The answer to this question is to understand a lot of aspects first, micro-bo marketing is how the matter
Simply raise a chestnut.
Scene 1, a total of 56 students in your class, there is an interim simulation test, the teacher said, this class of students can get a full score of English reference books, the whole class of students are not so strong interest, he has not read the table above.
Scene 2, there are 56 students in your class, there is an interim simulation examination, the teacher said, this class of students can take 1 days off, the class students began to talk about, a classmate and b classmate said, b classmate and C classmate said, C classmate to find a classmate confirm ... It's so cool, it's a perfect score! The class began to lively up, this teacher really mean, know that we usually do not rest, test full marks can rest.
Scene 3, a total of 56 students in your class, there is an interim simulation test, the teacher said, this class of students can get full score of the teacher's personal sponsorship of the new Malaysia 3rd luxury tour, the reason is that he hopes that their class out of a class of others are not out of genius. When the class heard the news, he blew it off and ran around and said it to someone else in the class. More and more widely, everyone began to discuss this matter, some people say, this teacher is not brain residue? Some people will also say, tube it, as long as can get full marks on the new Ma Tai, can not test for me and no loss.
In fact, the teacher only gave a saying that the full score can get the relevant benefits. But the degree of benefit can cause corresponding transmission effect. However, it is one thing to test a full score, the difficulty of the exam by the teacher to determine, want to test full marks, a part of the referee is also in the hands of the teacher.
This is called an event, also called Marketing point
As I said before, since there are events, someone needs to be able to understand the event. The teacher hopes that through this incident to arouse the attention of the Education Bureau, for the next president to increase weights, but a teacher will not and the whole school students know, so he passed the dean's Office, radio, colleagues, students of this class hype. These propaganda people are the information dissemination channel, these channels have the interest correlation.
Dean's Office ~ He thought it was good for him, so he told the other people in the school to come to the meeting to say it was a leader.
Colleagues ~ Some colleagues and he has a better relationship, so in this class, the next class exam scores can travel abroad, if you can test 99 points, I also have incentives. Some colleagues also want to run for president, and then in this class taunt said, test full score which is so easy, English can test 90 points on the good! Full marks that is impossible, you still forget it. This is called public opinion.
The students in the class of two competing teachers are not happy. All think their teacher said that there is a reason, but they can only agree with their own views, they hope that other classes can also support the class of teachers, and then began to dispute, in the course of the dispute has recognized teacher A, there are recognized teacher B. This is called public opinion orientation.
The two competitors feel that the school's influence is not enough, so the relationship to find TV stations to interview the Dark side of the gang ridiculed opponents this call advertising.
So all the people in the city began to pay attention to this topic, we discussed the focus began to disperse, some people discussed, new Ma Tai is not the Xinzhou mountain Mount Tai bar? It is not too radical for the teacher to motivate the students in this way, and so on.
So everyone wants the teacher to come forward to explain his idea, but this teacher does not say this every time, all tell you English class. This is called brainwashing.
Well, I've made it clear about the millet pattern.