For the Chinese Medicine industry, our original customers are scattered

For the Chinese Medicine industry, our original customers are scattered, between customers, and even doctors can not form a good interactive mechanism.

With the phone end, for us, we can play a little bit more, play cool, let the consumer of our brand, including the things we recommend, to generate interest. The following is based on the mobile end of some of our thinking, about O2O experiments, we start from micro-Amoy, the next thing to think about is how to micro Amoy, customers, offline terminal stores effectively linked up, and their respective exactly in what position to list out.

Among them, the most important is the original most powerful place, belongs to the terminal store. The other side rejuvenation Hall, the most profitable place is the medicine hall, I put it at the end, defined as OEM for the factory, is the offline terminal, the place where customers landed. On this basis, we set up the whole user-centered chain. The next step is the complete solution.

First, the first question we have to consider is: Where are the potential users? I divide the problem into three points: first, where are the potential users? Second, where is the user on the micro-Amoy? Third, what do I position micro-Amoy as a tool?

Do micro Amoy actually only two purposes: one is a fan, one is money.

Fang Rejuvenation Hall to micro Amoy positioning, with a word to summarize is: powder-making center and Settlement Center.

What do you mean? Through the operation of micro-Amoy, the user into my fans. As for the settlement Centre, the core is money.

On-line powder-making path One: Chinese medicine doctor

Because of the particularity of the industry, the O2O of medicine can be divided into two kinds.

First, through the Chinese medicine doctor to achieve.

People may not have been to the Chinese Medicine Museum, but basically have been to the hospital, the hospital patients the most headache problem is? Line up for registration. What do you do after you hang the number? Wait, wait for the doctor. After that, the doctor actually said two or three words to you and sent you away.

But most patients after the drug, or in the course of medication, will encounter some problems, but can not find people to ask.

How can you consult a doctor again? No way, unless registered again. Therefore, I personally feel that from this point of view, as long as the need to meet some simple requirements, a medical museum has the confidence to turn users into fans.

First, quickly match up to the most suitable doctor. As long as it's not doctor, it's hard for everyone to know which is the best doctor before they go to the hospital. The most bull doctor is not necessarily suitable for a particular patient. Therefore, Fang Rejuvenation Hall to try to set up a service team backstage, someone called in directly turned to tell him, what disease, to see what the doctor, to match his most suitable doctor.

Secondly, shorten the whole visit time. A patient through the square rejuvenation Hall of the micro Amoy to register, we can now basically do, will be about three hours of treatment time to shorten to 30 minutes to 1 hours between. If the patient trusts us, can also send him the medicine, basically half an hour to solve all the doctor's problem.

This means that the square rejuvenation Hall wants to build a very cool mechanism. Of course, this should be based on the micro-Amoy post positioning System.

I'm going to extend this here, how do I match a real user? Real-name, including telephone. Now many customers do not want to give personal information to the enterprise, but we did not encounter a little problem, why? Because the registration always wants the real information.

Among them, one is because of the health care problem, on the other hand, because the medical museum to contact patients, the telephone must be real. One of the messages we send to patients is: Please leave your phone number and name so that our people could contact you.

Third, I hope to introduce doctors ' evaluation mechanism in the later stage, and develop together with micro-Amoy.

In a medical museum, there must be good doctors and doctors, and some are doctors who sell dog meat with sheep heads. I want to evaluate the doctor through my fans. The only criterion for evaluation is whether the medical skill is brilliant. As a fan, the core point is to make yourself more and more healthy.

Four, after the purchase of medicine, or after taking medicine for a period of time, in the next treatment period before the arrival of the problem, what should be done? The former patient and the Doctor this road is broken, and the square rejuvenation Hall can use the micro Amoy to establish the channel that the doctor and the fan exchanges, realizes the real interaction.

Therefore, our micro-Amoy become a platform of the powder-making center. How to understand? Enterprise completely to brand and enterprise, the platform completely to the fans, let them play themselves, recommend the doctor, there will always be a lot of "enthusiastic diagnosis", there are always people on this platform growth, when I just control some unnecessary trouble on the line.

In the whole treatment of Chinese medicine, if I want to turn a user into a fan, it is necessary to do these steps.

Earlier I realized only artificial, so the biggest demand is to turn these two steps into a system, do not let me every day so hard. For me, doctor Resources are limited, Zhejiang Province, the famous Chinese medicine is more than 160. Real can produce duplicate purchase, the whole value chain can really lengthen the health conditioning, that is, the so-called Traditional Chinese medicine regimen.

On-line powder-making path II: prescription

We are more familiar with Western medicine, when a cold to eat Connaught, inflammation of the time to eat amoxicillin. In fact, Chinese medicine in this 2000-year development, for some special pathology, has precipitated a very effective prescription, such as the treatment of girls dysmenorrhea Four female soup, we all know, it's popular face will be a wider. In addition, there are a variety of less well-known for different physique of the classic names.

What I want to do is: first, according to the user's physical condition, give him the most suitable formula. Second, how cool would it be to buy the steps? Now the user in the micro-Amoy purchase step chain is very long, I want to shorten it, as far as possible to shorten to two or three steps on the OK. For example, based on the location of the patient, I could have sent the medicine, and I didn't need any steps. Third, the future I want to achieve is, in the same pathological situation, let this formula produce an evaluation mechanism.

For example, four female soup, the same state of people to evaluate it, write their own experience, the original body is what the situation, after taking four female soup, became what. Of course, this is based on the user's voluntary basis. Then, when the others see this, they will match their body pathology, and then they will find the formula that best suits them.

This is our future to go the road, that is, there is a medical powder interaction, there is a "powder interaction", until the fan group is large enough, any one of the professional areas below will appear a very detailed area of opinion leader. The role of the entire platform is to create opinion leaders. For example, there will be a "acne" in the field of opinion leaders, there will be a lot of fans to follow him.

The next thing to think about is: what can I do after a lot of fans have gathered?

What's the first thing I'm going to do? To guide the fans to the Chinese Medicine Health Museum. We discussed the profit stratification in my place does not exist, why? All my registration fees are for the doctor. Start to guide fans, there will be the process of information matching, my fans reach how many series, through the internal operating system, can make the Chinese Medicine Health Museum in the entire allocation to an average, peak, not too full, also can not be void.

But the speed of the fans ' accumulation must be much faster than the speed of the building of the Medical Museum. This time, the demand will appear, when the same location fans gathered to a certain extent, I will build a medical museum or health museum in that place. Unlike before the establishment of a medical museum, it will take several years to build influence, a certain area of demand aggregation exists, the rest is only I in the region to lay a terminal, it is so simple.