IE has seen a sharp reduction in China's market share

In early March, StatCounter, a market research agency, released a data report for the 2014 Internet Explorer, which showed that IE's market share in China had declined significantly, with more and more users starting to switch to other browsers. At the same time, from the April of 2014, Google's Chrome browser in China in the opposite form of significant growth, after April began to surpass IE and dominate the browser market.

Although this in the user's point of view is not what valuable news, and even some people have been accustomed to, after all, IE's tired state has been revealed five or six years ago. In an Internet market report released by StatCounter in 2010, the market share of the leading IE browsers had been below 50% for the first time, while Google Chrome had risen from 1% in September 2008 to nearly 12% in September 2010. Has begun to show a huge potential for seizing power, and now this trend has finally turned into reality.

The reason for the losing of IE has also come from different sectors of the community, but we put the background to the Chinese market, behind which there are some complex factors born in China to contain. For today's internet age, the browser is like a carrier, it seems to be a vehicle responsible for guiding users to access the virtual world, in the different browser disputes behind, we can see the entire Internet market has brought some thought-provoking enlightenment.

IE failure and the rise of chrome, can not bypass the localization of

On the domestic browser market scramble, we can not avoid the problem of localization. In fact, whether IE or chrome in the domestic use of the frequency may not be the highest, a large number of use of two browser kernel of domestic browsers have a larger number of users, 360, Sogou and QQ browser is the most important representative. One of the reasons for this is the poor bundling strategy, which is also benefiting from this bundled strategy.

As we all know, ie because of its single function and bad user experience has been criticized by domestic users, and due to long-term use habits and network silver, university websites, 12306 of support and other special reasons can not be completely discarded. And the weakness of chrome is also quite obvious, because Google service in the country by varying degrees of castration, its Google descent is not at home, or even the default search engine "unexpectedly not Baidu" also let highly localized domestic users at a loss, This natural disadvantage also makes it hard for native chrome browsers to be favored by most users. In such a premise, the localization of the work has become a key link, and foreign monks clearly read this complex.

One of the most common situations I think of is, when a user installs XX anti-virus software or XX housekeeper is all the way to determine, XX browser has been installed in the computer, and when he opened the unfamiliar browser when the initial will not adapt, but later found that this XX browser can use Net silver, Also can Rob train ticket, unexpectedly still very fluent, so another xx browser user so was born. What is even more frightening is that, unknowingly, an eco-circle that contains anti-virus software, system optimization software, and browsers has been formed, and manufacturers can also use the influence on the PC side or induce or semi mandatory to replicate this ecology to the mobile end. This is Microsoft and Google, such as outsider can not do, of course, they do not have their own reasons, of course, there are some limitations of the environment.

From the perspective of the browser kernel, most domestic browsers can achieve the switch between the two cores to ensure the realization of all the functions at the same time provide a faster speed of the Internet, at the same time pre-installed on this basis some domestic users commonly used functional plug-ins, is indeed to a large extent to meet the majority of domestic users of the use of habits, This is also a domestic browser to seize the market a major core competitiveness.

From another level, IE's failure is not entirely the impact of domestic manufacturers, the domestic mobile market, the subversive force is also amazing. Over the past few years, internet banking and 12306 and other outdated web apps have only supported IE, which is one of the reasons why IE has not yet fallen completely. But in the mobile internet era, the Internet users access to the terminal has become diversified, the form has become diversified. At the same time, the domestic emerging applications, represented by Alipay, have already launched an impact on the traditional field at the mobile end, many of the applications, including silver, have been forced to think in the face of unprecedented competition, and in the expansion of the mobile domain at the same time to each end of the short board has been supplemented, not only to support the chrome, Even a smaller Mac platform has been supported. This makes IE's advantage disappear, without the exclusive application, the ability to localize, without a chrome-like high-speed browsing experience, left behind is only a matter of time, and this day in 2014 April has arrived.

Monopoly is not a problem, the problem is not enterprising

In fact, IE suffered so many years of criticism is also somewhat unfair, in sociology there is a concept called stereotype, which is to say that for some reason people have a generally fixed view of something, and generalize it to the extent that the thing or the whole has that trait, and eventually becomes a stereotype. Most of the domestic users of IE stereotypes or the most profound impression of IE remain in the IE6, and the reason for this phenomenon is very Chinese, that is, piracy. IE can occupy the market, because of IE in the Windows system pre-installed, but it is also pre-installed, also pre-installed, the reason was quickly surpassed by other browsers also because of the XP system in the year pre-installed IE6, and pirated systems are mostly off the automatic update, So Microsoft's new version of IE has been ignored by users.

If we look at the entire history of the Internet, we will find that IE6 is actually a landmark browser, born in the 2001 IE6 in the release of the year, is a very advanced, advanced, and successful browsers, and in the peak period around 2003 has won more than 90% of the market share. But with Windows ' huge market share and IE's natural pre-installed advantage, and IE6 's huge success, Microsoft began to become blindly confident, with 5 years since 2001 without any updates and no longer involved in the development of the standard.

It was not until 2006 that October released the next version of the IE7 browser, to know that 5 years of time enough for any opponent to catch up and beyond. The tragedy is that IE7 and the next IE8 are two very failed products because they are not up to the level of other browsers of the same age, and there are many flaws. This did not change until 2011, when the IE9 was officially released, but the IE9 version was no longer supporting the Windows XP system, which also made IE lose a good transition period. The subsequent IE10 and IE11 are really successful browsers that are functionally well aligned to other browsers, and are also simple and fluent enough. But the stereotype, combined with the user's frustration with IE over the years, has left IE losing the last chance to turn the tide.

It is not difficult to see from the above IE's problem is not in the monopoly, the monopoly is not a problem at all, but out of the idea of enterprising, in the peak period without a clear next plan, leading to be taken advantage of, and then Toda can not quickly follow up, so that a wrong again, ultimately unable to save the situation. This reminds me of the hardware market's rivals, Intel and AMD, which have contributed to the rapid development of technology in the face of fierce competition, despite the fact that AMD has been left behind by Intel in recent years, but still trying to catch up, and Intel, with its near-no competitors, Still maintains an updated plan for its own processors, and AMD is not forgotten by users. Compared with the hardware market, ie in the more competitive, rivals more browser market Toda is very ridiculous.

When the new Windows 10 features were released earlier this year, a new browser called Spartan was unveiled, and the browser was expected to replace IE with the appearance of the new system. The problem is that the market is not formed overnight, to reverse so many years of user's obsession with IE, just rely on the IE 12 changed the name of the audience is not enough, spartan the future of the road is obviously still very long.

"All-Inclusive" is important and unimportant, what users need

After talking about the contest and the end of IE and Chrome, let's take a look at the current browser market. As mentioned above, domestic browsers with dual-core and practical plug-ins to attract a lot of users. and Chrome browser has been adhering to minimalism, for the 28 principle of the control is very in place, what is the browser itself to do, what to plug to do, it is clear, this point and the domestic browser formed a sharp contrast.

The difference between chrome and domestic browsers is ultimately divided by the fundamental idea that many domestic browsers and internet companies behind them have turned browsers into tools, and have been quick to get some of the potential features in them, such as various games, Another smart to add some seemingly practical but experience is not good features. For these vendors, browsers are for the entire ecosystem they have purchased, which involves too many benefits. But this kind of interest will erupt the conflict, for example in previous years 360, Jinshan, Tencent, Sogou between the battle, is based on completely disregard the user experience on the basis of trying to evict opponents out of their own established circle. If you compare chrome to native Android, then a homemade browser is like an android with a variety of helpers, housekeepers, masters, and security desktops that are no longer so pure. There is such a word in the circle called "Domestic browser user-friendly do a good job, but they do not seem to be used to do serious things," although some banter over the head, but it is not totally unreasonable. At the same time, Google relies on Chrome to develop Google Chrome OS, a lightweight open source operating system, a future-oriented cloud system, trying to complete all applications on the Web, which is another big plan. Google's circle is clearly more ambitious than a closed-loop domestic manufacturer.

These two "all-inclusive" are very different ways, one is to enrich their own functions to meet the needs of users, but may sacrifice some fluency and user experience, the result may be to bring their own more substantial benefits. The other is to build a big ecology under the principle of "Don T make Me think" and put everything in here, both to keep the original minimalism and to achieve functional perfection. As for the difference between the two, the author can not be the next conclusion, after all, the Internet is still maintaining a relatively rapid development trend, the user's needs are changing at all times, which is more than the weight, I am afraid it will only be given to the future users to make a decision.