Increase the rate of click and open of Electronic magazine

Http://www.aliyun.com/zixun/aggregation/11844.html "> Electronic magazine, also known as Network Magazine, Interactive magazine. Has now entered the third generation, to flash as the main carrier independent of the site exists. Electronic magazine is a very good form of media, it has both the plane and the Internet two in the characteristics, and integrated into the image, text, voice, video, games and other dynamic combination to present to the reader, in addition, there are hyperlinks, timely interaction and other network elements. is a very enjoyable way to read. E-magazine has a strong ductility and can be transplanted into PDA, Obile, MP4, PSP and TV (digital TV, set-top box) and other personal terminals for reading.

E-magazine originated in the the 1880s BBS craze. "The Memorial of the Dead Ox" (Cult of the Dead Cow) claims to have released its first electronic magazine in 1984 and lasted more than 20 years. But there is a heated debate about whether this is true. Phrack published his own electronic magazine in 1985, a single article magazine with a "memorial to the Dead cow," and the E-magazine of the buck contains a variety of articles, much more akin to the pattern of our paper magazines. "DargonZine", a network-cooperative novel magazine, produced its own electronic version on Bitnet's academic web site in 1984 and is still being released today.

Because in the past work often used in electronic journals to increase user stickiness and increase the company's earnings, if there is time I will write a series of electronic publishing experience: the production of electronic journals, mailing list database of the cumulative, how to reduce the electronic publication as a spam treatment 、...... Today's topic is how to improve the e-newsletter and open rate, respectively, is the electronic publishing Group, the title of electronic magazine, the content of electronic periodicals, electronic issues in the processing of pictures, reminders of mail sent, electronic publishing.

Electronic publishing Group

The choice of mailing list, which is related to the integrity of your mailing list database (I will write a special article on how to create a better mailing list database) The opening rate of electronic journals depends largely on the objects you send, such as sending a "2009 auto industry Report" to a "non-mainstream" , you can think of the results.

Ii. titles of electronic periodicals

1, the title is clear: the subject of electronic publication, must accurately describe the content of the current electronic journal, the user from the title can clearly know the contents of the electronic publication, in order to attract a specific user group to read;

2, the title of the electronic journal in the display, the general show a paragraph, rather than all show, so the most influential information on the first part of the title;

3, the title of the electronic magazine close to the current industry hot topics, hot technology and hot products, the most concerned about the user to provide answers, can only be through the content to attract readers to in-depth reading.

such as: Now to your mother and infant group to send: "More than the United States" knot Shek Mun ", definitely hit the super high!"

Third, the contents of the electronic publication:

1, the length of the electronic journal should not be too long, should not be more than three screens. There are many users have the habit of printing electronic journal reading, in the production of electronic publication pages and level three pages, to take into account the user's habit, to facilitate the reader within a page, you can print out the required content.

2, the choice of the content of the electronic publication, according to your group of interest points of choice, if it can be made personalized electronic magazine that is better. Users can get real benefits from the electronic journals, customer promotional articles, suggestions less.

3, for the content of the electronic journal, or need to edit the content of the "charm", for the electronic publication of the article clicks, the proposed incentive mechanism to encourage editors to provide popular articles, for example, an article clicks more than 50 times, reward 10 yuan or more. The purpose of this is to enable editors to fully understand the industry's hot spots, to cultivate editorial professional sensitivity, grasp the pulse of the industry, take the initiative to seize the user mentality.