How to write a good promotion plan

In the last article, I told you about SEO before the need to pay attention to matters, I believe we should have some understanding. Today, if Lin and everyone to discuss how to write our promotional plans, promotional programs is also our seoer must learn a skill, first of all, we have to describe what the promotion plan included.

Understand the essential elements of enterprise promotion plan: Here we have to understand the following issues, A. Our website to achieve which keyword rankings, estimated how much time; B. We can use the promotion method such as some promotion; C. What is the specific work arrangement of our team members? D. Our website's promotion budget is how many, it includes our website construction, also includes the Baidu bidding as well as the SEO, but also has the Net Alliance promotion and so on.

In addition to the above promotion of the necessary items, we also need to pay attention to the following points:

1. When we do the promotion plan, we need to know where our users are. To achieve the keyword ranking, we have to do a good job of Baidu rankings, now Baidu is still our country's largest search engine, every number of millions of people in the use of it, accurate keywords can get a lot of traffic; In addition to Baidu, we can also in some platforms or portals to do some of our advertising, There will be a regular crowd.

2. Promotion strategy, for different products, we have to choose different sales methods. For example, we are selling clothes, you can Taobao, Jingdong and other shopping malls, if it is selling steel and the like, just on the business-to-business platform may be better results.

3. Whether to combine SEO and em at the same time, a lot of traditional entrepreneurs in this there is a misunderstanding, think I just do Baidu bidding without doing SEO, if it is to do SEO will no longer do Baidu bid, in fact these are one-sided ideas. My advice to a slightly budget firm is to do both. If the budget is sufficient, the proposed long-term target keywords directly in the top three of the bid, if the budget is insufficient, but also recommended that the core keywords in the critical period of delivery, when the brand to achieve a certain effect, we can appropriately reduce the cost of bidding.

These are some of the recommendations of the promotional programme and hope to help those who are in the promotion