Hundred-vision access to the popular online and popular network 35% of the shares

Hundred-Vision to invest 30 million U.S. dollars, access to the popular online and popular network each 35% of the equity, become its largest shareholder. After 56 nets were bought by Renren, the video field began to find a "in-laws" game.

March 27, the New Media Co., Ltd. (hereinafter referred to as "hundred-vision", 600637.SH) announced the evening, the board of Directors unanimously approved, the proposed capital of 30 million U.S. dollars in cash by the share and the increase in the way the network Limited and Beijing Popular Online Technology Co., Ltd., accounting for 35% of the equity. This is also after the IPO of the foreign important strategic investment, after the investment, the blockbuster will become the most popular shareholders.

After nearly five years of burning money, the competition in the online video industry has stabilised. At present, the industry has four listed companies (Youku, Tudou, music network, cool six nets), three internet giant's video site (Sohu Video, Archie Art, Tencent Video), as well as a large number of two or three-line video sites and video-on-demand video companies. "There's a different way of being popular." "Popular CEO Lo Jiangchun said. The popularity of this know-it-all is seen as a sign of television's collaboration with the Internet.

Cooperation

In this case, the popularity of the network is estimated at about 85.71 million U.S. dollars, almost with renren spending 80 million U.S. dollars to buy 56 net equivalent. Speaking of the process of cooperation with the know-it-all, Lo Jiangchun with "vision unique" to describe this partner, and he always insisted that this cooperation is not "mergers and acquisitions", but "investment", popular still maintain their independence, "if the popularity of the loss of independence of the words lost value." "Lo Jiangchun said.

Lo Jiangchun introduced, know at that time to find popular online, but also find the other three companies in the talk, because the two sides of the same idea, finally chose each other, the whole process takes two years. What's in the two years? "strategy", Lo Jiangchun said.

Lo Jiangchun believes that the know-it-all is in the TV, and popular online focus on network video, both sides in their respective fields have advantages, the idea of maintaining a high degree of consistency, both sides agree: "The network will be a good TV future." Lo Jiangchun said: "Television and the Internet is the world's two largest media, the combination of how to do 1+1>2?" We do not have a ready-made answer, but there will be a lot of action, we are full of expectations of cooperation. ”

"Youku and potatoes together have 700 million dollars, take this 30 million how to fight with others?" I think everyone has their own way, and we are very different from the way they are. Youku potatoes may continue to go on the Internet, and we are going with the combination of television and the Internet. "Lo Jiangchun said.

Lo Jiangchun Introduction, popular in the world at present the user has reached 237 million, the user mainly watches is the Chinese movie and the TV series, the same drama, the popular number of clicks is the similar website 2.6 times times.

Lo Jiangchun said: "We repeatedly think that 35% of the equity ratio is a more reasonable ratio, too little for strategic investment is not necessarily appropriate." This ratio can maintain the company's independent development, but also let the investors feel that cooperation with us is very practical. ”

For the 30 million dollar valuation, Lo Jiangchun that "is satisfied", "in this project we are not for the money to do, but for the integration of the two major media will have a greater goal to do things, this certainly requires some determination."

"A cloud and multiple screens"

A person close to the blockbuster revealed that the goal of the vision is "a cloud of multiple screens." March 15, the Bank of China has just given a maximum of 4 billion yuan in the letter, which means the next development of the hundred-vision, whether mergers or acquisitions or market expansion, no worries about the funds.

CITIC Securities Research report pointed out that in the know-it-all technology business, including the TV screen, mobile phone screen and computer screen network video revenue, due to the company's strategic reasons, since 2008, the computer screen related to the continued shrinking of the internet business, making multiple-screen layout of the short board. Citic Securities that the participation can effectively strengthen the Internet video business, making "a cloud more screen" layout more comprehensive.

The synergistic effect of cooperation between the two sides is mainly embodied in three aspects: on the one hand, the content of collaborative procurement, especially in Shanghai TV drama resources; second, the popular network of Peer-to-peer technology and large-scale operation experience is conducive to enhance the knowledge in the television screen service capabilities, the last 30 million dollars of injection can enhance popular strength At the same time does not rule out the possibility of further cooperation in capital.

After the two sides cooperate, what kind of business will the popularity bring to the know-it-all? In this regard, Lo Jiangchun that "popular Peer-to-peer technology and more than 200 million users will bring a strong synergy between the two sides." After the cooperation of the two sides of the specific action, Lo Jiangchun said "It is not convenient to disclose."