In 2012, there will be some big competition in cloud computing, mobile and large data, according to IDC researchers. "Many companies such as Microsoft, Hewlett-Packard, SAP, RIM, Apple, etc., will encounter a ' Crossroads crisis ' in 2012." In our view, some of these industry leaders will disappear at the end of the decade, "said Frank Gens, senior vice president and chief analyst at IDC.
IDC's other trend forecasts for 2012 include:
Corporate spending on mobile computing, cloud services, social networking and large data analysis technologies will grow by 18% a year, and it spending is expected to grow by at least 80% per cent from now until 2020. In the 2012, there will be a huge mergers and acquisitions battle between big companies vying for leadership in these key and fast-growing technologies.
IDC forecasts that global IT spending will grow by 6.9% in 2012 to $1.8 trillion trillion. Of these, 20% of overall spending is driven by technologies such as smartphones, tablets, mobile networks, social networks and large data analysis.
2012 will also be known as IDC "mobile device Year", mobile devices in delivery and spending will surpass the PC, and mobile applications will be more than 85 billion downloads, generate more revenue than the mainstream market.
The mobile market will intensify in 2012 as Microsoft joins the brutal war over the dominance of the mobile operating system, and the Kindle Fire will challenge the ipad's dominance in the media tablet market.
Cloud competition will intensify, as the focus of the enterprise IT strategy will shift from building infrastructure to creating application platforms and ecosystems. Competition for the dominance of the corporate platform has actually begun, with major vendors such as IBM, Microsoft and Oracle facing challenges from Amazon, Google, Salesforce.com and VMware. IDC expects Amazon's Web services revenue to exceed $1 billion trillion in 2012 years, while Google's corporate cloud services will break 1 billion dollars over the next 18 months. IDC also predicts that these companies in the search for competitive advantage, there may be a large-scale merger and acquisition heat. For example, Microsoft may acquire content/media cloud providers, such as Netflix, to provide markets for its content. Other important acquisitions include cloud application/saas companies such as Workday, NetSuite and Taleo.
IDC predicts that many of the leading IT vendors will be acquiring "consolidated statements" in the social business sector, while others will continue to expand their community platforms. LinkedIn, Spigit, Brightidea, attensity and lithium could be potential acquisitions for Microsoft, IBM and Oracle.
As data volumes grew by 48% in 2011 to 2.7zb,2012 years, big data will prove themselves "essential" technical tools. More than 90% of all information that is currently owned by humans is unstructured (such as images, videos, MP3 files, files based on social media and web workflows, etc.), which poses great challenges to human understanding and analysis of information. 2012 is likely to be a year of big data-driven rush mergers.
Mobile data network spending will first exceed the cost of a fixed data network.
80% 's new enterprise applications will be developed on a variety of cloud platforms.
Before the end of the year, 15% of new mobile apps will be based on HTML5 development.
Some manufacturers from emerging markets, such as Huawei and China Telecom, will move more aggressively into the markets of developed countries, including the US.
The number of intelligent communications devices on the web will be over the next 24 months over traditional computing devices, with a ratio of almost 2:1.
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