How much creative space to search

the author of this article, Drew Olanoff, is a TechCrunch website editor, and he has a wealth of work experience about Customer service, Customer Relationship Management, Marketing , product management, technical support, and so on, and he called himself a "connector," saying his job was to connect people, stories and information.

Last week, I visited Google's headquarters in Mountain View (named Googleplex), and during the visit, I found a man who was very enthusiastic about the search, called Jack Menzel, the product manager of Google search, I had a very pleasant discussion with him about the Google search problem.

Google is the default search engine for many users. In the past, Menzel has been working to simplify Google search, and his goal is to use Google searches for people who don't need to learn. Therefore, users do not need to become Google experts, they can easily retrieve the information they need.

Google's Future

In my conversation with Menzel, I was more concerned about what the future of Google search would look like.

In our vision, the future of Google search can understand and solve any problems we ask. Future searches will be more than just word retrieval, but understanding the meaning of each byte and the relationship between them.

Menzel also has no definitive answer as to how to achieve these goals. It's a really tricky question, but the Menzel team has a clear direction: Google's goal is to make the search as natural as possible, making Google like your closest friend, and that's what keeps them moving forward. These seemingly understated words, in fact, need a strong algorithm and computing power to support. Compared with what Menzel was doing, I suddenly felt that what I had done was insignificant.

The key to using Google's search for every user is that Google offers a variety of input options. Now Google supports users to use keywords, voice and even Google Goggles (image search) to search, Menzel that "the human language is broad and profound, the same expression of words will have many kinds of meaning, which requires us to know what the user is asking." "There is no doubt that this will be a daunting task."

What Google does is not simply to gather information, but it must also be analyzed and understood. Menzel told me that the collection of information is already complex enough, and countless new content is released every day. People want to get real-time information through Google search, and our search team is working on this goal:

"There is no API interface in the real world, we need to solve problems such as how to collect real-time information and how to understand it." When Google crawls a page's information, it's not just about reading its data and content, it also needs to know how the data is formatted and what the context is. ”

Although in the eyes of the outside, these working light sounds enough, not to mention a step-by-step implementation, but Menzel to this. The reason behind this is that Menzel's work in the search field is as interesting as science fiction, and it is as meaningful as drawing a world map. It is because of the Menzel team behind the silent pay, the past, the seemingly complex things now become a lot simpler.

The past and present of Google search

To understand the future of Google, you must first understand what it used to be.

When Google search first appeared, a lot of things could not be achieved at all. But universal search (Universal) has changed all this. I don't want to go back to the age when you can't search for a theme, and you can't display links, pictures, videos, and maps on the same page. In fact, Google search power is not only the introduction of universal speed Search, in addition, Google search can know where you are located, the geographical sense of the ability is very strong. Although the previous Google search did not have the geographical external perception ability, we also live very well, but now let me back in the years before, still feel the fear of silk. Imagine that if Google ' doesn't know where you are, it's going to be a great effort to find a nearby restaurant.

I have a hobby like watching how others use technology. For me, when I use Google search, I don't have to think about anything, just type in the search box in my mind, and then sift through the results to find out what I want. But there are a lot of people who don't do that, and that's what Google wants to change, according to Menzel:

"Google will do its best to provide users with the most understandable information, users do not have to learn the search techniques, just constantly ask questions, the Google as a learned friend General." Search should be like a conversation between friends, the simpler the better. ”

Google, at the beginning of its inception, crawls information every month, and if it encounters a "strike" of web crawlers, it may be months before we crawl information. Now, if people can't search immediately after they post content, consumers will wonder if Google is out of the question.

The improvements behind Google's search are unknown, such as algorithmic innovation, and improvements that can be seen at a glance, such as automatic matching of keywords and instant display of search results, which, in any case, are a great convenience to users.

Conclusion

Although the success of Google search has been enough made, but the search engine still has great innovation, change and development space. There is no doubt that the future of Google search will be more intelligent. Search engines must go beyond keyword search and allow users to ask questions. In addition, search engines may make it easier for users to get information through their phones. The Menzel team also looked at how to integrate new media into search engines and incorporate books, videos and news into the search experience.