Huawei Terminal Brewing new adjustment: Cloud business will be divided into glory solo fly

Huawei Consumer BG (Business Group) has recently been greeted with "big moves". Tencent Technology learned from people familiar with the situation, the original consumer BG under the terminal cloud business will be split, after the break-up will be broken into different product lines to support. Product level, the Glory series will be http://www.aliyun.com/zixun/aggregation/9919.html "> Huawei Mobile Phone outside the independent brand debut, is expected to be officially announced next month."

Cloud Business department will be split

Huawei's overall business structure is divided into three major parts: the operator network BG, business BG and Consumer BG, responsible for Ding, Xu, Yu, and set up EMT (management team) for management.

Among them, the consumer BG down and divided into terminal Company, Terminal Cloud Business Department, Heiss chip company three parts. and the terminal Company by product classification and includes mobile phone, MBB (mobile broadband services, mainly online card, etc.), home terminals, such as three of business.

Huawei's initial plan for the terminal cloud business was "1-2-3", a user account system, a terminal and two open platforms in the cloud, offering three main internet services. The key business of the department is mainly Huawei emotion UI, Huawei Wisdom Cloud Application Market, Huawei Network disk.

According to the people familiar with the situation, in the last one or two years of the overall development of Huawei's terminal, the cloud business role is to enhance the internal "cultivation" of Huawei mobile phones. such as the emotion UI, Huawei also wants to set up a similar ecosystem of Millet MIUI, its hope that through continuous UI upgrades to promote terminal sales and brand awareness, P1, P6 in the user's reputation to leave a good impression emotion UI a credit.

But with Huawei end product multi-level market positioning, the emotion UI under the cloud business unit cannot meet the demand of each product line within a short period of time, so the Emotion UI 2.0 version which is scheduled to be released in the second half of this year has not yet appeared, which directly slows down the market cycle of related products.

In the product level is unable to meet the demand behind, it is Huawei end of the product line within the interests of the competition caused by the bitter fruit. such as Ascend series and glory Honor series, is currently the best selling Huawei terminals, the most market-approved products, but because the operation is divided into different departments, channel strategy and pricing often make each other survival cycle shortened.

such as the first listing of P1, Huawei first choice of social channels as the main position, then not long after the same main social channels, especially the power of the glory of the Channel 2 listed, for a comparable configuration, the latter to a high cost-performance greatly rob the P1 market share. The same is P6 and Glory 3, fortunately Yu has learned from the P1, P6 the present performance is good. According to incomplete statistics, the current P6 global sales have exceeded 2 million, but 10 million of the expected sales still have a certain distance.

This is also the problem in addition to the emotion UI and other business support. Therefore, in order to accelerate the end product listing and lifecycle, the choice of split cloud business unit to support different product line requirements are gradually put on the agenda.

It is reported that the current plan has entered the senior internal decision-making stage of Huawei.

Glory next month "solo"

From the product level, split cloud business units can solve the problem of product line development in the short term, but in the long run, still can not solve the online and offline products "fight" problem.

In this regard, Huawei has decided to make the glory of the Huawei mobile phones outside the independent brand, this point in the Yu recent Weibo public information is also indicated in this sense.

In December, he said, Huawei will launch two glorious handsets, which are more competitive and value-added than the red-meter handsets. At the same time, he also stressed that the glory of the brand from Huawei Independent, in order to avoid the impact on Huawei Brand, dedicated to the electricity channel sales, to save 30% of traditional channels of retail space, and at the beginning not to make money or even loss of radical prices, let the vast number of consumers.

According to the person said, after the independence of the Glory brand, from product planning, channel strategy, pricing promotion and so on all independent operation, the new brand of honor mobile phone will be officially announced next month.

The reason for this is more realistic. The rapid development of millet, relying on the market from the electricity business, Huawei must be in the field of electric power to contend with, to embrace the electric business, to avoid institutional barriers to the line and offline "fight".

Shaoyang, vice president of marketing at Huawei Terminal, said: "In terms of channel composition, Huawei wants to increase the share of social channels and electricity companies." Last year Huawei operators accounted for more than 80% of sales of channel products. And so far this year, the operator channels accounted for less than 70%, this is not to say that the carrier channel sales decline but the sales of electricity business channel growth. ”

Up to now, the glorious series of products has exceeded 5 million.

(Responsible editor: The good of the Legacy)