Indonesia luxury goods Electric dealer Reebonz Five strategies to attract customers

Abstract: It is understood that Reebonz started in Singapore, in 2011 to expand to Indonesia, the main sales of well-known designer shoe bags, accessories and so on. Operating brands including Burberry, Chanel, Gucci, Hermes and Prad, the price of goods ranging from 93 to 28276 U.S. dollars

It is understood that Reebonz started in Singapore, in 2011 to expand to Indonesia, the main sales of well-known designer shoe bags, accessories and so on. Operating brands including Burberry, Chanel, Gucci, Hermes and Prad, the price of goods ranging from 93 to 28276 U.S. dollars, Reebonz 90% of consumers are women.

The team at Reebonz Indonesia said the site could attract 6000 to 7000 independent visitors a day, averaging 900,000 PV per month. The site has 230,000 registered users, 2012 per capita consumption of 295 U.S. dollars to 337 U.S. dollars, 2013 per capita consumption increased to 632.

Here are five strategies for Reebonz to attract customers:

1. Low price showmanship strategy

Yanly Riky, a digital marketing strategist at Reebonz Indonesian station, said the sellers from Instagram were the main rivals of Reebonz. In response to these competitors ' attacks, Reebonz's strategy is to offer a 10%-20% discount on the price of a Instagram merchant. The reason to offer competitive prices is because Reebonz buys a lot of goods from a fashion retailer and the price is lower.

2. Credit Card Promotion Strategy

Reebonz and several major credit card banks, such as ANZ, Danamon and Standard Chartered in Indonesia, have launched credit card instalments and cash-back activities. The data released by Reebonz show that 60% of the current Reebonz users opt for credit card payments, while the rest opt for bank remittance payments.

3. Strategy for organizing promotional activities

Reebonz is involved in online promotions to get consumers to understand their products, provide previews before consumers buy, and Reebonz about every three months. In addition, there are some online activities, such as the Calcutta Online promotions (Jakarta online great Sale) and so on. Reebonz will combine some of the other electronic sites, such as Lazada, Berrybenka and other promotional activities, each item will enjoy a discount of 41 dollars.

4. Selling Second-hand goods strategy

The strategy of selling second-hand goods makes Reebonz look very unique, attracting a large number of customers who want to save or want to buy a discontinued product. This part of the business accounted for the total business of Reebonz 10%, second-hand goods will be based on the level of depreciation and price to classify.

5. Online advertising strategy

Reebonz a large number of ads in Google, each click will be charged 0.84 dollars. This strategy is very effective, the search conversion rate of these ads is 20%. In addition, REEBONZ has developed its own shopping app, which currently has 110,000 users in Indonesia, and Reebonz's app conversion rate accounted for 10% in 2012 and 30% in 2013.

But the bad thing about Reebonz is that users must log in before browsing the site, although they can log in directly through Facebook accounts, but they also discourage many people.