Abstract: Service in the high-end maternal and child population of imported electric business Honey Bud Baby recently expanded to the field of air passenger transport. December 10 News, the domestic largest import mother and infant electric business Honey Bud Baby officially settled into the Air mall. Now, take Hainan Airlines, the Capital Airlines
Service in the high-end mother and child population of imported electric business Honey Bud Baby recently expanded to the field of air passenger transport. December 10 News, the domestic largest import mother and infant electric business Honey Bud Baby officially settled into the Air mall. Now, take Hainan Airlines, Capital Airlines and other companies flight passengers can not only enjoy entertainment audio-visual services, but also through the aircraft on a piece of pad equipment landed honey Bud Baby "Air Mall", do not have to go to duty-free shops, do not travel abroad can be purchased in the flight to Honey Bud Baby snare The world's mother and child famous.
Passengers said it was particularly good to be able to shop on a travel flight, and that the excitement of shopping would eliminate most fatigue. At present, the 30000 pad with the air mall has covered more than 400 routes, of which: 90% for domestic flights, 10% for international flights, the Air mall will also be settled in Tianjin Airlines, long Line Airlines, okay aviation routes. A survey shows that the use of pad on the aircraft is more than 90%, more than 58% of the passengers will be preferred to travel by the end of the flight.
As China's largest imported mother and Child Mall, all along, honey Bud baby are trying to pursue a better user experience. Settled in the Air mall, make up for the honey Bud Baby's users in the flight due to the Internet can not be generated by a blank area, users can shop 360 degrees without space and time. According to the introduction, the Air Mall relies on internet aviation, break the traditional flight "aerial information Island" of the flying environment, with its very intuitive, rich shopping form to enhance passengers in flight happiness, the unique air network and shopping form will undoubtedly give Honey Bud baby's users to bring a different shopping experience.
In order to better understand the real needs of users, Honey Bud baby in the mobile phone to open "Honey Bud Circle", in the PC end of the "Grass Machine" page, in order to make operational adjustments in time to ensure user experience. Consumers in the "Honey Bud Circle" While the sun can also evaluate the goods, in addition, the user on the grass machine page to be on the shelves of goods to vote results will directly affect whether these goods will be officially online sales. It is reported that honey Bud baby to consumer demand-oriented "C2B" customized business model received a lot of consumer recognition, now honey Bud Baby's repurchase rate has been as high as 70%, is undoubtedly favored by the Chinese mother and infant crowd online mall.
Since the establishment of the Air mall, that is, accurate targeting of business travellers, this and honey Bud baby aimed at the middle and high end of the maternal and infant population as the representative of the middle-income group has a near perfect height coincidence, and in fact, the establishment of the Air mall and the rapid development of honey Bud Baby is accompanied by the process of China's consumption upgrade.
Industry insiders say Honey Bud baby and the powerful combination of the air mall, not only in the audience on a highly matched, in the future, more likely to mean the aviation sector consumer market and the growth of the high-end mother and child consumer market, both in the rapid growth and development stage. Relevant data show that China's mother and infant market in 2015 will reach 2 trillion yuan, the National civil Aviation passenger ticket booking service demand map shows that passengers in the process of the relevant value-added services to order demand is also growing rapidly.