"Old Boy Raptors Crossing the River" Open up a New Trail for Movie Industry

July 7, 2014, produced by Youku, Confucianism film industry, music and television industry jointly produced Xiao Xiao writers, directed by Hong Kong well-known director Li Ren Kong producer, "chopsticks brothers" starring in the history of the first Internet movie "Old Boy Raptors Jiang premiere ceremony held in Beijing, all the film's creative staff and producers in full presence, and everyone to share this exciting moment. Ruiming film producer Ke Li Ming, Youku President Wei Ming, music video CEO Zhang Zhao at the scene to share with you the "old boy Raptors across the river," the origin of the film, director Xiao Yang, starring Wang Taoli, Qu Jingjing They talked with the fans about this "dream comedy" shooting experience, brainwave Divine Comedy "little apple" creative experience and so on. In the warm atmosphere of the conference, Xiao Yang and Wang Taoli also together with all guests on-site dance "Little Apple", more dramatic Funny prequels $ 8 billion at the box office, so that everyone will be on July 10 to begin the national release of the movie look forward to full full.

Mesozoic director to create "dream comedy" big data + O2O achievements of Internet movies

In 2010, the "Old Boy" was quietly launched as Youku's "11 Degree Youth" series of micro-movies. It quickly swept through the Internet overnight and opened the first year of China's micro-film. This film about youth and dreams sets you 80 million plays shocking the Internet at Youku, setting off a nostalgic nostalgia for all and creating a collective tribute to youth and dreams among generations. The "chopsticks brother" is therefore subject to public users and the industry widely recognized as the "Network generation director" representative gradually grew up.

After five years of sedimentation and growth, the "old boy" escalated into the first Internet movie "The Old Boy Rapids Crossing the River" and "Brother of Chopsticks" took three years to create a "crazy" comedy dream comedy. To interpret the "life is engaging, dream is not old," this life sentiment, will certainly set a new benchmark in the history of Chinese film.

Confucian film producer Ke Li Ming confident said: "" Thai embarrassed "won the Xu Zheng, Baoqiang and Huang Bo, we believe that" the old boy Raptors cross the river "can also hold the chopsticks brother as a big star, inviting big stars Not as good as creating a big star, this movie is not only funny, will see the dream, this is the mainland's first 'comedy of dreams', in the brothers and chopsticks can see Stephen Chow's shadow of these two individuals, the two little people to pursue the dream Sad, funny. "

Music Video CEO Zhang Zhao is also full of confidence in the distribution results: "" The old boy Raptors cross the river "is" Thai embarrassed "after the most comic comedy, absolutely let you watching movie 90 minutes comedy no breath, we box office also Very confident. "Old Boy" micro-movie online has a huge fan base, while the music O2O system also let these online power are converted to offline, such as we are online fans of the film collection, online Made the 30 city road show, the effect is very good.With this with the music as the net, music as the integration of World Cup sports marketing level, it can be said, "the old boy Raptor across the river" is about to open up a new era of the movie industry, We look forward to his good box office results! "

The reason why it can be so confident, from the "old boy Raptor across the river" is the first Internet movie based on data analysis based on huge user base in the era of big data, combined with the sophisticated production technology of traditional cinema. Youku President Wei Ming introduced micro-movie "Old Boys" with 80 million real fans in Youku Tudou launched the "China Network Video Index", not only can clearly see the "old boy" fans of age, gender, occupation and geographical Composition, filming, commenting and forwarding data, and even dragging the index during movie playback to learn what it likes and dislikes. This set of data guides the "Old Boy Raptors Crossing the River" in all dimensions, Creation. At the same time, it analyzed the behavior and preferences of 80 million online video viewing and directly guided the trailer to watch, review and interact online and purchase tickets online. "" Old Boy Raptors cross the river "from the creation to the publicity take full advantage of big data support." Wei Ming said.

"Chopsticks Brothers" live dance "Little Apple" brainwave Divine Comedy movie marketing new explosive point

Although the "old boy Raptors cross the river" has not been released, but its film publicity "Little Apple" has long been over the river north and south, a new generation brainwave Divine Comedy. As the first publicity song of the movie "Old Boy Raptors Crossing the River," MV of "Little Apple" launched over 24 million hours on May 29 at Youku, creating the highest record of movie promotion videos. "Little Apple" not only quickly over the Internet, and topped the list of music charts, set off a wave of universal cover, imitation and spontaneous dissemination, Youku search "Apple" has more than 3,500 users Upload video, all "Little Apple" related video cumulative play volume has been nearly 500000000000, while singing it and other singing software also appeared "Little Apple" K song contest, compared to each race Mai Mai intense competition, the song "Little Apple" as if already Become the "annual Divine Comedy." Not only that, in the funny and entertainment-based barrage site Acfun and beep beep, "Little Apple" all versions of the MV after another, for many consecutive days occupy the site hot table multiple seats; and boarded for 3 consecutive days Sina hot microblogging topic list and hot search list, users have said "small apples blood washing major sites, I heard simply can not stop."

"Little Apple" heat all the way soaring, but also so that users of the big movie "Old Boy Raptors over the river" is expected to continue warming, followed by soaring Baidu Index, far more than the same period release of the movie "Little Times", "will be Unexpected "and so on. Conference site, "Chopsticks Brothers" is the scene of the enthusiastic demand of fans, the scene staged a live version of "Little Apple", and invite all guests to dance together, setting off a conference another climax.

Five years ago, an "old boy" and a micro-movie of the same name sparked nostalgia for all. Today, "Little Apple" swept across the country and become the new explosive point of the movie marketing of "Old Boy Raptors Crossing the River." Since the end of May, Youku has added voting capabilities to the popular Little Apple video and has actively interacted with its netizens. Of the votes of nearly 50,000 Internet users, 85% chose to "buy a certain ticket to support the film." As the first Internet movie, "Old Boy Raptors Crossing the River," not only created a brand new movie building model, but also successfully explored new ways of movie marketing.

At the end of the press conference, the producer presented a digital model with 80 million words representing the audience base of the micro-movie. Chow Chow Wang Tai-li of Chopsticks Brothers placed two giant chopsticks at the end of the model and said emotionally that " 1 chopstick represents 1 in 800000000 old boys, two chopsticks and 80 million to support our audience forever together! "The movie creator boldly shouts 8 billion way to express the" old boy Raptor across the river "to create unlimited Possible confidence.

Internet penetration across the board Youku movie industry to open a new track in the movie industry

According to Encase Research Report "White Paper on Cinema Network Marketing in China" shows that the number of video website users has been greatly increased and highly overlapped with that of moviegoers. Nearly half of the moviegoers have access to movie information through video websites. In addition, their own platform construction has been improved day by day. Is increasingly becoming an important front for cinema marketing and how to turn online users into offline movie consumers is also the most important breakthrough for the future of the Chinese movie industry.

From "The Storm" and "The Winds of the Year" at the end of 2013 to "Overheard 3" in 2014, "The White Hair Witch," "The Human Reunion," "The Golden Age," Youku Tudou Co., Ltd. Has been involved in the traditional movie industry chain upstream. At the same time, Youku Tudou Group has also been in-depth cooperation with top movie makers in overseas movie marketing cooperation, has helped the United States blockbuster "Captain America 2", "X-Men: Reverse the Future" China box office exceeded 700 million. At present, Youku Tudou opened up the film industry chain including pre-promotion, brand recommendation, online viewing fee, free viewing, word-of-mouth evaluation and achieved the whole process from "camp" to "sales" , Creating a one-stop film ecosystem.

Not only that, as a sponsor of "Old Boy", a network culture phenomenon, Youku was released from the very beginning of the film and became the most important thrust of "Old Boy". The Youku Tudou Group for the first time involved in the traditional movie industry chain upstream content production links, the layout of the film industry has become increasingly in-depth.

Co-produced, in-depth movie marketing, works and personnel delivery, Youku has been infiltrated into the film industry across the board, and with the case of "old boy Raptors cross the river" to open up a growth from the Internet, based on Internet feedback, detonated through Internet marketing , And eventually achieve a successful new trajectory for the film industry.