How to improve the ranking of Long tail keywords is the most headaches of webmaster problems

Absrtact: We all know a website on two keywords, one is the target keyword, the other is the long tail keyword. Today we are going to talk about how to get the long tail keyword traffic. Long Tail keyword If, according to the traditional 28 law, it should be

We all know a website on two keywords, one is the target keyword, the other is the long tail keyword. Today we are going to talk about how to get the long tail keyword traffic. Long Tail keyword If if according to the traditional 28 law say words should be accounted for 80%, and target keyword but only accounted for 20%. But I believe that the real situation is the reverse (for Baidu search engine), for some small sites, the target keyword accounted for 80% of the traffic, and the long tail of the key words of traffic accounted for only a hundred of this 20. If it is a new station in Baidu Long tail is difficult to get traffic. But the long tail is our competition for the main battlefield, how to promote the ranking of the long tail keyword has become the most headaches of webmaster problems.

In fact, "enhance the overall weight of the site to make long tail keyword has the opportunity to participate in ranking" This is for Baidu, for Google is not the case. A little familiar with the search engine friends may know that Baidu gives a high weight of the home page. The weight inside the page is very low, so a new station you want to rely on the long tail to obtain traffic is quite difficult. But Google is not such, Google is the home page and content of the same, it is to see which pages and your search keyword more relevant it let you in front. Please see my blog on a word in Google and Baidu respectively on different performance, first look at Baidu's

You see, in Baidu Search state-level SEO training This word, I was a home page in the Baidu home page, I remember a few days ago I also ranked the country level blog front, these days fell down two. Let's look at the performance on Google.

My inner page is ranked on the homepage of Google, but also ranked in front of the national level blog, this also explains, Google's ranking algorithm is to see whose web page and search the word most relevant, then put who row in front, you see my blog PR is only 1, far less than the PR4, all aspects are inferior to him, but from the page, My page is more relevant than him. Rather than Baidu as the highest weight on the home page algorithm, your home page ranked in the search results. And the other guy hit the spot and couldn't find the page he was looking for. Thus disappointed to leave, this also explains why many professionals like to use Google, and do not like to use Baidu, Baidu's search technology and Google still have a considerable distance.

Perhaps you also observed that if your site's rights are important, you may not need to do a long tail in each title, even if the contents of the inner page appear long tail is also to get ranked. The truth is, let's take a look at this picture.

This is today people search a word to my blog word, in fact, my blog did not do this word, we can from Baidu red words can also be seen. It's just that the contents of the inner page appear to be related to the retrieval of the words, and not the largest match my blog is ranked first. Perhaps everyone will feel as long as your site's weight is high. Baidu is more likely to do a long tail than Google, in fact, it can be said, but there is a drawback that this does not go up for a long time. I have observed some of the above figures I have been on Baidu in this form to get ranked, but not long before it disappeared. Not as stable and reassuring as Google.

In fact, Baidu if you want to do long tail keyword ranking best or their own title was retrieved, rather than I listed above the situation. Only their own title is really searched to show to the user, if it is my form of the ranking, the bounce rate will become quite high, which is extremely conducive to search engines. But no matter which way you are to get the long tail keyword ranking, must enhance the overall weight of the site, otherwise in Baidu want to get long tail of the flow is basically no. By the way in the end to mention, anchor text for a single keyword ranking promotion has a significant effect, but the form of links to enhance the site and the overall weight of the page has a good role. So everyone in the chain when do not have too much obsession with anchor, url form of the link is also quite good.