Now the internet is like a haze, shrouded in Beijing, Shanghai and other big cities

Now the internet, like smog, enveloped Beijing, Shanghai and other big cities, slowly spread to the two or three-line city, now even the countryside can suck a fresh "haze air". and fog and haze is different, the Internet has a natural subversive attribute, with the increase in rural network penetration, more and more rural elite began to explore the wonderful world of line, chasing the pleasure of the clouds, and echoes, the three major Chinese internet groups have tentacles reach the rural depths, Ma for each of the young men and women who want to fall in love with a reserved qq beautiful number; Robin Li's Baidu has become the main channel for rural women to search for "How to conceive", and Alibaba has also embarked on the arduous road of rural electrical business.

According to the China Economic network reported that rural areas across the country has emerged a large number of Taobao village, as of the end of 2013, the country has found all kinds of Taobao village 20, the total number of shops reached 15,000, but also a handful of red some rural Taobao star. For example, Alibaba awarded the Guangdong Army Po Village "China Amoy Bao" title, followed by a series of chain reaction, Military PO Village Jieyang Government not only shouted the "Construction of E-commerce first village" slogan, but also very real put forward various support policies. In addition, Zhejiang Obligation 8000 people to open a total of 2,200 outlets to sell small commodities; Linan Village, 550 households opened 50 shops to sell nuts and roasted seeds, so that local peanuts, sunflower, almonds and other products, from small business upgrade to a solid industrial chain ... In short, Amoy Bao is becoming a society can not ignore the force.

Naturally, the rise of e-commerce in rural areas has also attracted the attention of relevant departments, the document has begun to ask: they pay taxes? A little anxious, but understandably, China is the only country to tax farmers. Just, Amoy Bao is still at the primary stage of socialism, from the profit-making business has a section of the road, consumption concept, logistics construction are choking the farmers ' necks.

Where did the Chinese electric dealers go in 2014?

Every time China's Internet entrepreneurship wave, with large-scale burning money, enclosure and no bottom line of competition. Perhaps witnessed a lot of speed to defeat the model case, the Internet industry veterans once get financing will choose to run, entrepreneurial environment filled with Chinese-style quick success, as well as the inherent mode of the crazy copy, as for, innovation this little thing, or left to the Americans. From the video industry, to group buying nets, to today's taxi software, and, of course, China since 2012, the explosion of E-commerce also failed to escape the cycle of burning money. Frankly speaking, electric business in China is still in the initial stage, accounting for the entire retail industry 5~6% share, but a good chaoyang enterprise, Leng Let money choke neck: Monday full 70 percent, Tuesday 0 yuan shopping, week 63 eight women's Day happy; Sunday double ...

Disorderly competition, the Chinese electric dealers quickly into the Red Sea, and only Ali remains profitable, and some big capitalists enter, let some small boss began to look for the new blue Sea. Rural areas, is becoming the 2014 electric Business New Gold rush.

In fact, the rural and electric dealers have a typical "to each other" partnership, small and medium-sized electric business in the city without Lizhuizhide, the big guys have to do badly, so, the rural huge population proportion and consumption potential, become the big platform coveted fat; the countryside needs a storm-like revolution, from lifestyle to shopping idea, Then the consumption of the culture of science and technology, and the sale of agricultural products and so on, all need a mature business model to guide, and thus get on track. The big data technology brought by e-commerce, can effectively reduce the blindness of farmers ' production, with professional data analysis, to replace rely, so as to eliminate the information asymmetry in the agricultural market, not only to steal vegetables online, so that vegetables are also more high-tech; In addition to the application of large data, the mature business model of electric dealers can also increase the income of farmers Through the network information release, order Processing, reasonable allocation of resources and other processes, to minimize the intermediate link, so as to reduce costs, so that some Maur profiteers unprofitable, truly "who labor, who make money" of the healthy social order; In addition, the involvement of E-commerce will break the rural regional constraints, To know that the peasant's three carriage is not going too far, if through effective online organization, the formation of large-scale industry, I think the Chinese sunflower seeds, can be sold to Malaysian citizens.

The electric merchant rushes gold, the countryside surrounds the city

Although the rural and electrical business have complementary cooperative relations, but the electric business wants to really integrate into the rural life, but not a few shops can be done, the big guys to provide not only the physical hardware facilities, but also to provide intangible life, culture, education philosophy, obviously, only rely on electric power to complete these social work, More need for policy support. Fortunately, Ma Yun often like to say that to change the real estate, finance and so on, have the ability to change the countryside first!

When it comes to rural China, the media is always accustomed to write: the rural People's income level is lower, is more sensitive to the price, but the real fact is, the present countryside certainly is not the synonym of the poverty, does not have the mortgage, does not have the social intercourse, the more pure life idea, they are still sensitive to the price, but compared with the dwelling village Ant clan Have a stronger ability to pay. The author's hometown was a backward countryside, but over the past 10 years, the government has vigorously developed the steel industry, a large number of millions of farmers entrepreneurs have emerged. They are really rich, but is not very will spend money, most likes to spend the place unexpectedly is the countryside funerals, where the gambling is these peasant few hobby, but these entrepreneur's task is carries a fixed amount of money, loses the money to the local white-collar worker, mixes a "The Great Good Samaritan" the title. Of course, the wealth of information has made these rich people change, especially when the identity of tyrants removed derogatory, we all contend for when the new era of tyrants, eat not to order, Point Cook, buy furniture do not see the factory, see Dynasties; There are some middle school culture rich second generation, every time to KTV first point 100 bottles of beer, divided to the brothers, and threatened: Non-undergraduates do not marry.

Materialistic hedonism has turned the countryside into a land of erosion, but from these vulgar, brutal behavior, the rural people also maintain a high quality of life and a trace of respect to the intellectuals, and this is also the important task of the electric business to enter the countryside: not only to reform the rural shopping habits, but also to subvert its life philosophy.

The author thinks that the electricity merchant enters the countryside, the first thing to do is to innovate the local consumption concept, guide farmers to use the hands of the cash, to tell them that money can be saved to credit unions, but also to deposit in the balance treasure, more importantly, it is to make their life outside of interest, so as to complete the guiding consumption, But this requires a long process: the most basic means is to provide a wide range of goods, at the same time, the price is cheaper than the village market, and free delivery is very attractive to the rural people; Every time you pay the phone, you ride a 40-minute bike to a nearby town, naturally, mobile phone services will be greatly welcomed, and finally the sublimation of the Guide to consumption, so that some of the luxury products to stimulate the rural consumption potential, popular point, is the city's life philosophy to bring back to the countryside, so that the right shopping, culture, sports concept, To rectify the slightly deformed life of rural tyrants. In addition, what the Government should do is to "help the Wise", improve the ability of farmers to use information, strengthen the training of local practical information technology development talents, and let the villagers think and innovate themselves.

The introduction of rural electricity dealers, is a systematic project, related to system, culture, economy and humanity, the road long its repair far, the opportunity can only be left to those who have long-term strategy of the enterprise, want to windfall, hang!

Cold chain logistics, dare to ask where the road?

Rural E-commerce is the first priority is to subvert the rural life habits, and the second thing to do is to bring the country's products to the world, so that cabbage rotten to the ground tragedy, no longer "news broadcast" in the recurrence.

Unfortunately, the agricultural electricity business has not yet touched the pulse of the industry, the loss of almost become the relevant enterprise annual report of the necessary vocabulary. According to related reports, China's current agricultural products have reached 30,000 electric dealers, but operating all in a loss state, of which, the restaurant housekeeper opened shop for 4 years, the total investment of 35 million yuan, so far a penny did not earn; Wuhan family is easy to develop very fast, a short span of two years covered more than 1200 urban areas, the cumulative investment of 60 million yuan , the daily turnover is fair, but it is not profitable. Behind the loss, it is the reflection of the traditional thinking, the target crowd, the purchasing platform and the customer experience of the agricultural product electric dealers, but the author thinks that the rural electric business should realize the Internet interoperability, the first hardware construction to do is the logistics system, and the requirement of the special of the agricultural products is higher.

In fact, logistics is the real backbone of the whole rural electric business, and the cold chain is a problem that can never be avoided, and it is the last obstacle of the large area of electric merchants emerging in the countryside. Cold chain, not only to have the storehouse, the need for special refrigeration + frozen hybrid vehicles, but also to ensure the turnover process of the thermostat equipment and so on, this logistics chain investment, the amount of huge and return cycle is too long, not in line with the Chinese Internet to make fast money big idea. In addition, the impact of weather factors on agricultural products, continuous bad weather, not only will let the logistics vehicles into the mire of the village son, the more important loss comes from the impact on the product delivery, it is these difficult factors, so that the electric business bosses fear. Fortunately, some leading enterprises have begun to explore the cold chain logistics: downwind optimization, the realization of the country at room temperature delivery, continued to cool in 2014, in 24 hours, the southern Litchi sent to Beijing, Hulunbeier Lamb sent to Hainan Island; Ma's rookie logistics, take the integration model, successfully shipped back from the United States 80000 cycle of the child As for, Tokyo, simply run directly to the field, and then through the procurement, warehousing, distribution, processing, marketing and after-sale links, direct product delivery to the table, called "Terminal distribution service station."

Again, the rural electrical business is a systematic project, but there is no doubt a new blue sea, perhaps only the real courage, boldness, patience of the big guy can achieve success, the author is optimistic about Ma and Liu.