Impression Notes Vice President Linda Kozlowski: Impressions notes How to take advantage of cloud computing

Beijing, also Zhuang Yun World Congress 2013 on December 12 in the village of Creative Living Plaza. This Cloud World Congress takes "Cloud now" as the theme, revolves "The trend development World cloud" and "The Independent Innovation China Cloud" two main lines. Continuation of the Beijing Silicon Valley dialogue "a tale of twins" tradition, from Silicon Valley's top cloud computing experts, cloud computing top companies and China's Internet and cloud computing sector leading enterprises, the man, through technology, innovation, investment, trends and other aspects of the collision, interpretation of the nature of cloud computing, trends, innovation http:// Www.aliyun.com/zixun/aggregation/11270.html "> Entrepreneurial opportunities. At the same time, participants will be 0 distance from China's cloud computing in recent years of development results.

Linda Kozlowski, global vice president of impression notes, made a keynote speech at the 2013 Cloud World Congress. "20 years ago, there was a very clear difference between hardware and software, but now we see that the real and virtual world is merging," she says. In the cloud we want to combine it with the product of the entity, such as a lot of impression notes that can be combined with the impression notes, and some can be very intelligent integration. This is actually the return of the real cloud into the other corner of our lives, not just in the real world. We can make it more natural for people to write, while in the impression notes can be faster to convert this paper into electrons, so we are beyond the application. These products represent how you will live, work, entertain, and integrate them in the future, helping your company build competitive advantages, keep learning, and integrate your day-to-day work with your work, study, family and everything in a seamless way.

Linda Kozlowski: Hello everyone, I am Linda Kozlowski, the main responsible for the impression notes of the international market. I would like to spend a few minutes to introduce you to the impression notes and our business in China, and also to talk about how we use cloud computing, we may have some similarities and differences.

You may not be familiar with the impression notes, we call it your second brain. Logo A lot of people will ask us, you know elephants will never forget, so we want to make this more intelligent, you can put all your information, all the impressions and memories into, you can find him whenever you can, in your life you will be able to put your things into, can find.

Our business goal is 100 years, we do not want to sell it in a short period of time, we hope to have a long time to continue. We value innovation, and for new businesses they will never stop, they always think about how we are going to do it and how to apply it to meet new markets and environments. The momentum is best for new businesses. Our goal is 100 years, but we just finished 5%, just for 5 years.

Impression notes have a very direct business model, we listened to a lot about the big data how to apply, put in traffic, the environment to basic problems. Impression notes are against large data, that is to say we have a very clear direct business model, we have free free products, there are also charging products. There are a number of products you need to use if it is charged, but we do not use the data collected from the user, we do not advertise this data, will not disclose your data. We think this is a very concept, we collect a lot of data, but do not use these data analysis. For the impression note, our greatest value is to tell you that you can put your data here, your data will not be leaked, will not be used for advertising.

In this way, we have a total of 75 million registered users worldwide. In the process we basically did not do the traditional market promotion, we are concerned about is very good products, let people use this product. In addition, we continue to improve our products, people began to word of mouth, to recommend our products to friends, suddenly we have 75 million registered users, but we do not take the traditional marketing ads. We have been like this since the first day, 73% of the users are outside the United States, is very international. We started early, focusing on making it a global product from the first day, not a local product for the United States.

We have our own offices around the world, with hundreds of employees and 10 offices. This is our very interesting point, there are many enterprises they enter the global market, first of all to see where to sell, how to sell products to the market, the market share is what. The way we take is different, we don't look at how they sell, but how the product becomes more international. Impression notes only this one product, have very good user experience. Like some countries have a good user model, we will learn from the specific user cases to see how to promote the global application. Not only sales, but also development and operations, including language, all of which we are all spread out around the world, so we have global developers, global partners, as well as global marketing and sales staff. More importantly, everyone can develop and make our own contribution like the impression notes.

We do this product, hope to make this product more suitable for China's development, while increasing the user's experience, into the Chinese market. We also hope to be able to guarantee customer service, continuous development, we can be more close to the needs of the Chinese market. Now there are 8 million of users in China, while there are 22 employees in Beijing, and our growth rate is very fast. We have the API, and some of the key companies to work with, they know the Chinese market very well, and we have a third party to build some new applications. For the characteristics of the Chinese market, we will grow faster.

This is our cooperation with China, a number of enterprises, cooperation and more enterprises, these enterprises are not only in China is our partner, in the global market is the same.

For cloud services, the best service is available anywhere, Android, IOS, Windows, and you can get the information you want at any time, anywhere. Why this is very important, why this point in the Chinese market is very important, 2/3 of our registered users through the impression notes to work. Children draw pictures, your recipes, recipes, you can do a lot of personalized things. You can also get a chance to learn and work by impressing notes. We develop the business model of the impression notes, some of the information you collect, and the information you put together. We have a lot of ideas, suggestions and concepts, and that's what's really competitive in the future, how can you innovate faster than others and get more and faster information. We can combine your information and all the other information to find this information in a very quick way and save your energy. It also adds to the advantages of innovation, because you can quickly see what information your co-workers are getting at work.

Now the whole society is developing to a knowledge-based society, the cloud can help enterprises, whether you are large enterprises or small enterprises, can quickly gain your competitive advantage. Of course, this is not all, we have other applications, it allows you to take the knowledge from other sites. We also have a handwritten software. These are the ways in the data world, and there are a lot of things you want to remember in the future, this is the next generation of Evernote product improvements. 20 years ago, there was a very clear difference between hardware and software, but now we see that the real and virtual world is merging. In the cloud we want to combine it with the product of the entity, such as a lot of impression notes that can be combined with the impression notes, and some can be very intelligent integration. This is actually the return of the real cloud into the other corner of our lives, not just in the real world. We can make it more natural for people to write, while in the impression notes can be faster to convert this paper into electrons, so we are beyond the application. These products represent how you will live, work, entertain, and integrate them in the future, helping your company build competitive advantages, keep learning, and integrate your day-to-day work with your work, study, family and everything in a seamless way.

This is an evolution of the impression notes and a slightly different place when we talk about cloud services, thank you for listening and thank you for inviting me.

Shen: Linda has a question for you, you just mentioned the particular point where you don't localize the attributes of any product. In any place in the world is the adoption of a unified product, I would like to ask, in China, we have 8 million of users, China here you can get what kind of knowledge, how to this knowledge and the world's impression of the product of the notebook to merge.

Linda Kozlowski: A big part of the knowledge we get from China is handwriting search and recognition, which is very challenging technology and we are very strong in this area. In China we also have access to the technique of how to identify text and to search more quickly. As our products work on different platforms, we can better understand the integration of different countries and our products.

(Responsible editor: The good of the Legacy)