How to view the "traditional media" transition to the "New media" development prospects?

First of all, to define the issue of foreign issues or China's problems? Because the media in China strictly belong to the ideological category, so it is not in the Western sense of the media.

For the traditional media in western sense, the majority of traditional media, represented by newspapers and magazines, are dying fast, and it is too late to complete the transformation from traditional media to new media. Other breath of traditional media, including television stations, radio stations, and other difficult transitions, but I think most of them still can not escape the fate of death. Only a handful can afterlife to new media to survive.

For China, all kinds of "traditional media" which belong to the party media nature, 99% can not be transformed into new media. Because the vast majority of the leaders of such traditional media, including television, have not yet understood what the new media is. They think that the new media is the whole media, that the newspaper, magazines, radio, television content on the net, on the mobile phone is realized by the traditional media to the transformation of new media! For such ignorance without minded, in ten years, 20 years, 30 years to delay the transition time (leaders and their media), in addition to death, there is really no other destination? And incredibly ridiculous is that the traditional media think that the official online city can solve the transformation of the major events. In the final analysis, not understanding the new media is a curse. So, they really have to die! Without death, the new media will not be born.

Second, in the long run, the wired Internet and wireless internet will eventually be integrated, so it is not necessary to distinguish between the traditional internet and mobile internet, or the four media and the fifth media, unified as network media (for short).

In my opinion, in the Internet age, the network media is the Overlord, but will not completely put the traditional media, electronic media all die or said that the traditional medium will be all replaced by the network medium. So far, the paper media, the electronic medium is still the mass media. In the future, they will become small media, the new mass media is the network media (but this mass media is actually a long tail, and the current mass media although it is a word, but not a concept at all).

One of the biggest possible, for paper media, is still a small number of people to buy paper medium, but the type of newspapers, magazines will be very few. For the electronic media, there will be a lot of people still use television to watch TV programs, but watching Internet TV, whether it is NTV or IPTV. Because the TV station has been internet, instead of receiving the TV signal directly from the TV station as it is now. As for radio stations, in addition to the central and individual provincial stations, their market value has been rapidly lost, if not by selling drugs or cosmetic advertising to linger. In the future, people will no longer listen to radio broadcasts, MP3, etc. The main mode of the radio station is to become a car radio station, but the radio is not directly received by the traditional broadcasting station signal, but from the wireless internet. The second is to become a network of radio stations, the user mainly through the handheld terminal to listen to the program (mainly music programs, the proportion of the news will be very small), followed by fixed terminals (such as notebook computers, table machines, etc.). In a word, traditional radio stations will disappear completely.

Thirdly, although the new media and traditional media have the word "media", the meaning of media is very different. The new media is not only the media, but also not only the media, that is, it is not only a media to disseminate information and views, it is also a tool for interpersonal communication, the completion of E-commerce platform, storage of personal information database. These are new features that traditional media do not have at all.

In conclusion, I think that the issue of "transition from traditional media to new media" or "new media will replace traditional media" has become less of a simple and important issue than when people first proposed it as a replacement for the old and new media. In my opinion, this question was originally a false question raised by media-oriented media and media complex. Because, the new media (or the network medium) originally may not exist, exists only the Internet carrier, but the Internet carrier is far from "the media" the word can be covered.

Let us focus on the Internet carrier! Put the so-called new media, network media are forgotten as soon as possible! If the media people have been obsessed with the "media", you will never understand the meaning of the Internet carrier, so also grasp, can not control the Internet carrier law and development direction.