In Beijing National Convention Center, the official announcement and Ctrip's strategic cooperation content

Easy to use car today in Beijing National Convention Center, officially announced with Ctrip strategic cooperation content, and disclose financing details. Easy to use Car founder and CEO Zhou Ai said 2014 will open 80 domestic cities, at the same time with Ctrip founder Liang Jianzhang jointly announced, in the Ctrip links easy to use car services.

Layout O2O Map

Zhou Ai announced the easy future strategy at the press conference: Easy to use car plan this year to promote the "Hundred City Strategy", continue to consolidate market position, the opening of 80 domestic cities and 20 overseas Cities services; second, the plan is to layout the vehicles with high enough density to be "on call" within 3 minutes; third, the product will increase the "taxi" and "Downwind" service, so that more people to "ride" the way to enjoy the car travel.

Easy to use the car will also be in the O2O model based on a deeper attempt to become urban residents to provide all kinds of transportation and logistics services, "digital network", or even the introduction of "easy to express", "easy to breakfast" based on mobile vehicle life services. Not only can users use mobile phone to call the car, you can also use the same back-end technology to attract users to use a variety of distribution services, such as food, documents.

Specifically, easy to use car products "downwind" service for the urban white-collar, so that everyone share the cost of oil to enjoy travel.

According to Zhou Ai introduction, easy to use car Application version 3.0 will provide "easy", "a Courier" and "Take a breakfast" and other functions, and strive to add more emotion, taste and feelings of the elements. "The future will make easy to price more pro-people, hope easy to and Ctrip cooperation will produce more chemical reactions." Zhou Ai said.

Cooperation with Ctrip details

December 19 last year, easy to use car announced the completion of the B round of 60 million dollar financing. For this round of Ctrip and DCM financing, Zhou Ai said, Ctrip investment not only brings capital, but also brings strategic cooperation, for easy to business development benefits.

As a "Chinese-style Uber", easy to use the car was founded in 2010, is China's first professional to provide booking car rental services E-commerce site and application software, services have covered Beijing, Shanghai, Guangzhou, Shenzhen and other 49 major cities.

Unlike the taxi software, "tick-tock-taxi" and "Quick Taxi", which deals with car-drivers and passengers, easy to use car positioning in high-end user groups, its O2O platform model connected leasing company's vehicles, and with professional drivers, formed a complete trading closed loop, and has a clear profit model.

Ctrip board Chairman and CEO Liang Jianzhang at the meeting detailed the easy to and Ctrip cooperation details: one is to more cities to promote easy to use car services, where there are Ctrip ticket services, where there will be easy to use car service; second, Ctrip all services will be launched easy to use car services, will be extended from the air tickets to hotels, resorts, tourism , tickets and other services are recommended easy to use car services.

In addition, the two sides will realize the user account to get through, easy to use the car account can be registered Ctrip, Ctrip's account can also login easy to. At the same time, encourage consumers to use Ctrip account to pay for easy to use the car service, Ctrip-bound credit card users more than 10 million people, a year order volume between 70 million to 80 million, will be easy to use the car to import more users.