Forecasts of Cross-border electricity dealers continue

2015, the trend of cross-border electricity dealers continue to forecast!

The following is a transcript of Liqingfeng's interview:

Problems encountered by China's cross-border electricity dealers in the 2014:

I will analyze from the point of view of logistics. On the whole, 2014 can see more clearly the context of the entire cross-boundary electricity business is in and out of two blocks. In the past, we said that cross-border electricity dealers, trade associations are more export-oriented, 2014 with the pilot Cities, sea Amoy These patterns development, import burst out. Many people say that the 2014 is the year of cross-boundary electricity import, which shows that the two-way flow of cross-border electric power suppliers is clearer, and the challenges and requirements for logistics are higher.

In general, customer single weight and customer unit price is proportional to the export of the customer single weight is still rising, the transaction of the customer unit price is also rising. It can be seen that more and more high value-added products in China into the field of Cross-border electricity, the future must be more and more Chinese brands into the Cross-border electric business industry.

While the added value of products is increasing, China's cross-border electricity dealers have not yet come to bid farewell to the price war. Product Customer single weight is a middle position, there is still a large number of low value-added, light objects exist in the market, especially in emerging markets, so there will be a transition period, and will not be a sudden low value-added disappeared, replaced by high value-added phenomenon.

The logistics industry last year was shipped directly to overseas and overseas warehouses. Although Shun Fung did not do overseas warehouses, but you can see that the development of the industry is still good, maintain a high growth trend.

Logistics industry in the import of this piece of all kinds of access, shun Fung concern is more formalized access, three kinds of standardized access are shining, including postal, International Express Airport clearance, 5+2 pilot City.

Unlike foreign countries, China is a typical weak brand and strong channel. From the traditional distribution channels to the current online distribution channels, the channel is to grasp the right to speak, let activities on the activities, so that discounts on the discount. And overseas is strong brand weak channel. Many overseas businessmen come in to find their brand in China is quite well-known, by the vast number of consumers recognized, they are more than to sell to make money, but to convey the value of the brand, establish their own brand in the Chinese market position. In this case, they would prefer to have formalized, sunny customs channels, and the last kilometer of standard service delivery providers. They want to unify the logistics, uniform service standards, and even after the customer signed a warm smile, they think it belongs to a brand. They do not want to sell things coldly, but want the logistics service providers to help them deliver value, so after a round, they chose Shun Fung.

Possible trends in China's cross-border electricity business:

Cross-border electricity dealers are developing well and there will certainly be more Chinese brands in terms of exports. 2014 both sales channels and Chinese brands are gearing up. In the 2015, we will have some small test practice. With the Chinese brand to enter the industry, customer single weight will continue to increase the level of logistics requirements will be more stringent, logistics products standardization will also have further requirements.

Now the market on small bags, special lines, overseas warehouses are not standardized, everyone has their own play, including aging, tracking, claims and so are not the same, as sellers and buyers of the logistics experience requirements are higher and high, logistics products will certainly form a standardized trend.

Import is also a trend of standardization, overseas businesses to enter China is often mentioned is the service standard agreement, if your logistics can not standardize, he will think that this product is not a standardized product. Non-standard brands in the Internet to sell, the brand is also influential, especially in the service of non-standard classes.

China's cross-border electricity dealers face the biggest problems or difficulties in the 2015:

It is the main problem that cross-border electricity trader encounters is embodied in optimize supply chain and brand.

Now many people know to have their own brand, there are many people try to register trademarks overseas, do online marketing under the line. But the brand is not the front-end simple marketing or trademarks, it represents a way of life, ideas, culture, passing is a value. These are not to spend some money registered trademarks can be resolved, is a long-term process, but also 2015 we should continue to work hard place. Some people do brand, taste after found no effect to give up, it is a pity, I think the development of the Cross-border electrical business business should still adhere to, and to start from the front-end production, the whole chain to do.

Many sellers spend heavily or dig some people to create supply chain systems, including ERP. In the same way, the supply chain is not a simple system and ERP, it is also related to the formal operation of the destination market, after-sale services, as well as their own procurement, production front-end some synergy.

On the import side, we all follow the policy run, it is necessary to see if there is a chance to work together with the government to create some of the needs of the electricity dealers to meet the requirements of the legal, compliance clearance conditions.

From the point of view of logistics, this paper analyzes the main characteristics of China's cross-border electricity market in 2014:

Russian, or Russian, the logistics is multi-channel, multiple ports, many ways, through different postal, different border crossings or some other way to enter. This year, although has been affected by the rouble, but logistics still presents a multimodal trend, but there is no standard.

Central and South America has not yet sought an effective way, there is no main market for some logistics products, but also in an exploratory period. This is related to the characteristics of the destination country, if there is no in-depth understanding of the destination and cooperation, it is difficult to make standards in the product side, so shun Fung also in Russia to go in, to conduct a comprehensive standardization.

What changes may occur in 2015:

2015, not only the logistics market, online market competition will be more intense. Now not only is the domestic platform to kill the site to foreign markets, many local platforms and websites will also take the initiative to penetrate China.

What new markets are worth paying attention to in 2015:

Cross-border electric dealers have been developing for so long, from Europe and America to the emerging Russia, Central and South America, the Middle East have been combed, Africa now there are many people talking about, in addition to the North and South Pole, can think of. We also think that the development of virgin Land has not been appropriate, I think should be in their existing soil intensive cultivation, similar to upgrade their own "crops", upgrade it to a refined crop to make animal husbandry, and then to the industry, is 1.1 points to do, but also can not be ambitious. There is still a lot of potential to be dug in both small and English-speaking countries.

2015 years which category will have more opportunities:

As a logistics business, can not directly grasp the product category of clues, but in and sellers talk, the seller of logistics demand, customer single weight I found in the traditional category of high value-added, high weight products, new category or at home. In the past two years, there have been some good sellers. Of course, high value-added products, smartphones, tablets are also good, especially as Chinese brands gradually move towards the international market. And this piece of clothing is difficult to do, because it contains a number of cultural concepts, our sellers have not been able to very good grasp.

Policy changes in the country's support for cross-border electricity dealers this year:

The government will pay more attention to cross-boundary electricity dealers, not simply give you subsidies, but more to participate in the day-to-day business of cross-boundary electricity dealers to provide support for Cross-border electricity consultation.

Advice to Sellers:

Sellers should have a stable mentality, now is not the time to earn money, to be down-to-earth, bit by bit to accumulate their own advantages, to build their own products. Many sellers swarm in a category, profit has been very low, the competition is very fierce, but also very hard, so must be formalized, product quality to be strong, to withstand loneliness, to find differences, to their own products to achieve international water products, and then to talk about the brand of these issues.

In the new year, Shun Fung hopes to gradually complete the standardization of products, control the cost, thereby helping sellers. And, in the new year, Shun Fung will also have a lot of preferential policies issued.