IBM Wang Shengai: Cloud computing brings new changes in business models

The practice of many of the world's innovative giants has brought cloud computing opportunities and challenges to the surface. China is no exception. After several years of market training, cloud computing has entered the real stage of practice, and it is changing the technology platform architecture and business model of operators, electric dealers and the traditional industries such as medical, education, finance and manufacturing.

May 9, just from the strategic cooperation signing meeting back to accept CSDN exclusive interview in IBM Greater China Cloud Computing division general Manager Wang Cruise face with a leisurely smile.

"IBM SmartCloud is positioned on the enterprise side. For example, we get a big list in North America that will help IBM's partners achieve a broader target than Amazon AWS; the IBM Singapore site's two-level station in Hong Kong will help more small and medium enterprises use cloud computing services; Today's strategic partnership agreement with an enterprise will help it build a private cloud platform. Unlike more cloud platforms facing personal services, IBM's cloud computing has always adhered to the enterprise side, insisting on providing a highly reliable and stable cloud computing solution that guarantees data security. Our support for individual user cloud computing is achieved through these enterprises. "When it comes to IBM's cloud computing landscape, Wang Shengai says.

This is IBM's usual route, and there is no change in cloud computing.

Enterprise: To achieve a total win by cloud computing

From the 2011 landing projects and applications, IBM and domestic operators to go closer, but this does not mean that IBM in the cloud more inclined to the public cloud.

Wang Shengai said: "In China to do the relevant operational services need a licence." This is the root cause of IBM's choice of operators and other licensed partners to collaborate. On the other hand, through in-depth analysis, we find that domestic telecom operators, whether ICT or other services such as network platform, communication platform, are easy to achieve through the cloud computing business model changes to achieve the ultimate profit goal. This is one of the foundations of close cooperation between the two sides. ”

In fact, it seems to him, not only China Telecom, China Mobile, Unicom and other three major operators, as well as the regional market, the strong ISP, has realized the accumulation of resources operators are most likely to transition to cloud computing.

This is related to the business model, has accumulated deep in the financial field of Wang Shengai that the biggest feature of cloud computing is through the "Technology + business model" of innovation, to create a "less investment, faster output returns," the more win pattern. Specifically, the enterprise to achieve maximum profit only two models, one is high profits, one is the cardinal size. The former creates monopolies, while the latter gathers sand and Mickle. There is a natural contradiction between the common application template that existing operators can provide and the majority of enterprises need customization service. Because the former wants to standardize and standardize, the latter needs flexibility and personalization. And the only way to solve this contradiction is the operator's initiative to "step back": Build a "many-to-many" service cloud platform, that is, through the platform to encourage more enterprises to develop applications, and then through the platform to promote more enterprises with the same application direction to use, so as to achieve platform profitability.

This analysis naturally applies to other industries, such as healthcare and banking.

Wang Shengai and CSDN share IBM's success stories in the healthcare industry. In his view, the health care system should contain three stages, first, before the disease, such as the establishment of a basic health care file, followed by the disease, including screening, diagnosis, treatment, and the third is rehabilitation, follow-up visits, observation, health care and so on. However, now the entire industry contains it applications that are only staring at the middle and the biggest segment: hospitals. For example, resource Exchange, collaborative office, case sharing, but after a period of exploration, but found it difficult. The concrete analysis has three aspects problem difficult to solve: laws and regulations, responsibility cognizance and vested interests. Even from a certain level, the reform of the health care system alone is not enough to overcome these problems. So, can the other industry or enterprise to burden, from a personal perspective to build a complete electronic file? The answer is yes. "I believe that in the near future, we will only need to pay 10-20 yuan a month to enjoy medical facilities, inspection, information storage and many other new medical cloud services." ”

In addition to health care, there is finance. "Throughout the domestic banking sector can be divided into 5 major countries, 17 businesses, 35 rural credit and more than 300 city firms." It is generally difficult for large banking institutions to operate in three or three cities because of the high cost and complexity of management. The pattern of the past is often to distribute the relevant services to local city firms and to serve local users through local banks. But now it is entirely possible to build a hosting core application cloud platform to cover the local small and medium-sized banks, as the direct Channel branch of the bank management, and ultimately achieve benefit-sharing.

The market's frequently harvested cloud computing project has brought a "sweet" burden to Wang Shengai: "The dominant industry has no way to answer, because it is now going hand in hand, balanced development, each has a good growth and harvest."

Ibm:smartcloud goes hand in hand

Goes hand in hand, balanced development, summed up IBM new Wisdom Cloud computing service--smartcloud, in domestic landing application status.

In fact, IBM SmartCloud includes both a private cloud-building portfolio SmartCloud Foundation and a PAAs platform specifically designed to meet the needs of developing, deploying, and managing enterprise applications in a cloud-computing environment IBM SmartCloud Creator Services, as well as IBM SmartCloud Business and Industry, which provides industry solutions in SaaS mode FX and new services SmartCloud ecosystem for IBM Partners and independent software vendors (ISVs).

"SmartCloud is a cloud family built for the four types of companies that have unique needs for cloud computing," says Wang Shengai. For example, SmartCloud Foundation not only supports the IBM System x server (also includes other x86 servers), but also supports power BAE servers to better meet the needs of the enterprise for mixed heterogeneous environments; IBM SmartCloud Creator Services This pass platform can better meet the needs of software and services enterprises; IBM SmartCloud Business and Industry FX is designed for companies that need the overall program to quickly step into the ranks of cloud services. And for the traditional industry of cloud computing transformation, there are smartcloud ecosystem. ”

In his view, bandwidth and technology are not the most important factors constraining the development of cloud computing. and security issues need to be treated dialectically. Because on the Internet, security problems are always there, "more sharp spears have a stronger shield." The philosophical dialectic also applies to cloud computing. For more enterprises, it is more necessary to consider how to better evade the risk, look for the security balance point, and judge the minimum risk of the control value and tolerable level of security. Just as in the disaster preparedness scheme, the maximum time to endure the system downtime is the number of minutes or hours for the unit, for data transmission, is only to accept the city without interruption, or can accept thousand kilometers minutes ... For security, these companies that want to transform through cloud computing need to consider what can be put on the cloud and how the enterprise itself defines security levels, such as industry regulations.

And at home, cloud computing development faces the biggest problem, Wang Shengai thinks is "mature business model has not appeared". Or, domestic companies have yet to see the clear profit model brought about by cloud computing. Compared to the foreign cloud computing platform has realized the status quo of profitability, there is no typical appearance in China. "Even if some companies have launched related products, but how to better achieve profitability or enterprise transformation are still in the attempt."

Obviously, this is the inevitable phase of cloud computing development. After all, like online games, so from the game development, design, testing to release, and then to sell equipment and point cards and other services built in the cloud computing platform, the natural cloud computing DNA industry is not many. Even in foreign countries, Amazon initially only expected to realize the surplus of resources rental to achieve the new profit target, Google and other companies just want to reduce power, labor and other internal operating costs and other targets, and rise to the cloud through the platform to strengthen the core competitiveness of enterprises is the first two years to appear.

However, the advent of late or late application does not mean that there is no chance of catching up. According to Wang Shengai, IBM is working with a large manufacturing enterprise in China to build a cloud platform of cooperation to discuss. "Because of the design needs, the enterprise is using a very expensive large design software." But even if the designers are using it every day, it's just 8 hours of work. Whether the other 16 hours can be opened through the cloud platform to its upstream and downstream enterprises, such as component design enterprises to share. After all, for these small and medium-sized enterprises, it is almost unthinkable to buy such software.

On the other hand, companies that have successfully applied cloud computing are keeping the core technology/platform and successful experience secret, and making domestic success stories more low-key. According to the introduction, IBM's international customers through the cloud platform to successfully achieve the global design department synergy. "Through the cloud Platform, the enterprise successfully under the secrecy mechanism of the implementation of cloud-based collaborative office, including the development of different cities and partners, batch processing, graphics rendering, storage and other professional operations, as well as internal and external security management and process control and other objectives." ”

Such a complex business demand, cloud computing has brought a broader application prospects. As Wang said, "SmartCloud in China, both industry and regional distribution is very balanced."

Landing: Business model is critical

Existence is reasonable. In Wang Shengai view, go to today, cloud computing preheating Stage has ended, now competition is who can land as soon as possible, quickly build a profitable business model, seize the leading position of industry. "Simple technology upgrading is just one of the basic applications of cloud computing, and business models are the key." This, through cloud computing whether it is to help the enterprise to save the internal operating costs, or to strengthen the core competitiveness of enterprises, or to rent redundant IT resources to achieve new profits, are essentially understand the cloud, landed the cloud, and then reflect the value of cloud computing.

For IBM SmartCloud in China's future, Wang Shengai is very confident, the only worry is: time is not enough.

(Responsible editor: The good of the Legacy)