Smart TV still needs three years of intelligent operating system and cloud application indispensable

"2012 is the year of the outbreak of intelligent television," said Lu Xianbo, Deputy Secretary-General of China Electronic Commerce Association, "with the maturity of technology, the introduction of standards and the support of content, smart TV will be the future trend of the development of color television industry." ”





Smart TV at CES this year, Samsung, LG, Sony, Lenovo, Hisense, Google and other manufacturers have pushed Smart television, and this exhibition has been considered the industry's development vane.





However, some industry insiders said that, from the development of smartphones, the smart TV industry will take 2-3 years to form. "The entire smart-television industry is not yet formed, similar to Google's Android launch in the first half of 2009." ”




What is
Smart TV?





Frost&sullivan Telecom analyst Chen said that the current smart television field of hot, not only with the integration of the three network policy-oriented has a close relationship, but also with the new era of technology trends, entertainment mode of change to force manufacturers to spontaneously cater to the market has a significant correlation. But there is no clear standard on what the smart TV is, and the understanding of intelligence is different in domestic enterprises.





Intelligent TV Observer Yi that smart TV needs to have an operating system, and can be installed and uninstalled by users independently of the operation, there is a strong human-computer interaction characteristics and peripheral expansion, this is a class of PC equipment. This, he says, is one of the stages of terminal intelligence. "Smart television is not a virtual concept, but is artificially exaggerated at the moment and packaged into many concepts." ”





said that the "smart TV" meaning does not mean that the TV built-in intelligent module, but refers to the various ways to achieve the intelligent television, including set-top box, play box, built-in integrated intelligent TV, computer TV and so on. Smart TV represents the future home video devices will be implemented in a "with or companion" operating system to achieve versatility.





Although the current concept is not clear, but the market response is fierce. The DisplaySearch report shows that by 2015, the number of flat-screen TVs will reach 138 million units, accounting for 47% of all flat-panel TVs, and that by 2015, there will be more than 500 million shipments of networked TVs, There will be more than 98 million TV built-in 802.11 wireless internet features antenna.





No "cloud TV" only cloud application





2012, Konka plans to upgrade the application system of Smart Cloud TV to Android 4.0;TCL will combine Google's dedicated smartphone depth customization system and the creation of cloud storage space with cool disk, and the new cloud TV will be launched in April; Samsung has announced the development of the world's first "evolutionary package" module, So that its smart TV applications can be updated.





However, the industry has different views on the introduction of the cloud.





Yi says the cloud can be seen as the next generation of internet television. In his view, the terminal access to cloud services is not to reduce the cost of terminal performance, in contrast, the terminal still have to work offline capabilities. "You can't say that there is a cloud, put everything on top of the cloud, and need to pay more attention to the experience of cloud services landing on the local terminal."





industry expert Wu Chunyong told reporters: "This is only a technical level of an upgrade." Just the previous server products repackaged, and finally to the so-called "cloud equipment", "cloud products" new appearance. He said that Smart TV will in the future with the concept of cloud computing, technology, standards, construction and other aspects of the continuous improvement of the real "cloud" level will be a large-scale application.





However, the industry personage said, "The so-called cloud concept, if there is no intelligent system, it can not be achieved." "He believes that internet TV because of its not intelligent operating system or early" dead ", but Smart TV has an operating system, but also is the first step. "In the case of cloud TV, this is a pseudo concept. Only cloud applications, there is no so-called cloud TV.




What do
set-top box manufacturers do?





Future Smart TVs may offer consumers more choices. For whether it will impact the set-top box, Yi said should be differentiated.





he thinks, set-top box mainly divides into three kinds, namely CATV DVB set-top box, internet TV OTT set-top box and telecom operator IPTV set-top box. At present, for the OTT set-top box, the intelligent TV can play an auxiliary role in promoting the promotion of the OTT set-top box sales. For DVB and IPTV, due to the industry equipment category, in a short period of time, smart TV will not cause the first two large number of users lost, still able to achieve their respective development. But in the future, once the service quality and user experience of intelligent TV and Ott set-top box are improved, it will inevitably bring the impact to DVB and IPTV.





to prevent this situation, set-top box manufacturers should pay attention to the intersection of terminals to develop their own industry characteristics. For example, the IPTV 3.0 standard, especially put forward the classification of intelligent terminals, which will enable IPTV to integrate the characteristics of intelligent television; DVB-set-top box also absorbs some of the features of Smart TV, only because of the strong ideology of radio and television and the need for safe broadcasting, it will be more cautious in absorbing the





domestic manufacturers are not afraid of foreign monks





Currently, the operating system for smart TVs is mainly Android, and a small part of Windows is used. However, it is reported that Apple will launch ITV this year to participate in the smart TV market competition. However, domestic companies have shown different attitudes to mobile phone manufacturers.





Changhong Multimedia Industry company chairman Lin Maoxiang has said that the traditional color TV companies are not afraid of Apple, television more pay attention to the function of family common use, Apple's understanding may not have a color TV enterprise deep. The high price of Apple also determines that it cannot seize too much of the color TV market because Chinese consumers still have a large demand for cheap, smart TVs.





Intelligent TV for traditional TV manufacturers, opportunities and difficulties coexist, the 2012 intelligent TV to enhance interactive Exchange performance, to create a platform for intelligent experience, is in line with the needs of consumers, but also the core competitiveness of traditional manufacturers. Land Edge Wave said, with the three or four-tier market has been opened, China's home appliance enterprises have mastered the local market share of about 80%, Smart TV and other high-end products in the three or four-tier market will expand sales space.




"Apple is just one of the
," Yi told reporters. Google's Android system has a lower threshold for software-system services in smart TVs. "In addition, Microsoft announced that the next generation win 8 operating system will support the ARM architecture chip, there is news that it will also build the Xbox 360 simulator," Predictably, Microsoft will focus on pad and TV.





According to Apple's usual modus operandi, it is impossible to cooperate with other terminal manufacturers, so domestic enterprises are not likely to eat with the market, and in China, policy factors are also important factors that can not be neglected. Wu Chunyong said, whether Apple or other manufacturers and other related products, at home and abroad, the management system is completely different.





Yi said: "If Apple TV can enter China, it will be a strong competitor." If not, it will also be an excellent imitation object. ”

(Responsible editor: The good of the Legacy)