Virtual reality dilemma: lack of specialized screen panel can support less content

Virtual reality technology in the game, film, medical, education and other fields of Imagination Unlimited, but there are many difficulties, mainly including the hardware level of the "hard" injury and related technology and content level of "soft" rib.

Alliance panel maker Hardware Dilemma

Beijing Institute of Technology Virtual Reality Laboratory director, Professor Ongdongdong told the Daily Economic news reporter, from the current practical results, the virtual reality of the product is not satisfactory, far from the ideal state. From the technical level analysis, because the virtual reality of image rendering technology has matured, but the display technology has not been followed.

Ongdongdong's display technology refers to the inner screen panel of virtual reality products, and the hardware manufacturing capability has become the mishap of virtual reality development. "Panel is almost the whole industry facing problems, since the virtual reality has just arisen, the upstream panel manufacturers do not target the demand of virtual reality equipment to produce the corresponding screen, the current virtual reality manufacturers or the use of vertical screen, that is, mobile phone screen, rather than specifically for virtual reality technology of the horizontal version of the screen. An insider told the Daily Economic news reporter.

"We are now talking to a number of panel manufacturers, I hope they will be able to produce a dedicated virtual reality display panel, because at present all the panel industry chain is around the production of mobile phones, to let the upstream manufacturers see the virtual reality of the market, the initiative to devote energy to do, but also more difficult. The Ant sees technology founder Shang helplessly to say.

Earlier this year, news that Oculus was working with Samsung, the two sides did not disclose the details of the cooperation. In September, Samsung released a virtual reality device called Gearvr, which was produced in collaboration with Oculus.

Not only that, Oculus the latest generation of products DK2, the panel will use the Samsung Note3 screen. For the cooperation between the two, Connaught also Teng general manager Liu Yang explained that Oculus "alongside" Samsung, is likely to value its panel manufacturing technology, "perhaps after a year or two, 4K or even 8K of the screen out, and free surface technology has a major breakthrough, virtual reality products may have a larger development, but in the short term, There won't be much improvement. ”

In addition, the most serious problem is the user experience level, for example, vertigo and screen distortion problems, long time to wear virtual reality equipment, especially wearing immersion helmet (that is, the entire closed helmet), will be different degrees of dizziness, nausea and other problems, for the reasons behind, Ongdongdong in the "Daily economic news" In an interview, the reporter said, this is due to the uncoordinated information channels.

The picture distortion is also the problem that affects the virtual reality experience, because the optical lens has the picture spherical distortion, therefore needs the game picture to adjust the computation for the spherical distortion, in order to output the normal display picture.

Industrial chain dilemma can support less content

In addition to the more intuitive user experience problem, it has a lot to solve in the industrial chain level. At present, virtual reality is mainly hardware manufacturers, but even so, in the field of hardware manufacturing, there is still a problem of insufficient capacity.

"Virtual reality hardware threshold is not high." Ongdongdong told the Daily economic news reporter. In his view, the current virtual reality of the product, whether it is Oculus helmet or other equipment, is only more than 10 years of technology, but from industrial applications to civil applications, the current rapid development of the reasons, one is the price of products down, the second is the screen, the real sense of the effective promotion.

"Daily economic news" reporters after a multi-party interview found that at present in the hardware manufacturing level, the problem is more prominent places including virtual reality equipment screen refresh rate, clarity and so on.

In addition to the "hard" injury, there are "soft" ribs, the most obvious weakness is that the content is too small to support.

Clearly, beyond hardware, content will become the most important part of the virtual reality industry chain. For users, the purchase of helmets in addition to performance parameters, more emphasis on the entertainment inside, that is, the amount of content, determines the user's willingness to buy.

Connaught also Teng general manager Liu Yang in the daily economic news reporter interview, said that if the content is not up, the performance of the device is no good. "Early Android wasn't good, but Android has a lot of developers doing content development, and users buying back phones, not just about the performance of their phones, but about what they can do, as well as virtual reality," he said. ”

"How to create virtual reality ecological circle, around the hardware to do content, this is the core of the key, otherwise, when the virtual reality equipment mass popularization, simple hardware will become a tool." "A person in the industry expressed concern about the status quo. In addition to the content of the soft rib, another weakness is related technology, especially the underlying technology of virtual reality.

It is noteworthy that the "Daily economic news" reporter in the interview that the current domestic virtual reality field, whether in hardware manufacturing or software research and development, ecological construction and other aspects, and foreign all have a big gap, but Baidu and other giants have begun quietly follow up.

In the interview, some practitioners look forward to the involvement of the relevant giants, similar to Apple launched the iphone in the same year, in order to fully open up the virtual reality upstream and downstream industry chain, because the intervention of giants will be conducive to the industrial ecology of the closed loop, thereby promoting the revival of virtual reality.

(editor: Mengyishan)