Grassroots website to develop? How much does the profit pattern know?

When we have a website how to profit? may be a lot of grassroots webmaster will be very concerned about the topic. And perhaps many people also know that the site as long as there is traffic that can make money. And because of the flow, you can hang ads, and then charge advertising fees. But others say that it is now the world of precision traffic, and the early years by mass traffic to make money by the way has become more and more no market. So, what is right and wrong? The person who said these words actually is not wrong, because you just put in a certain situation, put it is right!

Next, I will come and everyone grilled a site profit model, used to let those who are ready to devote themselves to the grassroots webmaster, or wandering outside the door can be a reference to help

Overall, in fact, the Web site profit model is nothing more than a few categories: one is to sell advertising, the second is to sell products, three is to sell services. But that is too general. Therefore, treasure think it is necessary to make a refinement, so that people better understand.

I. Selling advertising

Advertising is almost a key to the survival of most websites, especially small and medium sized websites. According to the nature of the words, mainly divided into two kinds: one is the Advertiser direct investment, the other is through the advertising alliance to launch. The former is better understanding, advertisers direct investment is that you do a website, in a certain area or a certain area of fame, attracted an advertiser, he felt that in your online advertising can improve his relevant visibility, so that he can bring benefits to improve. So he will find you, give you a certain amount of money, choose Weekly, or monthly. Of course, quarterly or annual delivery, is also possible. It depends on the impact of your site. The next point is to talk about how to make money by advertising alliances.

In fact, the advertising alliance is only a third-party platform, it is mainly in order to save the advertisers and site owners of the communication costs, for advertisers, as long as the definition of their own delivery rules, the other things are all done by the advertising consortium, and for the site owners, there is no need to go so hard to find advertisers to put ads, and directly to the advertising consortium to apply for the relevant ads on the line. Because of the Third-party platform, advertisers and site owners save a lot of things.

It is worth mentioning that the advertising consortium offers the following types of advertising:

Pledge。 Window ads (cost per Popup, referred to as CPP):

To 24 hours 1000 unique pop-up window IP, that is, when users visit the site's main site, the site will automatically be the main site advertising site designated publicity page pop-up. The function of the window has a straight bomb (enter the site that is, pop-up publicity page), delayed pop-up window (after the visitors enter, delay a few seconds after the promotion page), back projection, display pop-up window and other advertising models.

Model characteristics: The main advantage of this model is to quickly pull up the site Alexa rankings, and give visitors a certain number of impressions, the price is relatively affordable.

Pledge。 Click on the advertisement (cost per click, referred to CPC):

Put the advertising picture in various ways to the site above the main site, when visitors to the advertising picture generated interest and click to calculate the cost. Click on the 24-hour single click IP calculation, the same user repeated click Count an IP.

Pattern Feature: It is a kind of the least disturbing to visitors, but the most impressive type. The effective rate of access is very high, generally clicked users are basically interested users.

Pledge。 Display advertisement (cost per Mille, short CPM):

is a kind of advertising according to the actual amount of advertising mode, that is, when the user visited the main site, advertisers ads are displayed, the ad is charged. This type of advertising model is generally suitable for the brand of products, foreign commonly used such models.

Model characteristics: Relative to the CPC advertising more likely to the impression function, to prevent a strong cheating performance.

Pledge。 Registered advertising (cost per Action, referred to as CPA):

The valuation method of CPA has certain risk to the website owner, but if the advertisement is successful, its profit also is much more than CPM's way of pricing. Advertisers to circumvent the risk of advertising costs, only when the network users click banner ads, linked to the main advertising page, and successfully guide users to register or other specific events, to pay the site's main site charges.

Mode characteristics: CPA's Pricing method because of its display volume and the number of clicks are not to advertisers billing, so the advertisers have a greater advantage. CPA model in the full consideration of the interests of advertisers while ignoring the interests of the site owners, has been more and more the resistance of the site owners. More and more web media in the practice after the refusal of the CPA model, CPA pay ads difficult to find the right media.

5). Sales Commission advertisement (cost per Sale, abbreviation CPS)

Convert the amount of advertising by the actual number of products sold. That is, the way to charge per order/per transaction. The site owner will receive a commission for each successful transaction.

Model features: For advertisers and site owners are relatively fair to a kind of advertising model, basically can eliminate the site of the main cheating phenomenon occurred.

Here, perhaps you can understand that different sites can be based on their own characteristics, select the corresponding advertising alliance. Of course, it is better to attract direct advertisers. After all, advertising fees earned through ad alliances are only a small part. Most of the advertising fees are earned by affiliate advertisers. As mentioned at the beginning of the article, whether it is mass flow, or directional flow, as long as placed in a certain situation, can make money. For example, you are a gaming or fiction site, or a download station, it can sacrifice a certain user experience, put some CPP or CPM ads; If you are a local portal or something, then you can choose some CPC ads; If you are going to delegate some other people's products, you can put in more CPS ads. As long as you feel fit, you can also mix it. Of course, to rely on advertising to make money, you have to find ways to improve the flow of their website. The promotion method of website traffic is not the discussion category of this article.

Second, sell products

The CPS described in the previous section is actually a kind of selling products, but CPS is equivalent to other people's products. And this section is about selling your own products. In fact, for individuals, if you want to sell products online, directly on Taobao open a shop on the line. But if you want to build your own brand, it's wise to build an independent E-commerce site. Independent E-commerce site is very important is not controlled by people, you can play their own creativity and imagination, combined with their own surrounding environment, digging out their own original products. can set their own pricing, build their own customer base. Create their own brand!

Third, selling services

If the sale of products is mainly in kind, the sale of services makes people feel a little misty. For example, some of the current Web site is to sell service-oriented sites. Some people may ask, what is the Wei guest? Granville Guest refers to those who through the Internet to their wisdom, knowledge, ability, experience into the actual benefits of the people, they through the Internet through the solution of science, technology, work, life, learning problems so as to make knowledge, wisdom, experience, skills reflect a certain economic value. and Granville Guest site is also mainly a third-party platform, it provides the services can be said to be all-inclusive: for example, you want to build a website, or design a logo, or you want to solicit some advertising language, want to find someone to do shop decoration and so on a series of only in a short period of time can be completed things, Can find the right professional talent to help solve these temporary problems through the website of Granville Guest. In addition to the types of Web sites, such as the provision of domain name transactions, search services, space business services such as Web sites can be regarded as a service provider. Such sites are generally the form of third-party platforms, so, after the completion of the service, may be charged a certain platform service fees.

Summary: This paper introduces the above profit model, do you determine the profit model of the website?