Han's "After the" and Guo's "Small Time 3" PK

Recently, there is an incident, is Han's "after the" and Guo's "small Age 3" PK, I am ready to see these two movies all over again. But behind the movie, is two men from the media brand PK battle.

I found that since the film "Small Time", Guo's brand dimension is directly more than Han. A special search for Baidu Index, Han's Baidu index is 21888, Guo's Baidu index is 27673.

Recently saw "People" magazine wrote an article Han Han, the title is "Han Handie generation." Han is also a brand upgrade master, to see how Han is how to do the brand iteration, why did not iterate over Guo?

1, Han's brand Iteration history: 2005 began in the blog show two years of life, in 2007, Han began to public domain voice and win high attention, 2009 founder of the magazine "Solo", 2012 staged the Korean War, 2012 toss an Internet product "one".

2, Guo surpasses Han's way is to make a film, because the film is more powerful than the text of the upgrade weapons. In He Woi's view, Han is experiencing some kind of desperation, "this is actually called, the expectations of the audience." You see, little operated the movie, right, you also come to the movie ah ... For the past two years, when it comes to small four, he thinks that little four is successful in running his own product, so he has realized this, and in turn, he certainly wants it. ”

3, whether it is the company's brand, or personal brand, brand upgrade is the key to ascending dimension, is to promote their own dimensions. How to improve the dimension, next time write, what do you care most? can be submitted.

Did not think of the film and Guo showdown

Filming the "after" before, some have already made too many films of the crew predecessors to the Han Han made some suggestions, the cast a lot of people are old rivers and lakes, the director will have to send a mad, put everyone down, "the general director is doing so." There are people who last year made a high box-office film of the new director, for example, have predecessors before, you should be the first to frighten the cast, the result of the new director of the shooting on the clock 72 hours, "all of the pictures have no temper."

But Han's performance is diametrically opposed. "Every day as long as one to the scene on the grinning, belong to that harmless type." Director Assistant Yu Meng said. See everyone greet, "early ah", the middle of the night is also "early ah", "see everyone is early ah morning ah." ”

The writer Zhang Guanren participated in the whole process of "after the meeting" documentary film, he found Han's speech is always close to the actor whispered. The scene out of a mistake, wear help, he is not angry with people, the first self ridicule some, or pat "the culprit", "Ah, dragged out to chop." "So the crew secretly called him" 've care ", meaning" you stabbed Lou, not only nothing, he will care about you. "

In stark contrast to this gentleness is his astonishing control over the details. Although there is a script, but actors often before filming to receive lines, Han will be the lines into a "group of" Group of micro-trust, the group members include Han, actor Chen Bailin, Feng Shao. In this respect, Han said, "I do not want the actors to change their lines, they by their own character, I know a line of the main idea, I follow your careless to speak, in fact, is not the same." ”

He is not a director willing to sell his words. In Lu's description, "said Han is very good at listening to people's opinions that is false, this I absolutely do not believe that a shot forward a meter or push a half meter must be the Han Han, the light in the end brightness enough, the photographer all said enough, Han said, he went to a toilet in there to wait for him. For all that is available to the scene, whether it is the actor's makeup good, or light good, or props good, or how to shoot, is absolutely Han Hanyi individual, will not learn from anyone, will not listen to any opinion, he just pretended to listen to everyone's opinion. ”

In He Woi's view, Han is experiencing some kind of desperation, "this is actually called, the expectations of the audience." You see, little operated the movie, right, you also come to the movie ah ... For the past two years, when it comes to small four, he thinks that little four is successful in running his own product, so he has realized this, and in turn, he certainly wants it. ”

Fang, investor and producer, said, "Just tell him that you missed the best time." I told you he's a lot better. "Fang remembers, Han has already had the script idea, the result Square Korea war appears," I said you should not respond these things at all now, the original we want to make the movie to seize the time to shoot directly, take the movie to answer others directly. As a result, he was not in a hurry, he was completely before Guo, a long time to dry the film. That was 2011 years to tell him. There was no "little time" at all. So I said I think he is, because he is too busy racing, he has so many cars every year, his time is fragmented, he is playful ... I feel that he is under pressure (pressure) to grow in this market. ”

Han's film will be released a week after Guo's "Little Age 3". He explained that summer stalls are the choice to maximize the interests of investors, "it is really not to think of the so-called showdown, our horizons more than that." ”

Run a brilliant literary magazine

Now Han Han is not polite to her past blog days called "Keyboard man." "Sit at home, write a one thousand or two thousand words, we look very cynical, feel very righteous awe-inspiring, but in the final analysis, or a keyboard man, just a kind of high keyboard." ”

Before the big iteration, Han tried to make a small transition: from blogging to editorial.

2005 began in the blog show two years of life, in 2007, Han began to public domain voice and won high attention, 2009, the peak of the state of the time to realize his personal ideals. At that time, Han was not so mean to himself, he was just a little tired of repeating day after day. When the editor of the magazine was his childhood "personal ideal", "Just like girls want to open a café". He wrote an email to a horse who had just left his job from Mr. Vogue.

I'm going to run a literary magazine. Han said.

What kind of literary magazine is it? Horse one wood asked.

Niubi。

What's the matter?

Two dollars a word.

"It's just a big one." "Ma Yimu said.

The solo regiment was listed in July 2010, but only this time, and the second issue was not listed for some reason. The death was like Han's initiative to embrace a cultivation. "It may be sad for them (editors), I think it's not such a big blow to me, I think I can carry it, whether it's economic loss or anything else." And I want to be more optimistic, because these things are so dejected, so sad, and even tears, that it proves that you are so much more than that. "He always likes to use a car analogy," you're dealing with career setbacks, for example, the last lap car broken, two days ahead, the last lap car broken, flat tire, which is too much, of course, no one happy, but you have to put this unhappy on the face for more than a year, is to prove that you are limited to this. ”

Han said the editorial office was dissolved, but his colleagues were not dismissed. The heart that wants to win perhaps can explain this decision, Han Han always feel can make a comeback. In the 1.5 time when the solo regiment was discontinued to "one", Han paid the cost of his employees ' vacation-style work. He waited for an opportunity to be resurrected in situ. They tried to do a few other projects, none of them. For a while they even planned to form a band and rehearsed for one months. During this time, the printing press continued to reprint the first issue of the "Solo Regiment", the only issue of the magazine finally sold 3 million copies, the money enough to support them.

What is the concept of 3 million volumes? Han said, "is that you can not put ads, is that you insert ads you will lose ..." An advertisement of coated paper is 5 cents, you insert advertising operating costs is 150,000. The ad won't give you a page of 150,000. This is a magazine in fact very high honor, that is to do the advertising to lose this degree. In fact it's one of the highest honors. ”

by the summer of 2011, the small team of the solo regiment had been idle for a year, and He Woi had been a little carried. He can feel Han is also in a hurry, he kept looking for someone to play the game. "He knew that, and that was his own cause, and it was not going to happen." He has a power to vent. But He Woi felt that they were just one of the many annoyances of Han's cold, perhaps not the most important thing. He cites another example: it's a bit urgent to say that your cat is running out of cat food. But it is one of the many things that you do today, the priority is lower, then this thing can be put aside.

"We are the same cat." "He Woi said.

"Suddenly turned into an attacker, the position changed."

The euphoria of the right opinion leaders had been fading away, and the people who had been praised had been praised and offended. "But I don't want to keep climbing this height." ”

Just then, Fang appeared, accusing Han of "ghost". In the past many years, Han has shown a world-wide image of the enemy, but in Ma Yimu's view, "he is a teenager to become famous, all the way very smoothly, his track has never appeared any obstacle." "The result, Han three after less than one months," The square Korea War "occurred, in a sense, Han was hit from the track of the flight.

Han has analyzed with Zhou Yunzhe Why most people prefer to dodge the attack of Fang and they are willing to go up. Zhou Yunzhe remembers Han said, "there is a Korean teacher style words", "I found that I was the most strong lad in the village, that is to feel the responsibility." ”

Yu Meng feel that Han has had a wrong, he thought, like himself before with Gao, Luchuan purposeless like, "may noisy to quarrel, one day we met may meet a smile, he originally set also thought Ark Son is such person ..." Later found that Ark son belongs to that kind of kind, you can not, his kind of disorderly fist killed the old master's kind of tricks, you can not sum up what he is a routine, let a person a little accident actually. ”

At that time, He Woi often see Han a person in the company holding a computer, constantly turn over the comments, see the Forum. "In fact, it is simple to say that you are used to this attacker, suddenly become an attacker, the position has changed." "At a dinner in June, Ma Yimu said. He Woi added, "Yes, the body position has changed, not tried, feel a little strange." ”

In the dream remembers, for a long time the friends ridicule him, competes with the photo to help him to prove the innocence, because Ark son criticizes his height to falsify. In addition, Han's state is "quiet", "no response," He Woi said, "This is really the first time he felt he could not control the situation." ”

Always cherish the feathers of Han is deconstruction, once the media people commented, it is like a person in a spirited speech, suddenly someone shouted at the stage, you have a piece of leek.

"Solo Regiment", Han Three, Fanghan War, that 3 years of experience together to prove that vocal-including writing, doing magazines-become too expensive. "After the will" seems to be a solution to Han's cold, he converted the circuit, as he once wrote in the blog, "I will fly out of your range." ”

Now 31-Year-old Han, who explains his changes to people reporters, says the things he did in the past "may have wasted my talent and time", "and those essays will spread very widely, but what about that?" This society is not as you think, of course, you can also be very proud to say that society is getting better, I also have a credit, but in fact really? ...... The result is a lot of special youth, you don't have to create things better, immerse yourself in the endless business. ”

Han is not a director who is willing to sell the right of speech

"One" is a helpless choice.

In the summer of 2012, the people who stayed in the small team after a year to make a "one a", by Han's chief editor, every day to launch a picture, an article, a question, a thing. This product has been partly inherited by Han in the "solo Regiment" tried to convey the spirit. Horse-Wood Remember, the next day on the line published the article called "Lei Feng and the kind-hearted Samaritan," the author is a 62-year-old American professor of English department. "In fact, the first two months is completely followed by the style of the solo regiment, are quite deep, very thick manuscript." ”

But with the data to prove that the ambitious manuscript is not suitable for mobile phone reading, since then, "one" style of light and light literary. Now the "one" performance is 20 million installed, daily active readers more than 1 million.

"One more is a small platform for the readers to be original to the young," the solo group is more of a personal ideal. Today, Han is comparing two products.

"So one can't carry your personal ideals?" "People" reporter asked him.

"I have many personal ideals, my films carry personal ideals, the publication of personal ideals, not necessarily all things have to bear personal ideals." Han said, "it is actually a helpless choice, it can only go to the electronic level." ”

However, Han in the "one" still showed some of his own insistence. At that time, executive editor Ma Yimu not satisfied with the "one" is only an electronic magazine, he repeated with Han said the product to some changes, "Your foot has stepped into the internet, you see Instagram, MO, 2012 is a social year, Of course you want one to make a social-reading application in that big environment. You need to raise money. ”

"Once the control is diluted, if the product goes in another direction, he is understandably worried about the damage to the image," he said. "One of the former solo group members understood Han's caution about financing," he said. "This is a time when patterns are greater than content, and changes in people's lifestyles are patterns." But for a content publisher, he is more concerned about content. Personal heroism is so, he only concerned about his own. "He Woi said.

In that case about whether financing the stalemate, each meeting, Han Han still joking jokes to everyone. This does not resolve the contradictions themselves, and the pressure of the team seems to provoke a kind of instinctive South Korean rebound. He said he hoped that any decision was not a decision taken after the abduction of the views of the group.

"Anti-kidnapping" may be a key word to understand Han. He had slowly ceased to write essays in order to extricate himself from a certain expectation of the reader's abduction, and now he was unwilling to be kidnapped by his little friends. He said his understanding of business rules was far beyond the imagination of small partners. "Really, a lot of things are not as simple as you think. I think that many cultural workers may have some of the rules of the business world, some of the cruelty of the business world, a smattering of things, to think of something too good. ”

His ideal is to earn 5 million a year, but the reality of his change is still limited

Family life brought a certain change to Han, the first time he realized that money is very important-lu this explanation, before Han lived in the urban and rural junction of a very ordinary apartment, worth 2 million, the equivalent of Shanghai's five rings. He did not have much hobbies, consumption is basically in the car, a year to buy three cars, bought later will sell, each car probably waste 500,000, a year for 3 cars also 1.5 million. He had a 3 million annual income and a comfortable life.

"Now there is a wife, there are children, have nannies, have mother-in-law, have their own Niang, all live together." You have a child then do not want to expose, you go to the community how stroll? You can't stay in the house all day, this time you need a bigger villa. "Lu said," he said more than once, my ideal is to earn 5 million a year. ”

But the reality of Han's change is limited, he still can not become a perfect business genius. "In fact, he was a little overestimated his ability," "after the" script Wei Gentleman said, "because after all, for the first time so big team." At the beginning of the filming period, he gave himself the time to line up the car. He did not know the cost of leaving the cast for 3 days. ”

Fang also blunt Han cold "not prepared enough." "It's not as many people as he thought he could have done. The period is only so much, the actor's schedule is so limited, the staff is limited, the most deadly is the time waits for the person, as well as the weather, all is the restraint. The cost of "after-will-be" is more than 50 million. "If I change a familiar director, I can spend 10 million less," Fang said, "but it's also because it takes 10 million to get something different because he has a lot of inspiration, and that's a blessing in disguise." ”

Han always has some contempt for the law, the film is still the case, from the beginning of the script, "Sometimes I say Han you anti-drama law", has entered the film industry for many years, "said Fang," You do not move him, pressure he is no use, we are a few people I know that with Lu with me as an accomplice, all bombing to chop him a few story points, ostensibly promised, Behind duplicity, absolute duplicity. ”

Can not therefore judge Han Han aversion to business. After many years of his debut, he has no doubt that he can win the audience again, "I think it is my own disregard for the market of an expression, just won a part of the audience's favorite, it can let me even more to disregard the market to express." ...... The premiere will be on July 21, and when you're done, you'll find that it caters to 0 of the so-called commercialism ... Because I do not need to cater to the audience, I came here to make a film, not to flatter, I am not to shoot the issuer, the investment side fart, I am not to shoot the audience fart. But I will not say what the audience does not like, I have to come to what, with you anyway to do, or particularly highbrow, like I just said a cigarette point 3 minutes of the so-called "." Because I have my own basic aesthetic, I believe that what I have done under my basic aesthetic will not be unattractive, but that it does not have the existence of those commercial elements that are imagined today. ”

Wen/Jinguo Knife