Absrtact: As a website operation or SEO personnel, writing a website Analysis report is particularly important. Whether you are going to a big company for a job interview, or a summary of your current work, write a high quality web Analytics report that fully reflects your ability to
As a website operator or SEO personnel, it is particularly important to write a website analysis report. Whether you are going to a large company to interview the operation of the position, or the summary of the existing work, write a high-quality website Analysis report, can fully reflect your ability, will also imperceptibly improve their management ability, for the future work and life has great benefits.
In fact, when we write the site Analysis report more than just the data collated records, and to use our keen perception of the data will be brought about or have occurred, so as to get the summary from the website analysis report and the direction of the next step. Let's take a look at some of the key points in writing the website Analysis report.
Point one: Why do the website Analysis report, the purpose is what
The value of the analysis result directly reflects the user's demand, and the user's demand affects the analysis result directly. So an analytical report can often reflect a business-purpose market demand. Before writing, we should be clear, what is the analysis is valuable, if there is no clear purpose is not clear demand. And, we have to have a choice of analysis, can also say that there is a focus, not every customer needs are within the scope of our analysis, but the value of the demand will be related to the customer's income.
Point two: Analysis of analytical methods
When we are clear about the purpose of the analysis, we have to do it, so we have to find the analytical method. You are through the user's needs analysis, or through the site's data, different ways will have different effects. However, the methods and results of the analysis must be to withhold the site. For example, from the site structure, content quality, quality, such as outside the chain.
Point three: Select the precise index
Can not be a problem to use the corresponding indicators, can not mix a group, because your analysis report may be to a person who does not understand the site, so try to write your report easy to understand, but not lack of technology. For example My site, if the daily traffic is not high, when the page as a landingpage, I will first look at the bounce rate, and when the page as a content hosting page, I first have to look at the browsing volume, when the user value to see my single page, I want to see conversion rate and so on, These indicators are able to accurately measure the problem to be analyzed, many times we just use data to show the health of the site, but did not point out what is the disease, how to treat.
Point four: Clearly show your analytical results
Boss often want to know is a result, don't talk to him about technology, waste of time, you simply through the language or icon to tell him, the site is healthy, how to do, this is what he wants, also let us convenient. This is a presentation of all your analytical work. I usually like to use charts to show the results, a picture of Victory (province) thousand words.
Summary: For a Web site Analysis report, can be said to be a summary of work, can be said to be a proof of ability!