How does social e-commerce work on Facebook?

In my previous article, in 3 forms of social e-commerce, it was mentioned that F-commerce might develop into an independent form of social E-commerce, and since the March 2010 Procter and Gamble brand Facebook store had set a record of 1000 transactions/hours, More and more companies are participating, and Facebook is preparing to convert 500 million of users into online shoppers, before news reports that Facebook recently invited many retail companies to shop on Facebook to sell goods and provide tools for users to chat with their friends while shopping. It may not be customary for users to go shopping on Facebook at first, but I don't think it will take long for them to get used to it and enjoy the social shopping experience.

This huge social network based on Facebook, the future of E-commerce will be a power can not be ignored, is called f-commerce abroad, can be said to be a more profound form of social media marketing, more and more enterprises in the social media marketing, It's not simple to open an account on Facebook, do some activity, or send out some ads. This article describes how some corporate brands have socialized E-commerce through Facebook.

Why does social E-commerce on Facebook get a good result?

More than 600 million active users in the 1.Facebook months, companies through Facebook to provide sales platform, so that these users can not leave the Facebook can buy goods, to provide users with convenient online shopping;

2.Facebook has a strong social network of users, Facebook also provides a number of social plug-ins, through these sharing, like, recommend, reviews and other plug-ins can enable enterprises in the user's social relations to be quickly spread;

3.Facebook Virtual currency Facebook Credit can not only buy virtual items on Facebook, such as buying special seeds in a game farmville or fueling a tractor. Also, Facebook credit can buy real objects, and Best Buy and Wal-Mart have already started selling Facebook card cards, which also provides a convenient payment for businesses to socialize E-commerce.

Several forms of social electronic commerce on Facebook

1. Open online stores on Facebook to sell goods directly

The March 2010 Procter and Gamble brand Facebook store set a record of 1000 transactions/hours. Users can not use, leaving Facebook can buy goods, each product has a strong social characteristics, Facebook users can share the product to friends, but also to see some of the product reviews and other information.

This form is also the most basic and the most common one, such as some fashion brands such as JCP Penny, ASOS, heels.com on Facebook directly to start online shop sales of goods.

2. Get personalized referrals through Facebook's social relationships

On the Dell Company homepage, there is an app called Tag team, which allows users to get personalized referrals from other similar users on Facebook based on their interest, allowing them to be more satisfied with their Dell PCs.

Users can ask their Facebook friends about a particular type of computer, or they can view comments and comments from other users or friends, or recommend expensive computers to their friends. These can be done on Facebook and do not need to go to Dell's website.

The key point is to make the most of Facebook's social circle, with suggestions from friends and recommendations that have a significant impact on whether or not to buy a computer.

3. Pay for friends, share with Facebook friends

In the past, in the social network, users can directly gift virtual items, such as virtual flowers, QQ show and so on, now on Facebook, you can ask your friends to drink a cup of Starbucks coffee. Through Facebook, users can now manage their own Starbucks card, through which the user can hit the Starbucks card of a friend, who can take this to buy a cup of coffee, which is very interesting.

The image above is a request I made to a friend, once the friend accepted, I can enter the money in its card, to the Internet to invite him to drink coffee. Interested friends, you can buy me a cup of coffee through this.

4. Invite friends to join the offline activities

Presumably many people like to watch movies, many times like to go to the movies with friends, on Facebook, you can invite friends to go to see the film, Disney launched an application called Ticketstogeter, from this name alone, you can see is the meaning of buying tickets with friends. The picture above is Disney a very good-looking animated cartoon tangled, the Chinese translation is called the Magic hair, the user may invite the friend to see together, after chooses the city, will appear a row of friends portrait, you may invite them to see together.

After a user invites a user, it will pop up the above information, including the title "Let's Go see Tangled", also include the film's introduction, and this information will be displayed on the wall of friends, such an invitation is not very convenient? It's more straightforward than sending a text message. Also, a friend's friend probably went to see the film because of your recommendation.

There are a lot of fun and interesting cases on Facebook, maybe it will give you some inspiration for socializing E-commerce, and also welcome to the topic of social E-commerce.

This article link: http://www.socialbeta.cn/articles/somethings-about-f-commerce.html

Author: @puting

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