How to make your site more social

Should your website be socialized?

Social media is undoubtedly a useful marketing and communication tool for many businesses and nonprofits that have embraced social media for a long while. Of course, for many people, their site is the important channel, is the visitor and potential customers into the place where the customer, but also their own display and sell their products place.

So without interfering with the marketing capabilities of the Web site, can we add the "humanity" factor of social media to our website? Can you use social media to bring traffic to your site without lowering the role of your community?

The fact is that more and more businesses are proving that this is a useful and worthwhile approach, and that the combination of the two can promote communication, brand loyalty, and more revenue for the company.

Here's a description of 9 integrating social media into your site for maximum benefit.

#1: Add social media buttons to the home page

A few years ago, the practice of directing visitors from their own websites to other sites seemed to be a no-brainer. But now, many companies see this as a long-term benefit, such as the number of fans on a social media platform, the number of subscriptions, and so on, which are far greater than the risk of losing a site visitor in the short term.

When people are directed to your social media channels, such as someone watching you on Twitter, becoming friends with LinkedIn, or subscribing to your YouTube channel, you have a chance to communicate with them.

Suggestion: If you are careful to lose your potential customers, you can have your site open in a tab or window so that the customer will visit later.

Also, make sure your social media files are interactive. You can learn from the top 10 Facebook fan page and see how you can optimize your LinkedIn profile and even look at Darren Rowse techniques to improve your Twitter profile.

#2: There are links to blogs in the website

There has never been a barrier between blogs and websites, and many companies are doing their own web sites directly in WordPress, a blog platform.

No matter how much your blog occupies on your site, it can improve interactivity if you put your own blog post on your home page.

For example, Harold night uses the Posterous platform to blog and successfully integrates into its own website, with blogs and the latest blog posts on both the Navigation and homepage.

Recommendation: Although services like Posterous and Tumblr are great, I tend to write blogs in areas that I can control. In this way, if the blog platform changes will not affect its search engine rankings.

#3: Insert video into a Web site

Video is a rare way to get a good interaction. Whether the video content is attractive or not, if you show some other customers using your product to successfully solve the problem, the effect can be very good.

#4: web site sharing

Whether it's retweet (Weibo forwarding) or Facebook's likes button, it's not just for blogs, but you can put those things on every page of your Web site, helping visitors to easily share content into their networks.

#5: Add your introduction to the website

If you are marketing your business through public speaking, you can get better results by putting your presentation on the website.

And the best way is to register an account in SlideShare, once you upload your slides,slideshare allows you to link your introduction back to your website or blog. This provides a good interactive experience for your slides visitors.

#6: Social Bookmarking sites

Once you have published new articles or emails, you can add them to a bookmark site like Stumbleupon/reddit/delicious, which can bring a lot of traffic to your site in the short term.

Suggestion: If you have other people bookmark your content, you should also consider to collect and recommend other people's content, cooperation will promote more people to share your content

#7: Add a Facebook favorite box to your website

The idea of "social proof" means that we are easily influenced by others, especially when we see people who respect them like and support something, we are also more likely to support and enjoy it.

Adding a Facebook favorite box to a Web site is based on social proof. Visitors can easily see how many people on Facebook like you, even through the box to attract their friends and contacts.

In addition, let the site visitors can easily like your business without leaving the site.

#8: Adding Feeds

Site updates often do not blog and social media to come quickly, if your site framework is basically static, you can add a blog feed to maintain the freshness of the site, another Facebook, Twitter and other social media platforms have RSS feeds.

Recommendation: Not all feeds are suitable for your site. For example, your tweets about American Idol are not for your first time visitors.

#9: Using two-dimensional codes to improve traffic

Scanning two-dimensional code through smartphones can lead users to another site. If you add a two-dimensional code to a social media archive or a real-world email, business card, or email, you can attract customers to the site.

Recommendation: In order to maximize the role of two-dimensional code, it is recommended to guide users to their mobile version of the site rather than the homepage, which will help improve the conversion rate.

This article link: http://www.socialbeta.cn/articles/9-ways-to-transform-your-website-into-a-social-media-hub.html

Original link: http://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/

Translator: Wisp@socialbeta

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