Green Dog Network has signed thousands of national lawyers exclusive Network service agreement

Entrepreneurship less than a year, the Green Dog Network has signed the national thousands of Lawyers exclusive Network service agreement, brand-name lawyer fees can be low to the reality of the 1/10, this kind of "group purchase" lawyer Service mode, is to open up the Chinese legal services market a revolution and scars. Equal to open the Internet, subversion of the law House of Filth.

We met the Green Dog Siri CEO Zhang Xinxin, listening to her talk about her "let everyone can afford a lawyer" dream, or some surprising. At least 5,000 yuan/hour service charge of the gold lawyer, to the Green Dog network services, it may only be four hundred or five hundred yuan/hour. On their micro-credit services, you are always asking questions, behind more than 10 full-time lawyers for your free answer, and now they have received more than 5,000 users of micro-letter consultation.

Through the National lawyers idle resources of the way to activate electricity, to the unpredictable number of netizens service, became a green dog business model. The "Idle resources" described here can be interpreted as "idle time" for the famous lawyers, and the idle energies of the relatively less famous lawyers. The green Dog is equivalent to helping the user to complete a lawyer group purchase, and with a large number of user demand to force the lawyer's more cost-effective professional services, and no longer high. They became Ali Zeng's mouth said that the ultimate mode of electrical business "C2B".

More frantically, in a short time, the Green Dog has signed a 2-year exclusive service agreement with thousands of practising lawyers nationwide, almost sweeping the country's lawyers. Each lawyer they will also charge a deposit of 1000 yuan, if these lawyers received the service list but to the user default, the green dog directly from the deposit money to return the user, and access to their integrity system.

Unlike other internet business models, which can easily be changed by a rapid cottage, almost exclusively by a national lawyer, it also means that other similar electric dealers, even when they rise, are unlikely to overtake them in a short period of time, at least for two years.

The following is the Green Dog Siri Network general Manager assistant, marketing Director Dragon, for the titanium Media exclusive, and after the Titanium Media editor, tells a complete legal electric business Dream Wonderful story:

Green Dog Siri, the fourth stop of my personal career--graduated from law school in a four-year judicial practice at a mid-level court, resigned to Beijing to enter the CCTV and Tianya network online, and then came to a legal dealer in the Green Dog Siri network dedicated to shaping the brand of modern legal services, Thought it was a job that was very consistent with my values.

But it's also a particularly tangled job that I've done so far, and I'd like to talk about him.

Business opportunities in the extreme differences between lawyers

An elite strong sense of identity, but in fact, in my personal view is a stand still, even can be said to be some absurd and ridiculous traditional law circle.

Have never met such an extremely antagonistic industry environment--80% of lawyers income meager livelihood difficult, but we actually see an almost can be called an unlimited broad professional services market; a strong sense of elite, identity superiority strongly, but in fact, in my personal view is to stand still, It can even be said that there are some ridiculous traditional law circles.

In recent years, a rapid development of the Pacific Branch of the Office of the Executive Director, chat, once said to me, "lawyers are a group into the market, do not father don't niang people." He is a practitioner for more than 20 years, a very senior manager of the law, can say that the lawyer "into the market do not parents", it must be seen and encountered a lot of lawyers pit dad pit Niang thing.

and Green Dog Siri Network CEO Zhang Xinxin hope that "let everyone can afford a lawyer"-outside the industry, who knows, in China, everyone can afford the difficulty of a lawyer and let everyone have food to eat this one of the difficulty of saving the ideal.

The reason for this is definitely not the "Chinese people are not accustomed to the law of consumption of law" as claimed by the legal profession, this kind of tone and the "Chinese people's low quality is not suitable for democracy".

The most fundamental reason, of course, is not to rule out the great institutional environment that we all know, but actually it is the people in the service sector who have never intended to serve the people in their minds, nor do they have a legal service product to sell to people at hand. Not only does this mean losing the conscience of a professional group, it also means losing a huge market.

So what do some lawyers think most of the day? I'm actually very restrained in using the words "some lawyers" are similar to those of the "relevant department" and "a small part", because the fact is that it is not a small number but rather a majority of lawyers.

And listen to the most common mantra, "get some high-end clients," "Take the case and divide it into the case." "In particular, the development of enterprise customers," "You do not have a 1,000,080,000 case no one answered." All of this, to say the least, is that everyone has to eat, but lawyers are really a group of utilitarian , a professional group serving the rich.

In their conceptual model, it seems that there has never been such a civilized society of professional service concepts and business services concept-customers are not high-end and low-end, depending on the needs of customized services and reasonable access to fees. How can some lawyers say that everyone is equal before the law at the low end of the judgemental mental model?

Yes, everyone is equal before the law, but not equal in front of the money, because you are poor, so you have no consumption power, so do not do your case--but, is it really?

If so, there would be no Jane Eyre's sentence, "Do you think I am poor, there is no love?"

"Poor" is not "poor", "small" enterprises are not "small", the corresponding face, "rich" may not be "rich", "big" enterprises may not be "big". Even the most "low-end" customer base, he still has his legal consumption needs, there was also his own price expectation, and the problem he was trying to solve might be a little, very specific, and that, not only for him, but also for what he wanted in the payment, as he could.

This is the Green Dog Market department and the product department, has experienced more than 300 channels and the customer group survey to arrive the conclusion. It was a common sense, but we spent a lot of time validating it.

Equal open Internet can subvert the filth of the lawyer building

There was one thing that shook me, and I knew a girl who was a paralegal, because there was no fixed salary and the income was too low, I had to run a flesh business to make up for the economic hardship.

So in the face of a proposed "poor", it is always thousands of to send a lawyer letter, tens of thousands of consultants, and can declare "who love to do cheap who do to" "Let the only small lawyers to do these small cases," you are an intermediary, what is the significance of it?

This does not mean that the lawyer is not worth so much because of the professional cost, but the true explanation is that FA Hai does not know love. Lawyers Group A lot of people, do not know what is called marketization, what is called demand, what is called the Legal Service program, what is called the profit model. And that makes it even more likely that whoever caters to the real big market, rather than sticking to those messy notions, can really create a huge bar or a legal service brand.

We, of course, understand the difficulties of developing business as an individual lawyer, and have never been demanding anything.

During the work of the Green dog, there was one thing that shook me, and I knew that a girl who was a paralegal had no fixed salary and had to run a flesh business to make up for the economic hardship.

When I heard about it, all I had was a long silence, and in the Green Dog's office, Shang.

It is certainly up to the lawyers who have difficulties in the exhibition to improve their pioneering power, but I think you should be more critical of asking the director of your firm--what are you doing? Do you, the directors, understand that the law firm is not a supermarket, is a professional cultivation of the dojo?

What is the director who dares to open the room fee of the law firm as a supermarket? directors, understand, give so little wages, sooner or later one day will become a loner? If that paralegal girl is in your house, don't you think it's a disgrace?

The managers and managers of law firms need to deal with change.

Can be unchanged, unchanged, sooner or later will be forced to change the market, even if not forced to this degree, will certainly be around people forced to change. In a fashionable word, in the future, you will be forced to do what you do not want.

In the sense, do not think of themselves as a complacent has been mixed out of the barristers, and then the size of the lawyer can be how big?

I received a card from the director of the law firm, the title of which is "social activist, politician", please, did not come to buy you tea? Do not ask your colleagues and students to exploit the partnership's lawyers in various ways, such as royalty, management fees and invoices. I have spoken on several occasions, how can the law firm say that he is a professional market-oriented team? Clearly, it's a gang. Even if it is a gang, a leading brother to get their own Kezima to sell blood prostitution, the eldest brother to die not far away.

I really cannot understand that in Japan, in Hong Kong and Taiwan, even the triads know that they have to be aware of the use of corporatization, the organization of the way to organize the yellow gambling virus, why the lawyers in the actual form of corporatization organized, it is so difficult? That's just to say, the standards and organization of the lawyers, I mean, From the point of view of organizational behavior and behavioral psychology, lawyers can be used as a case to write textbooks in business schools or psychology departments.

In the market judgment and business direction, is no longer what some people think of the rich and high profit business, the poor and low profit pyramid structure, the market has been reversed, the legal services in the customer market at this level, has been flattened, showing a discrete structure.

The value chain and profit chain of legal services are no longer high-end equals high profits, market face sinking, customer long tail, demand dispersed, single point micro, service project spin-off, parity, scale rationing, and so on, these should be the mainstream mode of legal services, not only product model, but also service mode and business model, these trends , in the geographical space, more in the first line of second-tier cities, but this trend of demand, but more in the 80, the crowd there.

Who represents the future?

Perhaps, one day, China's law firm can not live overnight, a few like the green dog, such as the big legal power business platform, in the commitment to organize, rationing legal services market, the forefront of the mission, but also perhaps, also a certain year, the legal electric business platform more and more, overnight, a legal power quotient comparison search engine, and the life of the green Dog.

It is undeniable that the lawyers ' business is indeed subject to high interpersonal relationships, so too many lawyers to participate in various activities, to receive business cards, it is said that a lawyer in the industry has a famous word "seduce you to seduce me" and proud, I feel sorry for him, because he has a lot of limitations, you have something to hide, Or are you not going to get anything at all, and you're going to seduce?

Try to seduce a high-end customer, but the knowledge, through the meeting, the discussion, research, research, road show, channel cooperation, training, bidding and so on Aboveboard business action, the same effect, people have no need to live so cheap?

Most importantly, the organizational pattern that satisfies this trend demand is beginning to change.

It's not wrong that many law firms are clinging to places everywhere, but the most potent weapon to meet this trend demand will not be a space law firm, but an internet-based legal e-commerce platform.

Industry chain, will gradually change, legal services, in the industry market, there will be a vertical division of labor, the law firm as a professional body will be in the role of service providers, and including legal E-commerce platform for a large number of third-party market institutions will certainly appear in large numbers, they will be the front-end market, assume the brand, service standards, product design , the role of the service flow control.

At work, I often hear some of the lawyers have some disdain to say, this is only intermediary. However, this is not because of the truth, the simple lawyer intermediary in this market does not have much room for survival, because in the value chain of its low value-added, can survive, is the brand management agencies, product design agencies, marketing agencies, services for the legal services and institutions.

These institutions will certainly appear, and it has emerged. How long will it be before the big change?

Take the Chinese tourism industry for example, travel agencies and law firms, with a high degree of similarity, before 2005, is a good time travel agency, even if it is Ctrip, in 2005, also in the airport hair piece, I have in the capital international 06 years received cards, but after 05, the market, whether the industry, or customers, suddenly changed the Bureau, The entire travel agency industry a drop million, the profit margin is low to only percent fraction, and to Ctrip as the representative of the Tour electric distributor platform and to a know-it-all representative of the offline distribution chain, all of a sudden thousands of travel agents into the desperate.

But not for a while, in the rapid development of Ctrip less than 5 years, to where to represent the tourism search and a large number of class Ctrip platform, and ctrip to force vomiting blood.

Time, industry, commerce, market, is in such a back and forth of the toss.

We can't know the future, like the green Dog and so on, but we are sure that the story of the travel industry will be renewed in the legal service sector.

Perhaps, one day, or in the coming year, the Chinese law firm will not survive overnight. A couple of big legal-dealer platforms like the Green dog, in the commitment to organize, rationing legal services market, the forefront of the mission, but also perhaps, also a certain year, the legal electric business platform more and more, overnight, a legal power quotient comparison search engine, and the life of the green Dog.

An ongoing revolution in China's legal services market, to borrow Tocqueville's title, it is called "the old system and the Great Revolution", its nature is: a big case source of the era, a parity of the law of the Times, an era of industrial chain division of labor, a legal service products appear, a customer-oriented era, inevitable arrival.

On this road, we will remember Mr. Weifang in 2012 when the Green dog was online, trying to "promote a better legal service".

Yes, the Internet changes the law building, the micro-law of the Great China.