IDC: The advent of the internet embracing big data, data, service (DaaS)

IDC: The Internet embraces big data, data as a service (DaaS) era arrival    Source: IDC China   Date:2012-05-24  Beijing, May 24, 2012--IDC released a study report Insights from China's Internet market: A study of the Internet's big Data technology innovation, 2012, which focuses on the technical innovation of China's internet industry around large data. The report notes that big data is leading the new wave of technology in China's internet industry, which has reached 1.9EB by the end of 2011. IDC expects the scale to grow to over 8.2EB by 2015. IDC sees large data as a converged system with large volumes, diverse sets of datasets, and a technical framework and technical process for acquiring value through high-speed collection, processing, and analysis of such datasets. &NBSP

The internet industry is embracing the big data age. Behind this, there are three key drivers: first of all, the upgrading of network technology and the outbreak of terminal equipment, so that today's users can use a variety of devices, from different locations, through a variety of means to access the Internet, and in this process to create new content; second, more and more rich online applications and services, In particular, social media business is constantly motivating users to create and share data, and driving the image, video and other unstructured data growth; third, as a high penetration of the industry, the Internet is with the vertical industry in the depth of integration, along with this process, the traditional vertical industry in the original hidden in the offline island data, Is pouring into the online world.

 idc, a senior analyst for Internet and new media research in China, Zhou said: "Reading the Internet from the perspective of data, the essence of all types of business is the collection, collation, processing and transformation of data assets." So big data will be the oil of the future Internet economy?? The ability to attract users to contribute data, to hold large data, and to transform large data sets into business value will constitute the core competitiveness of Internet enterprises. The Internet's data cycles are faster, more diverse and more agile than other industries. Internet companies must build stronger and more efficient infrastructures to uncover value from vast data. This determines the Internet to become the forefront of large data technology innovation. "&NBSP

as a data operations organization, internet companies are moving from the storage, processing and application of large data to the innovation of technology, which can be two dimensions from space and time perspective:

1. On the basis of the spatial dimension, the Internet companies are increasing the volume of data processing, especially to the increasing unstructuredThe ability to manage data. The distributed architecture also allows internet companies to leverage a large number of relatively inexpensive servers and storage devices to cope with large datasets and flex their flexible deployments. This means that the Internet industry is entering the era of economies of scale for data processing, and that internet companies, which walk in the big data stream, can gain significant data cost advantages. &NBSP

2. From the time dimension, streaming, real-time computing, memory computing and other technologies emerged, reflecting the high real-time data processing trends. Although the MapReduce model can complete the block processing of the data with excellent performance, it still shows the ability to cope with the tens of thousands of dynamic concurrent queries per second in the online business, while the streaming computing architecture can better deal with this kind of business scenario and push the processing of large data into real time.

IDC believes that the future of these two directions will be further integrated, in a few minutes or even a few 10 seconds, the completion of TB or even PB-level data set calculation, and extract the rich commercial value of the conclusion, will become the new normal of the internet industry.

The evolution of large data technologies is profoundly impacting today's online business. With the enhancement of the ability to analyze large data sets, Internet enterprises can excavate the user's behavior habits and interest preferences from the massive data, and send them back to the business layer. This trend can not only support more accurate social marketing and advertising, directly increase the income of internet companies, but also enhance the interactive experience of online business, enhance the user's stickiness, reduce the user's recall costs, bring indirect but more lasting value.

Zhou concludes: "The emergence of the internet industry in the tide of large data technology will also bring new opportunities for the whole information technology industry." On the one hand, large data will generate more demand for IT products and solutions, will cover from hardware, software to information services and many other levels; On the other hand, more and more Internet companies are opening up their own storage, computing and analysis capabilities for large datasets to third parties through the cloud delivery model, enabling data to be served Services (Data as a service) has become a new generation of business models affecting the industrial structure. ”

(Responsible editor: The good of the Legacy)