How do educational technology enterprises survive?

Abstract: Education technology and health care enterprises are facing the same problem. They don't know how to improve the areas they want to improve. Other industries are often used to promote the market from the bottom up, but this method is not applicable to the education industry.

Educational technology and health-care companies face the same problems. They don't know how to improve the areas they want to improve.

Other industries are often used to promote the market from the bottom up, but this method is not applicable to the education industry. Teachers often fail to persuade school districts and boards to introduce new educational technologies. Yet it is not clear that a Edmodo education technology company, which opened the company's API last year and whether they could use the model to make a profit, is not yet known.

So how do educational technology companies survive? A start-up called Chalkable seems to offer us a chance.

Chalkable has built a platform that integrates all teaching applications on the platform and facilitates educators ' search for applications. For users, the platform allows users to create a multi-party account that is a bit like Facebook OAuth or Google Connect. This means that when a teacher chooses an application, his students can share the account without having to create an additional account. Previous studies have shown that students are unwilling to create new accounts because of the use of their teachers. In addition, the chalkable integrates all the data of the class student, so the teacher can manage the students ' learning progress easily in this platform.

Currently, the Chalkable platform has a number of popular educational applications, such as Classdojo, Khan Academy, Google Books, YouTube Edu, Desmos, Biodigital Human, Mathboard, and back Channel Chat and Dropbox. There are now 50 schools using this platform. Of course, chalkable in the process of promotion also encountered a lot of trouble. "We realize that our promotion is slow and that they need to do multiple meetings before a school finally accepts our product, which usually takes 1 years," said Coo Zoli Honing, co-founder and founder of the company. "The company is certainly unable to accept such speed, so they decide to work with companies that have entered the school, which is precisely the potential competitor of Chalkable."

"The companies we work with have been established for 10-30 years and they have been focused on education, so they are very clear about the rules of the game," Honing said. ”

Whenever Chalkable announced a partnership with a business, they would go into more schools. Chalkable's approach is neither bottom-up nor Top-down, and they have found a third way to promote education technology companies, hoping that this seemingly "crazy" approach will work.