Yahoo: Edge veteran still can rice

"Guide" "Business Review" published in Shenzhen, British-Peng Rand Management consulting company senior researcher Tian Changyu's comments article, "Yahoo: Edge veteran still can eat," the analysis of Yahoo in recent years the reason for the decline. The full text reads as follows:

Yahoo has withdrawn from a bid for Foursquare, a social networking service for US mobile locations, which means Yahoo has ceded its location to social networks to others, May 14, 2010, according to Silicon Alley Insider, the US Technology blog site. The news is that Facebook is the most likely bidder. In August, according to foreign media reports, South Korea's largest search engine Naver will no longer use Yahoo's online search advertising services, instead of using its own search advertising technology. These troubles are not the whole of Yahoo frustrated.

After Google left China, Yahoo sold some of its Alibaba shares at 150 million dollars. In the ensuing scramble for control, Alibaba broke with Yahoo completely. Yahoo can not help feeling embarrassed, the investment Alibaba, is a fancy Alibaba to understand the Chinese market, and the Yahoo China to Ma, but the result is that Alibaba value-added more than 10 times times, and Yahoo China is still tepid. Although on the face of it, Yahoo is still a major shareholder of Alibaba, if the future of Alibaba, such as Taobao and other listed, still holding the 40% stake in Ali Baba Group is undoubtedly the biggest beneficiary, but, from the market point of view, Yahoo China has collapsed, which means that Yahoo doesn't really get into the fast-growing Chinese market, but only through equity relationships.

The wrong way is to lose everything.

That year's Yahoo by the PC market into the family, the rapid rise of netizens, ascended the throne of Kings, began the legendary journey of the King. However, Yahoo King's legendary journey only last 2000 years, with the dotcom bubble burst, the world's Internet companies lost casualties, a new round of shuffle has begun, Yahoo was the capital market from the altar on the drive down, became the decline of the nobility, and thus collapsed.

The popularity of personal computers has blinded the once complacent Yahoo, letting young Yahoo give up its technology core prematurely and turn incorrectly to content services. At the same time, the dotcom bubble has made the young Yahoo firm its choice, thinking it is the right choice. Blowout opportunistic Market Bewitched the transformation of Yahoo, the expansion of the user volume so that the surface, the portal is very worthwhile to do, users bring the value of advertising is appreciating.

There is no denying that Yahoo's portal model has accomplished many later.

From the day of concentrating on the portal Content Service model, Yahoo has gradually retreated from its own technical genes. Any Internet products, are derived from the support and update technology, if the loss of technical genes, then a good service-oriented will be a dead dream.

May 1, 2001, Try Semer took over Yahoo. Semel's takeover reflects the time when Yahoo's board was also the heart to do content services. Semel in charge of the years, Yahoo is more like a network version of Hollywood, technical strength is continued to weaken, the media has instead highlighted. After acquiring the search company Inktomi and Overture, Yahoo terminated its partnership with Google and sold its stake in Google. Most of all, Yahoo has abandoned its takeover of Google in the two search companies.

For such a performance, son, one of Yahoo's shareholders, also commented, Son said: "From the outset, I emphasized that Yahoo should position itself as a technology innovation company, not a media company." ”

If the same year to give up the search engine, to content services is a mistake to start, then semel the helm of Yahoo Lost in the 21st century starting line.

In 2004, Yahoo back to regain search engine, but at this time Google has changed, Yahoo, the once the most opportunity to buy Google's giant embarrassed.

Yahoo has no Savior

In the Internet's rivers and lakes, technology is the weapon, without the weapons of Yahoo, lost the king's aura, is the tiger fell Pingyang was a dog bullying. The tiger has no minions.

Of course, Yahoo is not the chance to regain the throne.

In the era of Mr Yang, at the end of 2008, Microsoft had the goodwill to take over Yahoo, but Mr. Yang's clean, arrogant, bargaining, and finally ruined Microsoft's painstaking. Microsoft was helping to push the Bing search, and the acquisition of Yahoo was actually bullish on Yahoo's brand value and advertising capabilities, advertising services for Bing search.

Jerry Yang is ambitious, this is not to play dead Yahoo? Capital operation in the lake is invisible weapon. Jerry Yang believes Yahoo is still young and has a chance. Unfortunately, because of malicious refusal to Microsoft's acquisition, Jerry Yang was Shida, a lot of good projects just beginning half, and hastily finishing.

Just like a person injured, find a doctor drug, medicine only drink half, change a herbalist for a drug, continue to drink from scratch. But Yahoo, after all, was the king, even if it is terminally ill disorderly desperately, still can not rest assured, the various heroes such as Google, Facebook, Twitter and so on are still doing everything possible to edge Yahoo, eating away at Yahoo's market and customers.

In the confrontation between the new and Old Kings, Bartz, who is in charge of Yahoo, did not interpret the role of a good savior, but became a paranoid trader. Bartz in the face of threats, in addition to often to the publicity of swearing outside, is the gecko broken tail territory reparations, in order to protect themselves. This is similar to the Empress Dowager of the great Qing Dynasty.

Let's take a look at the "contribution" of Bartz, a woman born without an interconnected gene, to Yahoo. Shortly after Ms Bartz took office, Yahoo's top executives ran away. After that, Bartz stopped the project plan and former Jerry Yang's new Yahoo plan, which had been intended to saves the downturn with the launch of her own branded handsets. In addition, Yahoo also closed the geocites, video editing website Jumpcut, Yahoo Relations, Yahoo Briefcase, Yahoo Pet, yahoo my web and RSS ads, Yahoo 360 and many other services.

It is clear that Bartz's thirst for blood is not a sensible way to cut down on products and projects with emerging market opportunities, which is tantamount to conservatism and loss of opportunity. Instead, Bartz should be able to integrate the services that Yahoo exists to make it a powerful service circle.

The declining nobility.

Today's Yahoo, has missed too many opportunities to return to the mainstream of the Internet, but to promote Yahoo missed search engines and innovative market opportunities for the reason is complex. Among them, directors and shareholders did not make long-term development consensus and stand in the height of the future development of the enterprise before choosing the CEO candidate. There are also Yahoo management on the future trend of the Internet is inaccurate, not to mention, Semel and Bartz under the management of the abnormal corporate culture, never for Yahoo to regain the old mountains and rivers to provide the most basic power.

PO has been old, still can rice? Yahoo has been founded only 16 years, but in the constantly unconventional Internet arena, has long been senility. Yahoo needs a younger, more understanding of the Internet, has a sharp trend in the market sense of smell, dare to innovate leaders, but also need to adjust from the mentality, the glory of those past to forget, restart business. and Yahoo management long-term omission, has already shattered the possibility of establishing long-term strategic planning with investors, how to regain the trust and support of investors, equally grim.

So, Yahoo in the future of the Internet development is there any chance?

Mobile Internet is the future of all internet companies, and nature is also the opportunity for Yahoo. Then again in the existing portal content services, Yahoo needs to be integrated, need to continue to improve technology development and design, such as Yahoo plan for the application development content distribution platform, and then mobile phone and other mobile device users to provide more personalized content. Platform is only a fulcrum of the content service industry chain, does not represent all, Yahoo needs to take platform and content to carry on the integration of the industrial chain, this is the key point. And from the capital market, Yahoo is holding Alibaba's shares as a strategic investor's shelf, but, Yahoo Board of Directors value is the Chinese market, not from other people's hair.

We have to face the reality, Yahoo in the internet this lake, has been gradually old, battle-hardened, a injury. In terms of sensibility, we look forward to the strong return of the ancient Kings, and give the newly-rich a good lesson. The awkward part is that this class has already begun, but Yahoo is playing a negative case of old and declining.