How do foreign operators earn revenue from the user's mobile data?

Mobile operators are looking for new sources of revenue, where they live, where they work, and where they entertain data sold to other companies and city planners. With better data on "How people move in the real world," urban planners can plan more efficient and greener cities, and small businesses can use that data for development.

A San Francisco start-up company uses software to show the real world "who went where" analysis data.

Wireless carriers have an unprecedented amount of information about the activities of their users in the real world, but over the years, in addition to the internal planning and marketing of operators, these http://www.aliyun.com/zixun/aggregation/13584.html " > Mass data is rarely put into use.

Now, this data is no longer shelved. Under pressure to find new sources of revenue, more and more mobile operators are seriously digging, packaging, and recycling their user data, and getting a very useful statistic: how people move information in the real world.

This data is more comprehensive than the data collected by any one application. Experts say they help cities plan smarter Road networks, help businesses reach more potential customers, and help health officials track the spread of disease. However, even with extreme caution in anonymity protection, it is still possible to bring new privacy risks to users.

Verizon Wireless Project

Verizon Wireless is America's largest operator, with 9800多万名 retail users, and one of its projects involves such data. At the end of 2011, the company changed its privacy policy so that it could share anonymous, aggregated user data with other institutions. In preparation for this, Verizon wireless set up a "precision marketing insight" (Precision harsh Insights) department last October.

As we all know, the site tracks the clicks of the visitors and breaks down where the visitors come from and what they are interested in. Verizon's project is a natural extension of this activity, but it is still in its early stages.

Verizon also sells statistics on certain groups of people, such as how they get there, and what applications they use once they reach their destination. In a recent case, Verizon's information showed that the number of fans from Baltimore was three times times that of San Francisco in the Super Bowl stadium, said Debra Lewis, spokesman for the project, Debra Lewis. Obtaining such information in other ways is expensive or difficult because the audience on the pitch is not all the tickets they buy personally, they don't necessarily have credit card information on the record, and they may not all download the Super Bowl app.

Other operators ' projects

Other telecoms companies are making similar attempts. In Europe, for example, Telefónica launched a similar project last October, and the head of the business unit also delivered a keynote speech on "Large data monetization in the telecoms industry" at the industry conference this January.

"I don't think it's an important business for telecoms companies yet, but it could become an important business," he said. Vincent Blondelle (Vincent Blondel) said. He is an applied math scientist and is now analyzing 2 billion anonymous communications between 5 million African users for operator Orange.

Blondelle says the privacy concerns raised by the supply of these data are not that individual data points leak out or contain leaked information, but that they may be used to cross-reference to other data sources, potentially revealing some unexpected details about individuals or groups.

(Responsible editor: The good of the Legacy)