How overseas marketing companies attract and retain customers

Absrtact: With the intensification of China's foreign trade market competition environment, foreign trade enterprises from the focus on the supply chain to focus on demand chain, the traditional business model will be marketing in the product, price and supply chain, the demand chain model overturned this formula, it is concerned about how to attract and retain

With the intensification of China's foreign trade market competition environment, foreign trade enterprises from the focus on the supply chain to focus on demand chain, the traditional business model will be marketing in the product, price and supply chain, the demand chain model overturned this formula, it is concerned about how to attract and retain customers.

At this time, various types of overseas marketing companies, such as springing up.

China's overseas promotion companies are now basically divided into the following categories:

First, the domestic famous business-to-business companies. Throughout the country there are sales and service branches, such as Alibaba, global resources, these companies have knowledge of foreign trade, to provide their own services is very clear, but the company's specific products do not understand and do not care too much.

Second, well-known foreign search engines and business-to-business companies. In China does not have its own sales branches, Chinese foreign trade enterprises rely on the network to find and use services, these companies have no understanding of China, and foreign trade enterprises do not communicate.

Third, Turyan local promotion company. They are generally based on the provision of basic services (domain names and web sites) of the network company agents abroad well-known search engines and business-to-business companies, do not understand the foreign trade at all, do not understand what they sell.

The local overseas promotion consultancy firms, which are clearly divided into the academic promotion consultancy company and the actual combat school promotion consultancy company, the academic advisory company network influence is very big, involves all network marketing domain, only when carries out the choice customer, picks the project, picks the fund how many, the enterprise person is low price high; Focus on the field of foreign trade, all overseas marketing channels are very understanding, it is easy to communicate.

Five, the private network marketing consultant, a person is also the boss is a man, the vast majority of focus on the network, make money, only a small number of focus on the field of foreign trade network marketing.

There are a wide range of overseas marketing companies, about thousands of in the country, then how to choose a professional overseas promotion consulting company?

First, the Internet a large search

Because all of the overseas promotion consultancy companies, in China as a new sharp industry, most of the attention to network communication. So, we choose the promotion company we need through the net-cast search. Choose about 10 of them, geographical distribution in Jiangsu, Zhejiang and Guangdong three provinces.

Ii. Preliminary Contact

In order to determine the strength of each of the 10 companies that will be screened out initially, they can be judged in the following manner

1, according to the size of its company to judge, the establishment of a few years? How many employees are there?

2, according to its number of telephone companies to judge, there is no more than a telephone, answer the phone people attitude? How about service consciousness?

3, according to its services in the number of foreign trade customers to judge, is a lot of customers, but only a few foreign trade enterprises, or are all foreign trade enterprises?

4, according to its office location to judge, is the office or residential, urban or suburban?

5, according to the number of its branches judged, there are no branches? How is the development of the branch office?

5, according to its composition of the background of the judge, is a few years of network experience, or have many years of experience in foreign trade network marketing, whether the understanding of foreign trade?

6, according to the company's future planning to judge, what is the company's vision? What is the goal in three years?

7, according to the company's core competencies and positioning judgment, is the network marketing to do, or focus on foreign trade marketing, is what money to make?

Separately judged the size of the company's small factors also include the company's site to leave QQ and MSN, have a large number of unrelated to their own industry rolling ads, office phone only one, leaving mobile phone and PHS contact, there is no fixed fax number, no company URL suffix of the mailbox, online has a personal name of the bank to pay the account number.

The benefits of finding small companies and personal partnerships: cheap, everything is negotiable, and what promises are easy to make.

The downside of looking for small companies and personal cooperation: there is no one to blame for this, and it's hard to do what you promise.

In these categories, step by step to narrow their own target area, and then, determine what we need target group of overseas marketing companies, choose about 10 of them to communicate with them, to contact with these companies on the required services, to understand the actual situation of these overseas marketing organizations, Whether you are interested or have sufficient manpower and ability to complete the work to be consulted. Spend a short time communicating with the overseas marketing promotion company that is willing to accept the job to understand the basic needs.

At this point, these overseas marketing companies may provide some information about their company situation, such as company profile, human resources background, the business case to be served. Overseas marketing promotion companies generally have their own target customers to choose the standard, whether it is his core business scope, the size of the enterprise, visibility and so on, such as the enterprise is too small, some overseas marketing companies may not do, some enterprises, but consulting project business small, and some overseas marketing promotion company does not do, some enterprises, Overseas Marketing Promotion Project business is also big, some overseas marketing promotion company also does not do, because such business may affect the overseas marketing promotion company's future, for example does not do well, will soon affect its prestige in the industry, the status, therefore, he must consider clearly the pros and cons, whether has the ability to do this business.

Only companies with a sense of being equal to each other are likely to cooperate in the next step.

Iii. Submission of initial programmes

Invite the above 10 overseas marketing companies to determine the business cooperation, provide the basic contents, requirements and relevant background materials, and other related materials of the service required by this consultation project, and ask these consulting companies to provide the corresponding project proposal according to the requirement of this project.

In general, small projects can receive a project proposal from an overseas marketing company after one weeks, and a large project may take one months to receive the project proposal. After we have received the proposal, we have to set up a corresponding working group to evaluate the proposals in this project, mainly to look at the content and items of the services provided and the implementation steps, processes and related time, personnel arrangements, etc., as well as project pricing issues. On the basis of the comprehensive evaluation of these contents, select three to five most suitable overseas marketing promotion company, carry on the next business cooperation.

Iv. in-depth Interviews

To determine the three to five overseas marketing companies to carry out in-depth interviews, can be focused on the client to focus on in-depth interviews, can also send specialized personnel to promote the company to visit the home, in-depth interviews, on the issue of more detailed, in-depth introduction, Fully solve the overseas marketing promotion company to do the system project need to understand all relevant content. At the same time, the corresponding overseas marketing companies can also conduct field visits to understand whether their strength is consistent with the situation described. After in-depth interviews, ask the company to revise the project proposal.

V. Final selection

A comprehensive assessment of the second round of project proposals from the three to five overseas marketing companies was conducted to determine whether the project was to be completed by one of the overseas marketing promotion projects or by a number of individual emphases.

Please finalize a few consulting companies to conduct on-site presentations and communication demonstrations, the entire overseas marketing promotion project to carry out the final proposal.

According to the final proposal of the written evaluation results, combined with the overseas marketing Company's on-site explanation and explanation, finally decided to cooperate overseas marketing promotion company.

The overseas marketing promotion Company's approach is similar to the nature of the bidding, some overseas marketing companies are unwilling to participate, and most of the overseas marketing companies are very enthusiastic to participate in this way and agree, because it is a real overseas marketing promotion level on the same line of the start. This approach can provide an equal opportunity for various overseas marketing companies, and also facilitates new and excellent overseas marketing companies to stand out as quickly as possible, so that companies that are not known or have a small reputation will be able to compete in such a bid-like selection process. Otherwise, there may be an overseas marketing company's reputation, customers, resulting in business overwhelmed, it is likely to reduce the quality of service, while other small well-known companies may have very good professional and technical skills, it is difficult to have excellent customer resources, make it difficult to develop, This will bring unfavorable development to the development of the whole overseas marketing promotion industry.