How much does the fan economy know?

To share an inspirational story: there is a person in the circle of friends to sell things, at the beginning of the time did not have a reply to him, but, Kung Fu, every day he insisted on the goods-photo-repair map-finally sent to the circle of friends, after insisting three months, He finally got the report: all the people in his circle of friends pulled him, and all the people pulled him down.

Yes, this is a joke, but there are such jokes that there is actually a real case around us, even a lot of companies are performing such a mistake.

Recently, three enterprises have come to consult. One is a beauty salon, one is handicraft, one is cosmetics electric dealer. These three business owners are very innovative awareness, but also by the fiery Internet thinking and the so-called micro-credit marketing made full of blood boiling up, and even sleepless night. Micro-bo, micro-letter a few, but also specifically to look for people to take care of, it is quite important. However, in the days of the game macro opened their micro-bo, micro-letter, looked later found that the black joke unexpectedly happened in their body.

Micro-bo, micro-letter filled with a moan of the soul of chicken soup and inspirational jokes, or else is advertising, promotions and shop celebration, the common distress is usually no one to come, a lottery activities on a busy, and then dead generally calm.

So they asked me to say, should not do it? I gave them the answer is: 1, social network is the trend; 2, the fan economy, community economy is the majority of small enterprises to create the best brand path; 3, forget to spread the thought, restart the social thinking.

Why forget to spread your mind and restart your social thinking? Allow me to use some clumsy terminology to force. (to show that the game is a 15 years of advertising, media, I understand not only social networking, more understanding of mass communication and brand building).

In the mass media age, the brand buys the media, uses the creativity or the high-frequency violent method to compel the brand information to instill to the consumer, is one one-to-many dissemination method, namely spreads the thought. Consumers have to be covered by these advertisements or forced to arrive to watch TV dramas, listen to the radio, watch the news, or wait for elevators, subways and buses. That's the spread!

In the social networking era, the social media platform, such as Weibo, micro-credit, Qqzone, and everyone, was originally a place of communication and connection between people, and people focused on the things and people that they were interested in. Brands or businesses are not as attractive or compelling to users of social networks as they are to hundreds of millions of disparate messages and users on open social networks. (Banner ads on social media platforms are not discussed, the cost is not cheap, the effect can only say: you understand.) )

Therefore, when the enterprise draws the user and not the user all attracts, then attempts to use the dissemination thinking to push the product and the advertisement, discovers the cup to have the bird, either is no one to respond, either is cancels the attention, pulls the black! It can be seen that communication thinking and advertising methods are not suitable for social networks, the so-called micro-bo, micro-letter is the enterprise's consultative media positions, Free advertising is a hoax of the red fruit!!! (99% of the enterprise is this thinking to do micro bo, micro-letter, failure rate is also 99%)

There is a saying, to what mountain to sing what song! Social networking is about thinking with social thinking, communicating with social language, and running with social rules. Violating this rule is bound to be punished.

Social networks, in the final analysis, function as social. People's social, brand and people's social, simply speaking is to make friends. The way to make friends is to be impose, to do what you want, to be who you are. Lottery is what other people need and like, so everyone came, advertising is everyone do not need and do not like, so we go.

Those who play in the banner of micro-marketing, but do is a large forwarding, or even the life of a deceptive lottery, no one is not the spread of thinking mischief. (Lottery is an unsustainable behavior of a business) ask, are you really calm down and think about what your customers need? What dissatisfaction, inconvenience, uneasiness? How much time and energy do you devote to your old customer service and listen to their views, attitudes, opinions and suggestions about you and your peers? How many times have you answered it in time and Solve the customer's problems and complaints, and how many times in good faith to thank your customers for your praise and visit.

Look at those successful businesses: the Lei of millet, Huang Taigi of the khz cheong, the carving ye, the quick schoolbag of the Xu Zhiming, Red Taste Fang's brother, Paste's big brother, each founder has personally in the first-line reply and answer micro Bo doubt, and consumers mingle, busy. Mr Hering of Huang Taigi even openly said, "Don't talk about micro-marketing, the boss can insist on Weibo to reply to consumers for a year, did not do bad social network."

In fact, the truth is very simple. We started the first shop online, not all of the boss rushed in front, listening to customer feedback, with customers to make friends, many customers in the end is actually directed to the boss. On the contrary, those who start to do Shang, rarely have entrepreneurial success. Weibo, micro-credit is just a social science and technology, network of the pirated, to understand this truth, you should know how to start the social network.

All forget human nature, ignore users, only for the flicker, only for soliciting micro-marketing is actually false marketing! And when companies restart social thinking and learn to think in terms of the consumer, rather than just thinking from their own perspective, the brand begins to find the way to success in social networking.