Imagine if there were WiFi everywhere, the little friends would be happier to go shopping.

Imagine if there were WiFi everywhere, would the little friends be happier shopping? According to 36 Krypton, Alipay is currently doing a free WiFi discovery project, where users will receive a push message about the merchant near a merchant and click the message to activate WiFi via the Alipay link. At the same time, Alipay Wallet will also automatically provide users with information on the Wallet service platform to help businesses maintain and attract users or members.

The project at first glance is to provide users with the WiFi experience anytime, anywhere, or to use positioning to the user to push the merchant's ads to profit, but in fact, through the circle of merchants, to live O2O entrance:

In addition to clicking on WiFi, the user will also be able to see the merchant's Service Number (service window) by entering the Alipay Wallet, participating in the various options and activities of the merchant, such as paying attention to the merchant's Sina Weibo or Taobao store, etc.

At the same time, Alipay also intends to be in Taobao and other platforms to accumulate large data as a chip for the service window merchants to provide real-time dynamic consumption data. Specifically, Alipay will provide an emphasis on the timeliness of real-time market map, the user's portrait for a period of time output, you can let the merchant more timely understanding to nearby users of the consumption capacity and will, targeted to provide personalized recommendations and services.

Our service window after the launch of the first period, you can output a real-time market map, such as you can see this within a radius of 1 kilometers to 3 kilometers, the user group to pay the purchase ability, can be seen in the Taobao platform is the customer price is how much money, he on which types of goods have fun.

In addition to providing data, Alipay's service window platform is open to developers of software (ISV Independent Software noun), which can provide software support to merchants and include Third-party services on the platform.

The author from Alipay insiders learned that the service window platform is mainly through the introduction of users for merchants, providing online activity platform to join ISVs and large data services, and strive to create a collection of users, businesses and developers of the ecology. Alipay Wallet before the new version of the online, it did improve the weight of the service number, from the home suspension of the state, promoted to the bottom of the second fixed menu navigation bar, horizontal cut into the pan-o2o field, and increased the number of public accounts in various fields.

Equipment, there are a total of two types of cooperation can be for merchants to choose: to share equipment, merchants do not have to replace the existing network equipment, but with Alipay sharing equipment information to access the device, procurement of embedded Alipay service equipment, it is understood that Alipay and hardware providers bear established equipment cooperation.

On the other end of the line, the discovery of WiFi features has grown more mature in the past year, with a team called Joome to develop a WiFi platform that provides information about stores. And the way to access is very similar to Alipay. But just like the current Alipay, it was only a test phase.