How user-paid analytics can make users more generous

For the Chinese Internet, paying is not a new topic. Sharing software and crackers from the 90 's, piracy struggle, and now to software, SAAS, Apps, online tools, a rich product line, how to make users more generous, so that more users to draw more money, the following from the past experience and a number of products for reference, to share some of the user to pay the point of view.

Take refuge in the closed, swing open!

The other word closed is solid, and the other side of the open is the weaker control, and the more cost of earning it.

For app developers, iOS is definitely a good choice, most of the time you need to do is to do the product creativity, design, development, and then do a certain positive promotion, and then you can get with the user Pro graces degree proportional to the income, complete sales, partitioning system to make you simpler.

If you choose Android, first, you need to prepare for a variety of terminals, and then in the official stores, Amazon, Jifeng, Android, application sinks constantly wandering between, consider where to start, whether the need to put paid ads, endure each need BD negotiation, endure each different collection, return money process, Unable to collect and manage user feedback uniformly.

Most importantly, Android's self-proclaimed openness is rife with piracy, with virtually no barriers for ordinary users to be able to install unauthorized, fee-based apps, and despite the jailbreak, there are still many non-jailbreak users.

Another good example is that there are a lot of good open source software, free software, or shared software that doesn't use restrictions, and often provides a way for users to sponsor developers, but it's almost impossible to do so at home.

Openness leads to a weaker control and a more divisive channel, so if you want to gain more from the user, be clear about your income, and say goodbye to the ambiguous opening. Grandpa, I want money.

First make products, then talk about charges!

This is a piece of crap, but not everyone understands this nonsense.

To allow users to pay, you need to confirm that your product is satisfied, or even exceed the expectations to meet the needs of users, in addition to you do not have to ask. Even with convenient channels, users may still choose to pay to support developers.

Prior to chatting with friends, users in the case of piracy rampant purchase of genuine software, is basically the money to obtain the purchase of genuine software sense of achievement, and then free to use the software. Before the decisive start to buy the Mac under the mail client Sparrow, it is out of the idea.

This requires a good understanding of user needs in advance, and then high fidelity to the user needs through the design, development into the actual products, continuous updates, iterations. Let the user feel worth paying, feel your serious attitude, things will become half.

Learn from Microsoft, and be lenient and lenient!

To those who violate the law, but do not avoid the anger caused by the outrage, not only in the legal principle must also be in the position, standing at the moral high point of the use of illegal authorization to criticize the behavior. It is not to encourage people to bring pirated users to court, and to do so through microblogs and media.

At the same time, pay users with the additional privileges, through social networking sites to promote, gift-paid software, training users to pay attention to the software, resulting in the successful induction of paid purchase.

Carefully design a pay system to enhance the value of users pay!

This is a big problem, try value-added services companies are not less, but there is a harvest in addition to online games, only QQ and thunder, the former pioneer, the latter is rookie, from their experience can draw some good advice.

1, first let users fall in love with your products: no matter QQ, Thunderbolt in value-added business success, are based on the huge installed capacity and active degree, on such a basis to be able to have a sufficient number of paid users to transform, so the first step to make money is to do a good product.

2. Do not make promises that cannot be fulfilled: previously known as a cloud storage start-up company, in the beginning of the line declared "unlimited space, permanent preservation, unlimited flow, permanent free," from the line I have been waiting to see it jokes, sure enough to launch a pay package six months later, almost no one to pay, and finally obediently the main advertising profit.

Make unfulfilled promises, in addition to the user is a real deception, more to the user too many unrealistic expectations, to the later charges bring hidden dangers.

3, fit the actual, beyond the user's expectations: to QQ members for example, facial expression roaming, chat record roaming is my favorite, the other are embellishment, which is very good to define the needs of paid users and ordinary users, because other IM also not free to provide users with this feature.

Thunderbolt members, to advertising (download client, thunder See, website), offline download, high-speed channel, cloud on demand is I will like, especially the cloud on demand, can let me to video site consumption content way to watch a variety of downloads, from this video file I rarely download, save customer time.