How can the quality of website content be done well?

Absrtact: The website operation process must carry on the creation content ceaselessly, lets more users be able to grasp the knowledge more comprehensively, solves the doubt in the heart. The content is the user final landing page, for the user, the content quality degree relates to the browsing depth.

The website operation process must carry on the creation content ceaselessly, lets more users be able to grasp the knowledge more comprehensively, solves the doubt in the heart. The content is the user final landing page, for the user, the content quality degree relates to the browsing depth. The higher the quality content can let the user increase the residence time, causes the next behavior or the visit again, carries on the collection website and so on. The content of the website is so important, but there is too much similarity in the Internet, which directly affects the limitation of creation. How can you do a good job of website content quality? With the adjustment of the algorithm, the evaluation of the content quality is more and more important, so the website marketer has paid more attention to it. Here I also come to talk about their own point of view, I hope to be able to help everyone, but also hope to communicate with individual colleagues, and common growth and progress.

1. Original title Innovation

The importance of the content of the site is beyond doubt, its role is mainly in two aspects, on the one hand, for search engines, search engine index is often very important title, a good title often can make search engines more like, faster index, for ranking lay a great foundation. On the other hand, for users, the title is innovative and unique, can let users in a large number of content to search quickly, and can let users feel a refreshing, different feeling. Therefore, in the content title should be innovative and original. How can we be creative? We can not grasp the question-type title, event-type title, hype-type title of these three headings, often can arouse the user's resonance and curiosity, can fully bring more traffic, resulting in great benefits.

2. Focus on content Strategy

Internet ecological environment continues to deteriorate, in order to improve this situation, Baidu search engine gradually realize the original spark program, gradually give these sites better development environment, and gradually improve the user experience, in the search results page to show the most valuable information, so that users shorten the search time, so that high-quality content to show, Create a good Internet ecological environment. Therefore, the content strategy needs more and more attention, for the content strategy, the proposal grasps the instantaneous content, the timeliness content, the continuous content, the hot content, the content of the plan, the actual combat content, the promotion content these seven kinds of content strategy, certainly in the actual application needs the comprehensive utilization, the reasonable allocation Grasp the main idea of content, so that can create a lot of rich and valuable content, so the content strategy can not be ignored.

3. Recommended Content Products

The site is made up of a multitude of content, but even the richness of the content is not enough to allow users to read all. Therefore, in order to further enhance the user stickiness, must strengthen the content recommendation. The importance of content recommendation is often overlooked by the site owner, in fact, its role not only for search engine crawling, improve the ranking of the site to help, more able to allow users to do multi-level reading, with a variety of references. How to recommend content? The content recommendation and the whole website unifies, the homepage recommendation often may use the picture and text combination pattern, has the attraction and the innovation image is very important. At the same time content recommended content should be relevant, graphics and text combined with appropriate recommendations, not only so also should be the cause and effect of quality content recommended, need to grasp the structure of recommendations and content recommended.

4, the content of marketing power

A truly meaningful site must be built on the basis of marketing, only in this way can produce value, for the content must also pay attention to marketing, content, the rational implantation of advertising information is very important, whether to allow users to remember deeply without the resistance of content in the creation is not easy. The content must be in the form of the combination of graphic advertising, must be combined with the content of the relevance of product effective promotion, the process of implantable advertising must pay attention to quality, so that users can move, through the content of the site to generate sales, so that can truly reflect its value, is called a valuable content, Contribute to the further benefit of the website.

Thinking Summary:

The quality of the site content of the key, directly related to the user in-depth browsing and user viscosity, direct impact on the overall ranking of the site. As marketers, whether now, or the future must strengthen the strict control of the content, do not I have, people have my sperm. Not only that, marketers need to break through the traditional thinking logic, to subvert the thinking strategy to do a good job in marketing.