Hurd: Simplifying it for large data and cloud computing

July 26, Oracle company president Mark? Mr. Hurd visited China and attended the Oracle Summit for Optimizing data Center and Oracle Financial Services Global Leaders Summit, where he gave a wonderful keynote address. Hurd reiterated Oracle's commitment to the Chinese market and announced Oracle's "China Growth plan". The plan aims to expand Oracle's presence in China and deepen its cooperation with its partners. Oracle will vigorously increase its number of subsidiaries in China in 2012. At that time, Oracle's business branch will cover almost all provinces, autonomous regions and municipalities.

Oracle China is advancing the strategic focus, mainly includes three key areas: accelerate the application of information technology, through innovative technology to support the transformation of enterprises and vigorously cultivate local technical personnel.

"China is one of the most important strategic markets for Oracle," said Hurd, president of Oracle Corp. The rapid economic growth of the Chinese market has created development opportunities for enterprises to modernize their information technology and improve their efficiency. Oracle will continue to invest more and cooperate with China's ' Twelve-Five plan ' to help Chinese enterprises to transform their business through information technology, and take advantage of industry-leading products and technologies, including EXA series Integrated systems and cloud services, dedicated to helping Chinese customers achieve their business goals.

In the keynote speech, Hurd the trend of data development and cloud. First of all, from the current trend, the volume of data will certainly continue to grow, in 2005 to 2012, the growth is particularly impressive, faced with massive data, Oracle will pay more attention to the concept of large data. Another strategy is cloud, Oracle's application can be used on the cloud, we have now built a lot of cloud systems, with a wide range of applications. In addition, users can also add their own cloud throughout the interior, so that our application can multiply.

From Oracle's point of view, cloud computing is not about seeking a traditional business balance, but of aggressively investing in the strategy of cloud computing. Oracle's cloud computing strategy has some differences from other cloud computing strategies: Oracle's application is based on the integration of middleware, can achieve modular deployment, we do not need customers one-time all the old system to replace all the original, and then replace the new system, but in accordance with the specific needs of customers, a module to add. From this perspective, the core of Oracle's cloud computing is giving customers the right to choose, customers can deploy a private cloud, or they can deploy a public cloud that combines the application of a company's internal computer room with Oracle Cloud computing, and can be added to the module in a step-by-step way, becoming more complete, This is the core of our strategy.

23 years ago, Oracle established its first office in Beijing, one of the first information technology companies to set up business in the Chinese market. Today, Oracle China has more than 25,000 customers, 4,500 employees, 4 research and development centers, and actively participates in various community activities. The coverage range also from software, database, middleware to hardware, services and so on, and achieved very good results.

In China, Oracle has a strong partner ecosystem, with over 90% of Oracle's business being carried out by these partners, and Oracle also maintains good relationships with distributors and distributors. Oracle has established 3 partner solutions Centers in Beijing, Chengdu and Shenzhen, and has established 1 solution centers in Beijing and 1 customer support centers in Dalian.

Hurd said: Oracle's service strategy is mainly implemented through partners, about 300,000 of Oracle certified professionals, formed a huge Oracle community, including more than 20,000 professionals and partners to help us to provide services to our customers. So Oracle will continue to expand the size of such a community in the future to provide services to our clients.

Oracle has successfully supported rapid business growth over the past five years through independent research and development and acquisitions, there is also a clear vision for the next five years, which will further implement Oracle's strategy in enterprise computing, including hardware and software integration strategy and middleware strategy, to a large extent to help itself to achieve standardization. Oracle's strategy is to make the original very complex IT environment simple, easy to use, standardized, hope that through the cloud to give customers a greater choice of ownership, to give customers greater freedom, so that his own IT environment more simple, efficient and standardized. Oracle's concept of "comprehensive, open and integrated" has brought benefits and value to Chinese customers, and its solutions provide greater performance, flexibility, business intelligence, security, and scalability for key industry enterprises, while reducing the cost of it deployment and management.

(Responsible editor: The good of the Legacy)