How to get consumer attention

Left hand an official blog, right hand a Twittwer official account, today, we look at the brand's social marketing situation, this kind of phenomenon has not been considered fresh. Now the major brands are very positive, the latest, the coolest, most popular places, you will be able to see their figure, but the problem is, watching their own brand has so many accounts, but none of them may bring sales opportunities, not at all. Even if the attention from the sale of the temporary move away, when it comes to the brand's fans, the situation also makes the brand owner greatly annoyed. The dynamic information released every day can only arouse the attention of a very few fans, not all fans are willing to pay attention to what the brand says every day and what it does.

The process of social media marketing is so hard to believe that brands are starting to think about what they've done wrong. How can we let those consumers who haven't noticed us pay attention to us? Try the following six tips, maybe a little help.

1. Interact with existing fans!

Please pay attention to the fans who have already paid attention to your brand, now that they have paid attention to you, they have expressed their interest in your brand, and have also served you with your friends, social circles, and made a contribution to your brand. , you know, if you want to get more consumer attention, the premise is to let them know that your brand information is valuable to them. At the same time, their questions will be given back, so, first of all, you have to find ways to let them know that you give your fans a great deal of respect and attention. Similarly, the same is true for brands ' accounts elsewhere. expressed great gratitude to the fans who already existed, and treated them like gods. Communicate and interact with them continuously. Any conversation, the release of the message should be filled with the heart, in line with the fans have preferences.

2. Join the ranks!

Never delusion, most of you have been concerned about your fans forever stay in your page, always concerned about your every move. The right approach should be to keep your eye on your fans ' behavior. Find an opportunity to meet with fans, work together, and do activities that match their daily habits and preferences. Try to learn their culture, join their chats, and contact them in their usual ways. If your fans are the kind of people who constantly publish boring content and constantly refresh their personal pages, then maybe you shouldn't rely on this place to approach them.

3. A common message may bring 10 times times the spread effect.

Tell fans what you want to say with the simplest words possible. Make sure your information tool is valuable. So you can be sure to wait to see the fans constantly forwarding and disseminating your information. This is like a simple and sincere invitation to a fan, and it's always a lot cuter than the constant buying of your products.

4. Just tell the fans what you need them to do.

Maybe you are expecting your fans to help you do this and do that. Well, tell them directly. Of course, do not use the way of begging, this will be counterproductive. Find ways to make them understand what needs to be done. As long as the fans respect your brand, they will certainly respect your behavior as well.

5. Give fans a reason to help you!

Standing on the fan's point of view, it is impossible to let people all day regardless of their own things only for you to do a certain thing! So the best way is to give everyone a good reason to do this thing. People will be proud of that. This is the brand's interest in the interests of fans and the performance of the guarantee.

6. Make it easy and easy for fans to forward brand-related information as much as possible.

As much as possible, let everyone share what you want to include. such as a key forwarding, shortcut entry and so on. At the same time, let everyone feel the forwarding of relevant information is a full of satisfaction. The more convenient and satisfying the whole process, the higher the probability of forwarding.

So, in general, if you want to get the attention of consumers, please pay attention to them first. Keep your humor, fun, leisure, happiness, creativity, surprise, or excitement to your fans. Focus on the fans, treat them sincerely, and provide as much as they can to serve. This can make your fans feel like you're enjoying something, and you may get more and more attention from them.

Translated from: 6 tournaments to getting more of the right arranges paying attention to you. Original author, LIZ STRAUSS, social media strategy research expert, Successful-blog. COM's author. Sobcon is also one of the founders of the company.