In terms of unit productivity, the cost advantage of China's foreign trade is disappearing

In terms of unit productivity, the cost advantage of China's foreign trade is disappearing, and Chinese companies are making a new journey, from the internet-based innovation model to the online supply chain to gain vitality and profit space. This is one reason that foreign trade dealers began to receive attention from the central to the local, from the entrepreneur to the community last year. As one of the troika of China's economic growth, the export of foreign trade must find an important driving force for innovation, and the foreign trade dealers bear such a heavy responsibility.

such as the Dunhuang network of foreign trade electricity business platform, to help a lot of new types of foreign trade business entrepreneurs grow up, the annual sales of billion yuan on the scale of dozens of. Their business relies on ebay, Dunhuang nets such as the foreign Trade platform, the monthly small batch, high-frequency way, directly to the overseas small and medium-sized buyers or even consumers shipments. This new type of foreign trade companies, and people in the impression of a few overseas buyers of the traditional foreign trade companies, has a very different living style.

They handle hundreds of thousands of orders a day and supply them to small purchasers around the world. They start from the grassroots sellers, and gradually do the acquisition of factories, to do their own brand stage. The annual sales are from millions of dollars to tens of millions of dollars. This is a batch of 2.0 version of the foreign trade people. These new traders, as I have observed, are almost without exception from the traditional "factory mentality". Because they are around the market demand in the organization of production, they have the ability to directly deal with the end consumer market, and accordingly carry out product development, production, sales, brand building and customer service and other work.

Farewell to "factory thinking", which has made new demands on Chinese entrepreneurs. I recently saw a blog article about the factory thinking inertia and how to get rid of this thinking, do a good description and analysis, here to share with you. Author Huangjiangwei, the original published in the "Beijing University Business Review", because the article is very long and some biased academic, I have only made excerpts here, hoping to arouse the majority of entrepreneurs thinking:

What is "factory thinking"?

In short, "factory thinking" the main formula is "Cost + Profit", the focus is "product + orders", the main means of competition is "price + information." Embodiment of the value of the way is the container from the factory door out, basically the computer has calculated the approximate profit. Because the enterprise only acts as the entire product from research and development to the brand, the factory to the market, the price to the value conversion process one link. Many times the commercial value of this model is also the desire to make the company's eyes inward, maximizing cost and quality.

"Factory thinking" in an industrial chain cluster allocation model, it should be said that there is a reasonable place. But the premise is that the external environment has changed, want to continue to maintain the cost of processing, quality and sometimes can not get more foreign orders, foreign trade enterprises in the market environment under pressure, must abandon has been cured, has produced a brilliant "factory thinking."

Why say goodbye to "factory thinking"?

"Factory thinking" is a kind of inertia thinking, because the foreign trade business is a lot of business start-up business, the core business, the only business, so when these enterprises began to enter the sales, more focused on a single, a drop of business short-term income, often easy quick success or frequent change will; "Factory thinking" is a directional thinking, More focus is on the product can not be produced, the price can not be controlled. The real market-oriented, the need to answer the question is what consumers need products, consumers accept what kind of price. Therefore, the transformation of foreign trade enterprises does not change the "factory thinking" is not feasible.

How to say farewell to "factory thinking"?

Farewell to the "factory thinking" is the key to change the leadership and leadership of the concept, when we see some export-oriented enterprises in their own brand building-give up-the construction of the repeated and the huge cost of pay, we should reflect on whether this is our "only way" or "expedient"?

First of all, do not seek "triumphant high", pay attention to "small wins strong Wei". Foreign trade transformation enterprises are not necessarily the first consideration of the brand, advertising investment in the "high fight", but can consider the selection of appropriate regions, the right candidates to open up their own enterprise product sales "Shenzhen Special Zone".

Second, the Foreign Trade Enterprise transformation Another important index is the leader's learning and promotion ability enhancement. The existence of the enterprise is the deployment of the enterprise controllable resources, and the current sales of many links, foreign trade enterprises can not deploy. This requires the leaders of foreign trade enterprises to learn more, will be more time to visit the market, from the market, consumers to understand the key points of enterprise breakthrough, learning from the foreign language, foreign trade talent attention and training to the management team training.

Foreign trade restructuring enterprises need to adjust their "factory thinking", into a sound "brand thinking." They learn to use tools to turn "crutches" into an extension of their own body. Perhaps we have reason to believe that the happiness and happiness of all enterprises is not necessarily how perfect you are, but whether you are in the same state of the group enough effort and perseverance. All foreign trade enterprise transformation can succeed this is a pseudo proposition, "the rest" is "winning", Time gives us the opportunity.