How to get users to buy things on your website

For the user experience this thing, not to say to forget, also to study the various details, Shanhan has been respected in line with the user experience of search engine optimization, to participate in the Bo Hundred excellent user experience, but Shanhan after all is low hand, the user experience research is not deep, so there are many details need to continue to correct, At the same time, we should continue to do in-depth user experience analysis. We may find that sometimes the site's ranking is very good, but the order is not in line with the number of their own, why users want to leave your site, and to the competitor's website to buy, here are five points please note.

One, your website loading time is too long

From the user's point of view, if you open a Web site, more than 10 seconds, then he is likely to close the site and to find the next one, the speed of the site not only affect the ranking of the site, but also directly affect the user's mood. In addition, not only the opening speed of the home page, as well as your product picture loading speed, if the user has been waiting for a long time did not see the product picture, you think he will continue to wait?

What's he going to say? Your website is so disappointing ... As for how to optimize the speed of the site can refer to Shanhan's article:

You don't have a clear call to action.

What does this mean? What is your website asking your users to do, to have a clear purpose, to allow users to buy your products or to read your tips, or to read your blog. You have to tell the user clearly that he is here to find the purchase button and keep clicking on it. Concrete how to do, need us to think.

Third, your site has no primary and secondary points

As mentioned above, if your site does not have primary and secondary points, users can not find your most important things hidden where, it would be too failure. If you look at a product on your site, you can't find the purchase button. Or is the eye always attracted by the list of articles? Did he just come to see your website? If there is any preferential activity, what do you use to make the user find out at a glance? These are the things that we should consider carefully.

Iv. users don't understand what you're saying.

Please do not use a lot of industry terminology in your site, come to your site is your customers, not the industry experts to communicate with you. We should tell the user in the most popular language what this is, what advantage this product has, not the large number of professional parameters. All he wants to know is whether your stuff is cheap and the quality is good.

Five, the purchase process of the website spent too much time

First of all congratulations, the user has entered the purchase link, which proves that your product is attractive, your site has done very well. However, if you want to check out but also register, but also fill out this, can catch up with a meal time. Please note that this fast-paced society, time is precious, buy something still so troublesome, I would like to change a look.

Many web site developers or webmaster, do the site often stay at their own level, rather than consider users, the site should try to make users easy to use, you know, most of our users are ordinary netizens, rather than computer experts.

Author: Shanhan Source: http://www.xiaohan86.com/201006734.html Reprint Please specify