HP "Go PC" digging bokhary data and cloud computing field

Hewlett-Packard CEO Whitman July 10 News, recently, a store director of Zhongguancun in the IT dialogue with Sohu, said that, around 2010, the store is everywhere is HP dealers and HP logo brand computer, but now, this brand of goods in Zhongguancun stores plummeted. Whether Hewlett-Packard admits it or not, HP is going through a "go-to-PC" change, and within HP, big data and cloud computing services have risen to a strategic level that the company never had.

Vigorous to the PC: split rumors to layoffs

Hewlett-Packard was once the world's best-known technology company and one of the most dynamic IT companies, even Mr. Jobs, who worked in the IT company before his death. But since the resignation of former CEO Hurd, the company has been living in a precarious PC business.

Hewlett-Packard, the world's largest PC manufacturer, has maintained the world's first market share of PCs since the age of Kali. But HP is also visibly feeling the pressure from rivals, such as Lenovo's chairman, Yang, who has a feeling that it is sooner or later than HP's PC.

The turmoil in HP's PC business began when Mr. Hurd stepped down and Li Aico in August 2010, when Hewlett-Packard CEO Hurd was forced to step down because of "a planned falsification of financial statements and claims" that violated HP's "business code of Conduct".

In the post-Hurd era, Hewlett-Packard invited Mr. Apotheker, who was CEO of SAP. The point to be mentioned is that in the last year of Li Aico (2010), SAP laid off more than 3,000 people, the first large-scale layoffs since SAP was founded.

At the beginning of his tenure, Li Aico his strategic plan: transition to cloud computing. And for the world's largest market share of the PC business, Li Aico chose to "split."

Li Aico's decision to "split" the PC business has not yet been approved by the Board, was informed by the media and sparked a global debate that had a direct impact on HP's share price and led to a sharp drop in HP's share price. Li Aico's final departure, and this matter also have a lot of relationship.

According to a long time in Zhongguancun engaged in PC agency business dealers revealed that HP on the PC business uncertainty, led to the dealer's lack of confidence in HP. And, HP's uncertain attitude has continued until Whitman's arrival, finally clear.

As the new CEO, Whitman did not give HP a core competitive PC business with a number of encouraging policies, and finally, HP launched the merger of print group and PC business decision. What followed was a worldwide layoff by HP. According to sources, PC business has become the hardest hit by layoffs.

In particular, HP's turbulent policy towards the PC business has not been Li Aico. HP tried to merge its PC and print businesses in 2005, but the policy went bust six months later. The 2012 HP policy adjustment was only a repeat of the 2005-year strategy, but it lasted longer.

Mobile Internet Short Board: webOS Tablet encounters failure

The weakness of traditional PC profit has become an indisputable fact, many manufacturers start to seek breakthroughs, and take this opportunity to overtake the corners, Apple is one of the typical.

With the ipad and iphone, Apple has made a big jump in revenues and net profits, and has become the world's King of shares. Apple's success lies in its new business model, which is based on innovation in the mobile Internet arena.

Lenovo, the traditional PC maker represented by Lenovo and Acer, is trying to emulate Apple's example, which has unveiled a four-screen cloud of products that cover handsets, tablets, PCs and televisions and Le Yun through the music store.

Hewlett-Packard, the world's biggest PC maker, has the best chance of becoming an apple-like business model because HP has webOS, which can be applied to HP's tablet and mobile phone products, and, particularly, the system has a large number of developers and fans.

HP has launched touchpad and webOS handsets based on webOS, but both products have failed. In the end, HP chose to open up to webOS, and on the tablet, Hewlett-Packard began to abandon its own operating system, but instead sought to work with the Microsoft Windows platform.

It can be said that HP in the traditional PC business encountered turbulence, its mobile interconnection strategy also suffered a failure. Thankfully, HP has chosen a new strategic starting point, which is also a lucrative market.

HP transformation breakout: Direction targeting large data and cloud computing

Hewlett-Packard's "go to PC" goal seems to be the same as Dell, because the PC, although the company brought a high revenue, but the PC business profit is low, and IT services or software business can bring the company higher profits.

IBM is an example of how hardware vendors transform and succeed. Although IBM has the world's most advanced ThinkPad Series notebook terminal products, but this business does not make money, IBM has stripped the business.

Analysts say IBM has provided a model of learning for many hardware vendors, including Dell and Hewlett-Packard trying to take this route.

Hewlett-Packard, a head of China's it talks with the Sohu it said, HP's focus on the current business is cloud-related industries, such as the use of industrial standard servers to provide users with integrated cloud solutions. In addition, Hewlett-Packard also focus on integration of mergers and acquisitions business, such as the acquisition of 3Par after the company's business development and grafting to HP's business.

HP Transformation Breakout: The direction aims at big data and cloud computing

Cloud computing strategy is one of HP's core strategy, the strategic goal has been established in the Li Aico era, the incumbent CEO Whitman has further established the cloud computing strategy as the core of the HP company planning.

In addition, large data analysis has become a focus of HP's research, one of its performance is Hewlett-Packard cost 10 billion of dollars to buy British software company Autonomy, the company focused on non-structural data research and analysis.

In fact, HP has a layout for structural data analysis in the big Data age. For example, HP's Vertica product, like Autonomy, Vertica is also a company acquired by HP based on data analysis capabilities.

An analyst who has long been concerned about Hewlett-Packard says HP's so-called "PC" is essentially the proportion of HP's higher-margin IT services, and HP will not devote much effort to the traditional PC business. HP's aim is to make it seem to outsiders that HP is not a PC vendor, but an IT Integrated Services Solution provider (HP is also known as the infrastructure provider).

(Responsible editor: Lu Guang)