Twitter starts testing hot news and hot character search in Wednesday

Summary: Beijing time November 3 News, according to the U.S. Science and Technology blog website TechCrunch reported that Twitter began in Wednesday in some users to test the name of hot news and hot people (top arranges) new features. TechCrunch Editor Erikshernfield (Erick Sch

Beijing Time November 3 News, according to the U.S. Science and Technology blog site TechCrunch reported that Twitter began in Wednesday to test some users named "Hot News" and "hot people (top arranges)" new features.

TechCrunch editor Eric Schoenfield (Erick Schonfeld) points out that if users search for keywords such as "Gmail" or "humanoid" in the Twitter real-time search service, they will be able to see the highlighted search results. A link to the hot news, a page preview of the relevant news or blog post will be provided in the corresponding search results. Similarly, if users search for celebrities, they will get the "hot people" search results, including the Search object's twitter page image, the person's Twitter information link and other content.

Currently only a small number of Twitter users can use the "Hot News" and "Hot people" search function. Schoenfeld believes that Twitter to open "hot news" and "Hot people" search function, it is undoubtedly conducive to users more quickly find the most popular content and characters. In theory, the ranking of "Hot News" and "hot spots" should be based on the information forwarded by Twitter users, the excellent list of news sources set up by Twitter. But if users repeatedly search for a keyword, the source of hot news will be adjusted.

Schoenfeld that Twitter's search for "Hot News" and "hot people" for all users will undoubtedly bring more traffic to content providers, assuming that the content of these providers must rank higher in the search results of "hot news" and "Hot people". The Twitter test, "hot News" and "hot people" itself, suggests that the site wants to be the source of information for all media.

From a business model point of view, Twitter can require content providers to pay fees for those search results that are ranked in "Hot News" and "hot spots", in the same mode as Google's paid search, Schoenfeld said.