft could use it as a separate Web site or application, or it could be integrated into Windows Media

Player, Zune player or Xbox Live platform.

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