Hurd: Big Data Oracle needs to do well

The challenges posed by the big data age are clear. In the world before big Data, Oracle has a unquestioned leadership in data management. But as the enterprise architecture continues to evolve, enterprises will face more data, need to transform a large number of 20 years ago applications, but also because of the old system and fragmented processes in the security, management, sharing, storage and lack of real-time analysis capabilities, such as the many challenges, leading to 80% 's IT budget for maintenance, and only 20% for innovation.

"In 2012, the IT budget for big banks is expected to be $13 billion trillion, which is more than the sum of research and development funded by IBM (estimated at $5.75 billion) and Oracle (5 billion US dollars). "This is obviously not normal, and we want to help these customers and really put the IT budget into innovative business," Hurd said. ”

How to solve? Oracle's answer is a combination of soft and hard systems that simplify it in one machine. Oracle's strategy is to look at four things Oracle needs to do:

First of all, to ensure the best of the same, at every level to ensure that the best, from the top of the application to the most basic storage, Oracle want it in each tier, the industry's best products are from Oracle.

Second, Oracle wants vertically integrated integration to achieve optimal performance, providing customers with a pre-configured integrated system with excellent performance. For example, Oracle exadata database cloud server, exalogic Middleware cloud server, and exalytics Business Intelligence cloud Server.

Third, Oracle hopes to provide specific, targeted solutions for various industries, through years of experience to solve the oil, telecommunications, financial and other industries customers business problems;

Four, Oracle can provide a converged cloud environment. Customers can choose Oracle's public cloud services as needed, or they can buy software to build their own private cloud systems. Of course, users can also build a mixed cloud environment.

(Responsible editor: The good of the Legacy)