Gome Online and Bowser network officially realize commodity information sharing

Absrtact: Following gome (micro-blog) group announced the integration of its Gome online and Bowser network of two major electric platform, this morning, Gome online and Bowser network officially realize the sharing of merchandise information, the two major web site commodity SKU Total more than 2 million. December 3, Gome Group announced that

After the Gome (micro-blog) group announced the integration of its Gome online and Bowser network of two major electric platform, the early morning, the United States online and Bowser network officially realize commodity information sharing, the two major web site commodity SKU Total more than 2 million. December 3, Gome Group announced that it will integrate its gome (micro-blog) online Mall and Bowser network of two major electric business platform, to achieve a unified background management and resource sharing. After integration, Gome Online mall will be officially renamed as "Gome Online", Bowser will be independent brand, independent website, independent operation of the model to focus on the development of a comprehensive class of electric business platform.

Today, Gome online and Bowser network to complete the first phase of the integration, users in Gome online shopping, you can find Bowser goods, the system will automatically jump to Bowser purchase, and users in Bowser shopping, you can find Gome online merchandise, directly in the bowser to complete the purchase.

Gome Online spokesman Pengliang said Gome will be online and Bowser network of "dual-brand + dual-mode" to participate in the electricity quotient of the competition. "From the outside world, Gome online and Bowser network to achieve mutual search of goods just for their own increased a large flow of on-line sales channels." But from a deep level, this is Gome's electricity supply chain, logistics, systems, members and other aspects of the deep integration of the overture, but also the new Gome online real power to start. ”

Earlier Gome Online CEO Handepeng said in an interview, Gome online and Bowser network will be the fastest next January to achieve commodity mutual search, the integration of the two sides, the expected time is one months ahead of schedule. "After integration, two of the site's merchandise differentiation is becoming more and more obvious, to avoid the same model, the same price of goods exist at the same time, the maximum rate of overlap in goods." Next we will quickly implement two Web sites to use a member account to log in, when consumers on the Gome online home page can search the Kubapin platform of goods, and can be added to a shopping cart for easy payment. "Handepeng said.

As the Bowser platform business develops more mature, in the integration with Gome online before the use of the platform mode of the department store business has accounted for 10% of sales, Gome online Bowser network will use the Bowser platform to speed up the development of the flow, Gome online will also be transformed through the product Bowser network to bring traffic and sales.

Gome reported a loss of 687 million in the first three quarters of the year, losing 186 million in the third quarter and narrowing its losses. The loss of E-commerce is an important cause of Gome's losses. By the end of September 2012, Gome's total sales of 3.1 billion yuan, an increase of 160%.