Yahoo China's "past and Present Life"

Absrtact: Yahoo China to Alibaba like chicken ribs, food tasteless, tasteless. From the beginning of the scenery Unlimited, to the current mediocre performance, Yahoo China's development so that China's future of the portal and search sites have lamented. Yahoo China has experienced Zhang Ping,

Yahoo China to Alibaba like chicken ribs, food tasteless, tasteless. From the beginning of the scenery Unlimited, to the current mediocre performance, Yahoo China's development so that China's future portals and search sites are "sigh." Yahoo China has experienced Zhang Ping, Chen Shou, Zhou, Tian Jian, Xie, Zeng era, but who can save Yahoo China?

Recently, some media said, Alibaba Group plans in May will replace the "Chinese Yahoo" to the United States Yahoo, and the Beijing office of the Chinese Yahoo team will relocate to Hangzhou, to do Alibaba public projects. In this respect, Alibaba public relations director Yang on Weibo said that the message is only some people in yy, "there is no such thing, scattered the bar." But in last year's shares repurchase agreement between Ali and Yahoo, it was mentioned that Ali would return the brand of Chinese Yahoo to Yahoo in 4 years.

Yahoo China to Alibaba like chicken ribs, food tasteless, tasteless. For Alibaba, because the Chinese Yahoo business has not been too good, even in Alibaba's many structural adjustment has not been mentioned, so this business for Alibaba is almost insignificant.

Yahoo China's "past and Present Life"

Now it looks like "mediocre" Yahoo China, also has a glorious moment.

September 1999, Yahoo China officially opened, when very simple, you can take him as a Web site navigation, all kinds of services to imitate the United States model, providing search, email, yahoo Qualcomm, news, build station (Yahoo Global village), my yahoo and other content; 2000, began to provide personalized content and try to localize, Service content added to the chat room, club, online teaser, Yahoo Briefcase, album, Constellation and other content; In 2001, Yahoo China began to become a community, and continued localization process, the service increased the electronics, dictionary and other content; In 2002, Yahoo China began to send in text messages, search, entertainment, and began to dabble in music, movies, Main business, entertainment, and accelerate the pace of localization; In 2003, Yahoo China continued to force search, entertainment, community-made good, service added to the Yahoo people and other content, this November 1 acquired the famous 3721; 2004, Yahoo China Force search, Yahoo Search and 3721 merged, Service added a search; in 2005-2007, Yahoo China continued to exert its force in searching and community; In 2008, Yahoo China to force the life service, home more and more long, Chinese Yahoo and Word-of-mouth Network merged into Yahoo Word-of-mouth, service increased Yahoo relations, etc. 2009, Yahoo China return to the portal, main information, search, email 2010-so far, Yahoo China has no new core business announcements, has been committed to page updates.

Who can "save" Yahoo China?

In the past 5 years, Yahoo China's development in China is indeed tepid, from doing portals, to force search, and then to the network of Word-of-mouth merger, now back to the portal, Yahoo China seems to return to the dot.

Yahoo China's CEO has experienced Zhang Ping (then the job is the general manager), Chen Shou (then the position is the general manager), Zhou, Tian Jian, Xie, Zeng era. In different "Times", Yahoo China's performance varies.

Zhang Ping Times, 1999-2001. This is the time for Yahoo China to lay the groundwork in China. Joining Yahoo's Zhang Ping said: "Yahoo China needs time, need to lay a good foundation, it is impossible to meet the requirements of Internet users overnight." Zhang Ping came to Yahoo China in the first 5 months, do not hype, not propaganda, a solid do Yahoo China's infrastructure.

Chen time, 2002-2003 years. Chen said that Yahoo China will expand its scope of business in a full range, timely introduction of Yahoo in the United States and other countries to develop sophisticated and advanced products and services, including enterprise-oriented services, such as "Yahoo Enterprise Services" and so on.

Zhou Times, 2004,3-2005,8. Yahoo China in the Zhou era has experienced its glorious period. 2004, this is Yahoo in China worth writing a year, this year Yahoo China market share of 38.1%, the annual revenue of 40 million U.S. dollars, net profit of 10 million U.S. dollars, become China's largest search marketing service provider. 2005, Yahoo China under the leadership of Zhou, will focus on the whole business to search, integrated 3721 network real name, the launch of Yahoo Assistant, then closed a search, launched a searching portal, and a pat net into Taobao. Yahoo China closed most of its business and focused on searching. But by then Baidu's impact, Yahoo China's search share slipped to 21%.

After the departure of Zhou 祎 in August 2005, Yahoo China has a flat growth. Zhou 祎, after the resignation of Yahoo China successively, Tian Jian, Xie successively took office, successively left. Xie November 27, 2006, only 41 days after the announcement of his departure.

Zeng era, 2006.12-so far. And the predecessor Tian Jian, Xie and so on, Zeng is the direct of Ma Yun. In his four years of long-term contacts with Ma Yun, gained the full trust of Ma Yun, in Yahoo (China) has a very large autonomy, can fully dominate the development of Yahoo (China). Zeng, after taking office, for the bottom of Yahoo China out of the "search + community" prescription. Zeng said, "after the search and community integration, if you can reach the highest level of one-to-one marketing, personalized service to users, the entire business model and the economic structure may change greatly." However, looking at Yahoo nearly two years of development, seemingly gradually deviated from the "Search + community" this core.

From the beginning of the scenery Unlimited, to the current mediocre performance, Yahoo China's development so that China's future portals and search sites are "sigh." Who can save Yahoo China, Zeng? From the fact that Yahoo China has been ignored in many of Alibaba's structural adjustments, there is no solution to save Yahoo.