How to accurately judge the real value and competitive ability of key words

Abstract: I believe that the key words are not unfamiliar, the choice of keywords is to do the first premise of SEO, choose a keyword to optimize the later seoer SEO work, but the choice of the wrong keyword will make the whole SEO work become a mess. Select Keywords Online

Believe that the key words are not unfamiliar, the choice of keyword is the first prerequisite to do a good job in SEO, choose a keyword to optimize the later seoer SEO work, but the choice of the wrong keyword will make the whole SEO work become a mess. There are a lot of theoretical methods on the selection of keywords on the internet, but the author thinks that these theoretical methods have some mistaken ideas, and it is impossible to judge the actual value and competitive ability of the key words.

The author of this statement is not to explain the predecessors to provide us with the choice of keyword method is wrong, but to explain these methods and techniques are not perfect, and put in the current SEO is not sensible, so I put forward some of the author on the accurate evaluation of the actual value of the keyword and competitiveness of the proposal.

First: Baidu's collection amount to and relative, is not included more competition is bigger

Myth: The vast majority of seoer that the number of pages included in a keyword will often be in direct proportion to the competitiveness of the keyword, because they think, as long as the number of the larger, that the word in the more people, so affirmation of the word competitiveness is very large.

The correct approach: The above statement is actually wrong, the author can give a simple example: we do the weight loss industry, we all know that this industry is very popular, suppose we choose "how to lose weight most effective" the word, we found that its collection may reach millions of, but because the industry competition is quite large, Other weight loss industry keyword included in the amount may be tens of millions, so we can relatively judge "how to lose weight most effective" in the industry is not a competitive degree. So, if Seoer see a word is included in the amount is millions of, in fact, need not so panic, should be more than the other keywords in the industry to check the amount of the last to truly confirm the actual competition of the word, as to how to query, you can use a variety of tools, here is not described in detail

Second: Baidu promotion bit how much does not reflect this keyword competition degree is big, valuable.

Misunderstanding: Baidu Promotion is a special promotion for enterprises to open the service, some key words of the price is very high. Many seoer believe that if a keyword to promote a lot of words, the more companies are willing to promote the word, so that the keyword competition is very high conclusions.

The correct approach: This conclusion is not scientific, why do you say so? In fact, according to the author understand that many enterprises are lack of a special Baidu bid promotion staff, in other words is a lot of enterprises do not understand SEO, they will only be based on the feeling to choose keywords to do bidding promotion, Even some enterprises will take their own corporate brand words to do promotion, if according to this theory to judge the size of the keyword competition, then it is quite unwise. The author is not negative to see the promotion position to judge the keyword competition and value is completely wrong, but need to assist some other practices and techniques to make the judgment more accurate. The author's suggestion is that, can not see the number of promotional places, more to observe the promotion of the key words of the click Price, a large degree of reliance on the price of a key word value, Baidu generally has a value, high conversion rate of the key words of the click Price set higher, so, if you see a keyword promotion bit more, Click the price is also high, then the word competition is quite fierce.

Third: Baidu index is short-lived, can not accurately represent the competitiveness of keywords

Error: Baidu index is also seoer in the choice of key words is an important indicator, the past keyword selection theory tells us, a key word Baidu index higher, then the word competitiveness will be greater, so seoer often on the high index of the keyword have a sense of fear.

The correct approach: according to the Baidu Index to provide us with instructions and guidelines, we can learn that the size of the Baidu index is often only depends on the keyword in the past 30 days of user attention. Note that this refers to 30 days, such as the previous period of relatively hot "Jiangnan style", at that time the index is very high, but over time, the user's attention level also decreased, so the index is also a sharp reduction. This example tells us that the choice of keywords must not blindly look at the index, a lot of keywords will be affected by various external factors (season, habits, etc.), the index will also produce a certain degree of fluctuations, the vast majority of fluctuations, although not too large, but will also affect the SEO work plan. The correct approach is to learn to observe whether a word has the nature of advertising, if the word advertising is relatively strong, the index is also high, then we can judge that the keyword competition is large and has a certain value, and vice versa.

The above three misunderstandings are the most common choice of keywords seoer, to accurately judge the competitiveness and value of keywords must be comprehensive analysis, to eliminate one-sided judgment, so that we can choose to a really valuable, high conversion rate of the key words.