How social networking sites lead users to post

Community products in the early success of the key is not in operation, more important is the promotion, drainage, this step is not done well, the operation of the good is futile; whether the success of the whole product is to grasp the demand, there is no demand or market reasons (with industry leading), it is difficult to succeed.

Mo, Baidu Bar, watercress group early success of the key lies in the flow; poor tour, Mushroom Street, beautiful said, spicy mom to help the success of the key is to grasp the demand; millet community, the spirit of the forum for the purpose of clear, functional attributes are too strong, not simply as a community. By default you belong to a situation without traffic, then perhaps the key early is the promotion is not the operation.

Operational aspects of specific practices:

1, with the promotion of doing a good job, similar to landing page, know why users come, because of what, targeted supplementary content, so that users stay a few seconds, you will be more than a few grasp;

2, a wide range of friends, all right, please help send a post, add content, so that the promotion of users can have content to see. If you simply want to let new users do not read the content of the case directly post words, is almost extravagant hope;

3, operators more registered trumpet, if the user replies or post, immediately follow up, enthusiastic response, so that users in your community to feel the exchange, share the joy;

4, the first guide must do a good job to encourage users to post, replies to try (reminders, reminders to pay attention to, do not cause disgust);

5, the establishment of hierarchy, authority mechanism, so that users have a short-term in the community to achieve small goals, such as: Only three levels after can post, do not register, login can not post, replies and so on;

6, give the user positive response, the user post can give points, upgrades, the corresponding permissions and so on;

7, to establish a number of response dimensions, do not only have a reply to a response dimension, this threshold is too high, to eliminate the vast majority of users can set the number of reading, point praise, send flowers, table attitude (see Lou Blog), etc., reduce the cost of responding more easily let users stand, the corresponding data from your control. There are only a few comments that may have been made.

8, set up a sound reminder mechanism, this very important, immediate pain, if there is no perfect reminder mechanism, so that users do not receive a positive response in a timely manner, will make a large number of users lost;

9, must have the corresponding punishment mechanism, this and above authority, the integral, the level unifies, cannot let individual user destroy community atmosphere;

10, the focus of the training of core users, do not expect each user to post, have become active users, set a number of positive typical, influential users can. Let the user affect the user;

11, the high degree of operation of the topic, such as MOP, Tianya held a variety of online activities, Sina Weibo topic of operation, the small community may hold such activities need to have corresponding user resources, the operation of the time the accumulation of purpose;

12, do not regard themselves as a community managers, defenders, as a service personnel. Mind founder, this is very important;

13, do a good job of extended reading, so that users read posts when there is a other content entrance. This does not apply to all community-type apps, depending on the product.

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Back to the beginning, take a piece of paper and a pen and list the following questions:

1. Who is the target user? --Clear operational objectives, analysis of group characteristics, in accordance with the other acceptable way to operate, do not commit groups taboo;

2. Why? --Clear the target user's goal, has the preparation present content;

3, Posts, replies users who? --For the prophase operation to find a breakthrough, analysis of the characteristics of this group: age, Network age, topics and so on, to provide targeted, the participation of high content;

4. What post? --Two kinds of situation: the user comes with the goal, has the clear demand to post, if knows asks the question to answer, the community provides the reason, the post can upgrade, earns the integral and so on;

5. What role does the operator play in the whole process? Free yourself to see the whole picture, do not confine to operation above and specific affairs above, deeply understand this product goal, direction, operation is only a path to achieve the goal, see the overall situation more favorable to your positioning, perhaps not only the operation of this road can achieve the ultimate goal (this applies to all work, Personal experience).

There are a lot of details to think about, and it's recommended that you break down all your work, specific to the execution details, and list all the answers to your goals, which is equivalent to the general layout of your work. Limited to the specific task after inevitable forget, write out can also be viewed, thinking, hands-on practice is very useful.