Windows phone revival behind the scenes: Cloud computing + product strategy

Beijing Time June 10 News, according to the U.S. "Forbes" website reported that Microsoft Windows Phone (WP) system revival has two behind-the-scenes hands. Microsoft relies on cloud computing technology to narrow the range of applications to simplify the problem of device fragmentation that developers will face.

The following is the full text of the article:

Microsoft seems to be finally trying to integrate products. The upcoming Windows 8 operating system represents a positive outcome of Microsoft's Cross-platform cloud computing strategy, and the strategic partnership with Nokia has also paved the ground for Microsoft to return to the mobile market.

Microsoft launched a new software called "SmartGlass" at the E3 game show in Monday to share content on Xbox consoles, tablets and smartphones. This fully reflects Microsoft's ambition to build a cloud computing strategy.

Similar to Google's approach, Microsoft is also actively building its business development strategy around its existing products, including game consoles and office software. However, Microsoft has also borrowed from Apple's approach and is trying to streamline its operating system by narrowing the range of devices it uses. Microsoft's WP operating system will overtake Apple iOS as the world's second-largest mobile operating platform in 2016, according to IDC, a market research firm. From the recent series of Microsoft's actions, IDC's prediction may become a reality.

Microsoft's redesign of WP has brought new life to its brand, as it has been unanimously supported by consumers and developers, who have long been curious about Microsoft's mobile strategy. At the same time, the Third-party platform also began to pay attention to Microsoft's mobile operating system business, and have to move their development resources to the WP platform. This week, software developer Telerik confirmed that the company will be committed to the development of WP platform software, and launched a new software development tool set for the Metro UI. and recently listed mobile ad network Millennial Media also for the WP platform launched a software development kit. Of course, there are many more third-party platforms looking for ways to slowly attract developers to the software development platform of WP.

Chris Sells, vice president of Telerik developer Tools, said: "For companies, Microsoft products are really useful." The Metro-style display interface does provide a high level of information display. ”

"The problem with the Android and iOS systems is that it decision-makers must adapt the two systems to the needs of the enterprise market, while the Metro UI provides the ability to make it easier for it decision-makers to integrate Windows with the corporate network," Sayles said. Microsoft attaches great importance to the development and application of enterprise IT products. ”

Who is rekindling the fire of WP's recovery?

Who is the driver behind WP recovery? Is Microsoft itself restarting the WP offensive, or is Microsoft resonating with developers and consumers?

This seems to be the result of a concerted effort by the three parties, especially when Windows 8 is about to be released. But, of course, Microsoft pioneered the marketing offensive, even through cash incentives to attract developers to vote. Microsoft hopes to lure developers from the Android and iOS rival platforms to WP.

At the E3 Games exhibition this week, Microsoft announced the addition of 35 content partners, which will broadcast media content through the Microsoft Xbox console.

We also don't forget SmartGlass software. Like Apple Airplay, Microsoft is using the software to support Android and iOS devices to expand its application. SmartGlass enables users to use Internet access devices to play media content, and can display movies, TV dramas and games on a second screen with the main screen, while interacting. For example, SmartGlass automatically displays an interactive map on a user's tablet when a user watches TV's "Game of Rights" (Game of Thrones) on television. In this way, while watching each episode, users can also search the map for character members on a TV show and follow the role tree to get a deeper understanding of the episode.

Although SmartGlass is not a commercially successful product, it has been seen as a potential technology to help save WP, Microsoft smartphones and Tablet PCs. The software does tap into the consumer market and effectively integrates with other Microsoft businesses, including Kinect, Xbox, search and mobile devices.

Paul McDougall, of the American Information Weekly, information Week, believes SmartGlass will succeed in entering the business services market. The real advantage of SmartGlass is its compatibility with the interactive ecosystem, which includes consumer products and enterprise products, and relies heavily on Microsoft's existing software offerings. In fact, Microsoft has already sown the kind of WP recovery, and cloud computing is as the spring rain moistens the fertile soil of the ecosystem growth.

Cultivating loyal developers to improve the competitiveness of WP platform

The result of the WP platform recovery is to attract more and more developers ' interest, as they also want to follow the consumer trend. Cross-platform Mobile Developer Appcelerator has noted that developers ' interest in Microsoft's WP platform has been on the rise over the past three quarters, while their interest in Google's Android development has declined over the same period.

Mike King, chief mobile strategist at Appcelerator, said: "We think developers looking for alternative platforms are the main drivers of the WP platform recovery." and the cooperation with Nokia and the upcoming listing of Windows 8 make Microsoft WP platform full of vitality and vitality. WP platform early test work and results have been very positive. ”

Despite a steady increase in interest from developers and a massive PR effort by Microsoft, the WP platform has had a negligible increase in the total OS market over the past three years. With cloud computing technology, Google Software's consumers have penetrated far beyond Microsoft Office. With its ease of operation, Apple has also won consumer loyalty in the smartphone industry and the Windows-led PC industry. Many industry analysts believe Microsoft has missed the opportunity to migrate its leadership in the PC industry to mobile products, but Microsoft is seizing on its second chance. Mike Kim thinks that Microsoft actually has no chance.

If a successful business development strategy is to be worked out, it is important that Microsoft "must narrow down the range of applications to simplify the device fragmentation that developers will face," he said. "The problem has long plagued Google's Android platform, and Microsoft's advantage is that it is relying on its own platform to develop a more efficient product mix."

Unlike Google, Microsoft must always keep its focus on its platform because it can get a huge advertising revenue from Apple iOS, Microsoft WP and its own Android platform. By reducing the fragmentation of equipment, Microsoft has been supported by developers, which has been reflected in the applications and services of WP's early platforms. These applications and services can be compatible with Microsoft's different devices and take full advantage of the unique advantages of Windows systems.

This is the way Microsoft wins the mobile product market, and the successful implementation of cloud computing technology is the inevitable choice for Microsoft's success.

(Responsible editor: The good of the Legacy)