Independent media mature?

Absrtact: The existing frontline independent media, and there is no very mature content positioning. This is my first article as a guest author of Genesis. Genesis, as a traditional network of such as Sina, a member of the army, for the new media or independent technology media has made a lot of

The existing line of independent media, and not very mature content positioning.

This is my first article as a guest author of Genesis. Genesis, as a traditional network of such as Sina, a member of the army, for the new media or independent technology media has made a lot of exploration. So this article we discuss the independent technology media, as well as the entire media industry ecological impact.

Independent XX Media instead of new media

Let's first list the "New media" sites we know: 36 Krypton, Tech2ipo originality, Lei Feng, love, tiger smell, titanium media, hunting cloud nets. They mainly focus on technology, pan-tech and business topics, the source of content including compiling, self-interview, two collation, user contributions.

They are not attached to mainstream companies, and there is no traditional "professional" media, more news-sensitive 80, 90 young teams, more rapid, more agile, through advertising, activities, to B services to profit.

I prefer to use the independent XX media, so the name is more in line with what this group of people do, and their own positioning. The new media is a very rich dynamic or religious vocabulary, it seems to be to launch a revolution, once the portal has been "new media" in between the lines of the foot, but in the 90 's they are the most fascinating new media.

I do not recognize the independence of the media who lives, this is only accompanied by the media competition is increasingly homogeneous, the inevitable changes. Readers have higher requirements for reading or content consumption, while independent media cater to their needs.

From this point of view, independent media is to promote the entire media industry in advance, it is the pathfinder of this era. For example, before the king freely, we would not think that the video evaluation can be done so, although we are dissatisfied with the current situation, but the king freely will his vision truly realized, so he was sought after, whether it is Weibo, Youku or users.

Therefore, the power of the media to move forward from one individual not satisfied with the status quo, each person is willing to be independent media. As for the actual performance, it will be waiting for the user to vote with their feet.

Independent media mature?

The emergence and popularity of independent media is the result of breaking through the existing media ecology, bringing a refreshing feeling to the audience. But the existing front-line independent media, including my tech2ipo originality, and not very mature content positioning.

What kind of content localization is mature? 1. Differentiation. 2. Vertical deep digging. 3, matching users and providing value.

As of now, I have not seen an independent media that can provide continuous, professional, in-depth content output, most of the situation is a week will have two or three "good" article, which I want to give the existing independent media evaluation "not bad", but also good, but it is difficult to call the people toe, astounding.

When it comes to paying for content, media practitioners routinely point out that this is a weakness for Chinese consumers, but by heart, how many articles are worth paying for?

With the increasingly mature media ecology, media giants of this market, independent media competition threshold will be further enhanced. Simply providing "not bad" content is not enough for users to pay, there will be more and more independent media to vertical and specialization. This sentence is written to you and to myself.

How to achieve the vertical and specialization? 1, to grasp their own brand positioning, to identify their target user base. 2, the introduction of vertical industry experience to join colleagues to enhance in the corresponding field of insight and observation. 3, according to the target positioning to confirm their content type and the direction of transmission, this is the final implementation.

It may take another 3-5 years for the independent media to mature, and the existing independent media may shuffle, and new opportunities remain, especially in areas outside of technology that subvert existing rules with fast and agile independent media.

Do content or channel?

A real problem is that doing good content isn't exactly the same as you will get a huge impact, in times of excess media output, those "junk content" will take up a lot of users ' time and the chances of quality content being found are smaller.

Therefore, from a pragmatic point of view, my point is that the channel and operation priority, the second content. But in a consistent channel, the quality of the content is the key to determining success or failure.

In addition to traditional content operations, independent media outlets have two key words: social and mobile. Social networking sites have successfully changed the way information is created and disseminated, and Weibo has become a daily lesson for most people, and Weibo is not just a diversion channel, but a cornucopia of connections and sources.

The move is divided into two parts, the first is the spread of content on mobile devices, can make mobile phone applications or joint Third-party subscription platform; Second, how to use the situation of mobile devices, do some specific targeted content, perhaps later there will be a dedicated mobile phone users of the independent technology media, who said it is impossible?

Commercialization, not a proposition

The majority of independent media teams in the 10-20 people, can be in a round to get 3 million-5 million of financing, without considering commercialization of the premise can endure 2 years. These two years time enough for the media Dream team to do a lot of things, do high-quality content, suitable for good products, some good peripheral extension.

The content is good enough, there will be someone to pay: 1, the reader pay, pay or donation mode; 2, vendors pay, advertising and brand model; 3, the capital to pay, if you do good enough, imagine the space is big enough, there will be capital willing to enter the next round. 4, the Giants pay, including media giants and network media giants, they are more for strategic development considerations.

In other words, you do nothing and you have two years to maneuver. The only thing you need to think about is how to do well, how to attract the right users, and how to build a small biosphere around independent media.

It's important to make money, but not now.